Rudi Hefer Email & Phone Number

New Zealand

Auckland, New Zealand

As Commercial Director, partners with the CEO to deliver substantial business impact, with a direct focus on high-value commercial strategies that drive EBIT growth. Leadership spans complex multi-million-dollar bids, contract negotiations, and the development of Group wholesale strategy. Regularly contributed to board-level governance discussions, shaping strategic direction and aligning operational performance with long-term business objectives. Oversees pricing and product economics, ensuring maximum profitability for the business. Additionally, provides critical support for large deals within the direct sales organisation, consistently delivering outcomes that exceed business targets and enhance competitive positioning.

Auckland, New Zealand

As Sales and Marketing Director for Plan B Group post-Solarix integration, led a board supported sales team transformation, implementing key structural changes for future growth. Collaborating with a sales transformation agency and People and Culture leader, built a high-performing, cohesive team, recruiting top talent, including a new Head of Sales. Held full revenue accountability, driving performance and strategic growth across the organisation.

Auckland, New Zealand

As part of the SLT, led trans-Australian market and product growth, managing a team of account managers, BDMs, and software developers. Played a key role in daily operations of one of New Zealand’s leading Tier 2 ISPs, aligning closely with the majority shareholder. Combining hands-on leadership with strategic oversight, built crucial commercial and business leadership skills in a dynamic, fast-paced environment before transitioning to Sales and Marketing Director at Plan B.A role shift and focus on channel growth has seen me move laterally to inject life into our partner network and grow that across Australia and New Zealand, focussing on Trans Tasman and New Zealand Domestic WAN services.With our NaaS brand, ElasticWAN now well established and our automation tools and capability in train and growing day by day, I am able to divert my attention to revenue growth.

Auckland, New Zealand

Solarix designs, deploys, and manages reliable, sophisticated, and resilient end-to-end connectivity solutions to corporate, medium-sized businesses and wholesale market with particular strength in Australia and New Zealand.As the Director of PD&M I am accountable for all product development, capability alignment and marketing and brand differentiation across the region.

New Zealand

IAs a Board Member at ISPANZ, worked to promote a fair and competitive Internet marketplace in New Zealand. Collaborating with industry leaders, I ensured that ISPANZ members could deliver the full benefits of the Internet to the public and economy.

Melbourne, Australia

RackCentral provides reliable and scalable Internet hosting infrastructure solutions with its managed hosting and co-location services. It also provides a range of IaaS solutions customised to each companies needs. RackCentral also operates the CloudiO virtual server hosting brand which offers contract free terms as well.RackCentral provides service to more than 1500+ customers across Australia.

Auckland, New Zealand

IntelliPath is New Zealand's first and only Bandwidth on Demand service provider connecting more than 60 international datacentres in New Zealand, Australia, the USA and UK which enables customers to build networks in real time and cancel services on demand.

Auckland, New Zealand

Led a team of 12 at a leading Telco/ISP challenger brand, delivering market-leading automation and self-provisioning products on a stable ISP IP core. As CEO, honed strategic leadership to implement discipline and process, transforming team performance, driving growth, and advancing the company’s market position. Enhanced board-level engagement by aligning strategic initiatives with governance priorities, managing outcomes and expectations to ensure accountability and sustained business growth.

Auckland, New Zealand

As Sales Manager for Fraedom in Auckland, New Zealand, spearheaded revenue growth by delivering transaction management solutions to streamline spend management for various sectors. By collaborating with customers and partners, ensured compliance and provided granular spend visibility, resulting in a significant revenue increase.

Auckland, New Zealand And Denver, Co

As Account Director at Telecom New Zealand, successfully managed a key account that generated over $100 million in revenues. By overseeing the profitability and strategic direction of the customer from New Zealand, was able to drive growth and ensure customer satisfaction.

Auckland - New Zealand

As Senior Product & Marketing Manager at Telecom New Zealand had overshight ofthe development of product and marketing strategies for the company's $1.5 billion investment in submarine cables and global Internet infrastructure. Responabilities included managing a multi-million dollar budget, leading product-specific customer engagement, and aligning international investments with key company imperatives.

In the role as Senior Product Manager at Telecom New Zealand, led the commercial management of voice interconnect portfolio and national peering network by collaborating with carriers across the region to drive revenue growth and enhance network products.

The PPM is a consortium of 15 Asia Pacific Carriers and Telcos and is a forum where carriers discuss and set principles for both technical and commercial inter-working between carriers in the region. The forum consists of 2 streams including 1 commercial and 1 technical.The chairman of the commercial stream of the PPM is responsible for coordinating the inter-working of Asia Pacific wide commercial aspects between the 15 member Carriers of the PPM.

Auckland New Zealand

This role was tasked with the sales of the research, events and consulting for the New Zealand operation of the IDC Group with specific focus on business development and the growth of the consulting practice in niche and unexplored markets.

Auckland, New Zealand

The senior account manager role resulted due to internal growth within Maclean Computing and was focussed on the strategic management of Maclean's consulting practice and a requirement to develop strategic growth within the business.

Johannesburg South Africa

The partner manager at storm was tasked with heading up the voice and data channel to market management in a market that was dominated by the monopoly, Telkom South Africa. The role was highly political with frequent regulatory intervention and involvement.

Johanneburg South Africa

The business development role at FrontRange was very much cantered around revenue growth, new business acquisition and customer satisfaction management.

The role of MNAM in UUNET required close working relationships with all operational groups and global account management teams and was tasked with both customer retention and new business acquisition.

Company Directors Course, Business Administration And Management, General

The IoD CDC is a residency based certification course, focussed on facilitator led workshop and simulation oriented discussion on topics.

Telecom Leadership Development Program, Business Administration And Management, General

Telecom Leadership Development Programme, Business Management

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Bachelors in Business Administration (BBA)