• Develops and executes strategic marketing initiatives to elevate Leggett Ventures' brand presence and engage investors in real estate, oil & gas, and opportunistic investments.• Leads marketing efforts for portfolio companies including On Point Custom Homes, Cannon Field, and NewFound Partners to drive growth and market visibility.

Private Equity owned company, post merger, 500+ employees, $100M+ yearly revenue. MarketCast is a data and technology-driven research and insights firm serving top brands, media companies, tech platforms, and sports and video game organizations. The company combines primary research, AI, and big data to provide full-funnel transparency for marketers, guiding their critical marketing decisions. Oversaw full research project lifecycle spanning survey design, analysis, insight generation, and client reporting for a client portfolio representing $2.5M+/year in revenue.Interpreted advertising analytics to optimize campaigns across creative, media strategy, competitive landscape, and programming. Both qualitative and quantitative research tracking and ad hoc projects resulting in more focused media spend for clients and greater insight into Brand Awareness and Net Intent resulting from advertising by clients and competitors in financial and insurance markets.Mentored junior staff and advised clients including Farmers Insurance, Ameriprise, and Charles Schwab on best practices as Research Lead.Managed special projects analyzing Super Bowl advertising for Fox Network and Phoenix Wealth & Affluent Syndicated Research.

Privately held company founded in 1981, 500+ employees, $23M+ annual revenue.With nearly 500 employees in nine different states, AccuFleet International operates in 11 airport markets and serves major international carriers in services including ground handling, exterior wash, upholstery, and cabin cleaning.Member of five member executive team managing sales and marketing team for market-leading aviation support services firm across 11 major U.S. hubs.Increased revenue by 30% through account-based marketing initiative and service line expansion efforts.Managed client portfolio including United, American, Delta, Lufthansa, Turkish Airlines, Air France/KLM, and Qatar Airways. Added Spirit, Frontier and Alaska airlines as clients within the first year and a half of growth strategy.

AccuFleet International began in 1981 in Houston, TX and does full scale ground handling work, passenger service, baggage handling, marshalling and towing/moving aircraft. Operations in Houston, Atlanta, Philadelphia, Phoenix, New York, New Jersey, Dallas, San Diego, Charlotte, and Los Angeles.

Aviation Department, City of Houston, 3000+ employees, $498M+ annual operating revenue.The three-airport system served nearly 60.1 million passengers in 2023. Together, Houston Airports form one of North America's largest public airport systems and position Houston as the international passenger and cargo gateway to the south central United States and a primary gateway to Latin America. Managed $3M+ research budget driving airport system customer experience strategy leveraging satisfaction surveys, mystery shopping, digital analytics, comments, and metrics. Year-over-year growth of 15% on website traffic through content initiatives to increase access to wayfinding, concession selection and implementation, parking, and flight data on the system's website, averaging 1M+ visitors/month.Acted as subject matter expert (SME) for all research conducted as it relates to commercial development concessions, marketing, parking and business development of the Houston Airport System, also participating as a member of the procurement selection committee awarding IAH Terminal D concessions contract in 2019.

Publicly-traded Oil and Gas Manufacturing company, (NYSE: NOV), 33,000+ employees, $8.5B+ revenue.NOV designs, manufactures, and sells drilling systems, components, and equipment used to drill oil and gas wells. Its product lines include drill pipe, drilling mud motors, drill bits, inspection and internal coating services, pressure pumping equipment, and more. Managed voice of customer (VOC) research and insight for 200+ new rig systems and aftermarket products through customized research within Research and Development group. Developed customer advisory groups to drive innovation and identify pain points in evolving markets. Identified and championed 3 innovative launches for cranes, automation systems (SaaS), and offshore rig product lines.Collaborated with global product and marketing teams across cranes, control systems, automation, and rig packages, tearing down silos and driving innovation stage-gate processes. Conducted multiple ad hoc surveys and conjoint analysis informing product roadmaps, market share, pricing options, and executive decision-making.

Top-ranked private university, founded 1912, 10,000+ employees, $8B+ endowmentLocated on a 300-acre forested campus in Houston, Rice University is consistently ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has highly respected schools of Architecture, Business, Continuing Studies, Engineering, Humanities, Music, Natural Sciences and Social Sciences and is home to the Baker Institute for Public Policy. Orchestrated all marketing as chief marketing officer overseeing 17 clients and $1M+ annual budget for top-ranked business school.Spearheaded strategic initiatives including launch of several new academic programs, launch of responsive school-managed websites and associated collateral, magazines and assets.Managed team of 8 acting as in-house agency, mentoring several managers to the level of director and beyond.Pioneered online/social media strategy reinforcing brand, programs, and faculty research media positioning, increasing earned media by 20% consistently year after year.

Contributing writer for entertainment features for DMN weekly entertainment guide, "Quick." Interviews included bands such as Pixies, Ani Difranco, New Pornographers, Colin Hay (Men at Work), and others.

Shadow manager and head of marketing for fund portfolio investment in a Dallas-based beverage manufacturing company, Jus-Made. Within the first year, key initiatives included SKU rationalization initiative, customer outreach and account-based marketing initiatives, and launch of a branded product, Mas Sabrosa michelada mix, slotted in 1200 7-Eleven stores across the US. One year increase in revenue of 23%, from $10M to $12.3M

Private Equity Firm with focus on Emerging Markets, Founded 1994, 300+ employees, $1B+ under managementFor almost thirty years, SigmaBleyzer has been a bridge between Western investors and the emerging markets of Eastern Europe. As a private equity firm headquartered in Houston, Texas with offices throughout Ukraine, SigmaBleyzer has decades of experience in identifying and building successful businesses. The firm creates long-term value for its investors and portfolio companies by providing strategic guidance, operational support, and access to global networks.Pre-launch marketing for $250M fund in Southeast Europe Management of two departments with 8 employees.Marketing consultation to portfolio companies resulting in significant growth in sales and valuation (Poltava Confectionary year-over-year increase 34% revenue with addition of new production line; Volia Cable achieving partial exit with a total valuation of $300M+ or approximately 10x initial investment)Earned media appearing on/in CNBC, CNNfn, Wall Street Journal, Forbes, Institutional Investor and other media

Director of Promotion - Rock Specialty and College RadioPromotion of bands to 130 client stations through daily interaction with programmers across the USManagement of 4 employees in two departmentsLogistical support of bands managed by firm (3 Doors Down, Puddle of Mudd, Chevelle, etc) including tour planning, website development, and merchandisingCreated a new media initiative overseeing website development for client radio stations and record labels (live web-only promotion featuring Fatboy Slim involving 5 Virgin Megastores and 40 radio stations simulcasting events from Union Square Virgin)Liaison to a partner company in UK and created cooperative promotions (Jimmy Page and Black Crowes web-only album release in both countries, the first album to go gold without traditional brick and mortar distribution)

Managed 40 people working at two radio stationsRefined and created innovative promotions, marketing, and programming to increase market shareAppeared as panelist for 1998 Billboard Record Convention as an expert in formatCreated new music festival (North by Northgate) in College Station, TXManaged 20 peopleCreated promotions, marketing, and programming to increase market shareWorked closely with record industry to secure exclusive shows and promotions with format artistsOne of five nominees - 1997 Gavin Alternative Station of the YearAppeared as panelist for 1997 Gavin Convention

Mornings then later Afternoons and Music Director of medium market alternative rock FM station.