Digital Marketing Director
Viva Auto Group & Fiesta Auto Group
El Paso, Texas Area
Viva Auto Group is the largest automotive group in the El Paso, Texas region. Fiesta Auto Group is New Mexico's fastest growing automotive group with stores in Albuquerque & Santa Fe. Between both groups we house multiple reputable automotive brands such as Ford, Chevrolet, Nissan, Dodge, Jeep, Chrysler, Kia, Mitsubishi, and Hyundai. I also oversee all marketing for Viva Powersports, which houses brands such as Ducati, Suzuki, Honda, BRP, Polaris, Kawasaki, Yamaha, KTM and BMW. Responsibilities:-Plan and execute all web, SEO/SEM, marketing database, social media and display advertising campaigns.-Oversight and management of all digital vendors & 3rd party agency partners-Provide creative direction for all digital assets for multiple channels & formats-Work directly with exchanges, DSP's and vendors to create highly targeted programmatic video campaigns-Integrate all digital media campaigns with traditional efforts to create effective integrated marketing campaigns-Create and maintain an effective social media strategy to connect dealership messaging to our customer base-Plan and manage large digital & traditional budgets while tracking ROI-Utilize Google Analytics reporting to evaluate end-to-end customer experiences across multiple channels and customer touch points-Identify trends and insights, and optimize spend and performance based on these insights-Innovate through automotive-specific trends and emerging technological trends-Provide thought leadership and expertise to support the overall marketing goals of the automotive group