Leading the creative cohort at The Bright Republic to bring magic, value and market drive outcomes to clients operating in the CPG, Retail, Events, Spirits, and Fintech spaces.I conceptualize, develop, and execute creative strategies and design solutions in branding, digital advertising campaigns, digital and social marketing, product packaging, and other creative projects across these variety of industries. Formulate and communicate to the design team the creative visions of brands while delivering end-user value, delight, and brand expansion.So far our successes include —• Developing website + e-commerce platform, social media and marketing campaign for BARE Zero Proof• Designed UI/UX for mobile app, website and landing pages for #fintech startup Jawudi, Inc• Conceptualization, interior design and decor of GinjanCafe locations in Harlem and Brooklyn NY• Transformed event experiences for Creative Edge Parties through concept & design for Chase Private Client Banquet in Miami Beach FL, Engage 2021 in Palm Beach FL and Jennifer Gates’ Wedding reception in Westchester NY• Expanding on concept, designing market ready CPG packaging of MXXN™ Spirits for distribution in California, Colorado and enjoymxxn.com

Driving brand transformation and customer engagement tapped by founders to spearhead the conceptualization and redesign of brand presence across diverse touchpoints, encompassing digital, e-commerce, print, packaging, retail, and social media. Leveraged collaborative efforts with Columbia Business School to conduct in-depth market research and analysis, resulting in enhanced brand positioning and the identification of valuable customer insights, market trends, and competitive landscape. Championed the creative direction of experiential, digital, social media, and out-of-home marketing initiatives, fostering a compelling brand identity that resonated with the target audience.• Developed packaging system for a product mix sold at Whole Foods Market increasing average order value 3x• Increased exposure of brand design media attribution through features on Wendy Williams show, bonappetit.com, New York Times, Food & Wine and Brooklyn Magazine• Increased e-comm conversions to over 2M+ with redesign of ginjanbros.com on Shopify platform• Developed PDP for product listings on Amazon, FreshDirect and Walmart.com• Achieved 1M+ sales for GinjanCafe brick-and-mortar locations with product design & digital media solutions• Conceptualized & designed experiential for James Beard Awards 2018 activation in Chicago, IL

Tapped and promoted to set up and lead MOJOLabs—an innovation and R&D department incubating brands MXXNTM Cannabis Spirits, MXXNLites, BARE Zero Proof, and others, reporting directly to the CEO. Leading all research, brand conceptualization, creative & marketing strategy, design and production of packaging, identity systems, digital properties, social media campaign concepts, pitch decks for outside investors, and promotional visibility flow packages for retail vendors.• Formulated effective brand and packaging design concepts of MXXNTM Spirits• Conceptualized brand & packaging directions, innovating recycled glass packaging for BARE Zero Proof• Leading creation of brand concepts & packaging innovation for MXXNLites using 3D + sustainable technologies

Promoted to Creative Director/Creative Lead and reported to ECD + CEO for Digital and Experiential accounts, setting the creative direction and providing strategic guidance throughout the duration of client-team projects, operating as both a hands-off leader and hands-on practitioner. Leading a creative team of Account Executives, Copywriters, Creative Strategists Producers, Art Directors + designers, and Product Managers, crafted client brands’ campaign tone, created UI/UX design solutions across omnichannel digital projects, conceptualized experiential and conceptualized digital and social media campaign creative.Enhanced client brand reach, impact, value, and audience engagement by delivering strategic direction and leadership to the creative team in forming and deploying impactful digital design concepts. Acting as Career Manager, guiding creatives of all levels across MOJO PSG, including regular one-on-one check-ins, conducting and delivering annual performance reviews while being responsible for onboarding new team members, and heading up the MOJO Agency Culture Committee.• Leading design development of UI/UX for the Angelsenvy.com and Angel’s Envy 500Main digital properties. Conceptualized and led on-site production of digital + social video content at AE Distillery in Louisville, KY• Developed social media campaign creative for Angel’s Envy, Leblon Cachaça and Santa Teresa National Rum Day 2016 campaign resulting in 350% increase in media attribution.• Strategized and led initiative in creating synergy between digital and brick-and-mortar for Estée Lauder brand loyalty program using innovative digital NFC technologies• As Chief Designer of the CITI Bank “Rio on the Hudson” 2016 Olympics/Team USA activation project, I conceptualized, designed and led creative production for the event in New York City together with Executive Producer and leading a team of 15+

Creative Lead and Manager for Apparel Trend Office —- led research of trends to present to fashion buying team, merchandising executives- distilled trends into workable range build solutions- led R&D on fabrics, colors and sample development during range building- presented fully distilled range to entire buying + executive teams- helped developed staged capsules + VM window displays together with VM team.- creative directed the photoshoots for catalogues + online