Russ Fellows Email & Phone Number

Salt Lake City, Utah, Us

• Led team of three to create new social and digital strategies. Over saw Google ads, Social ads, and other aspects of marketing from design to content.• Created pillar pages with appropriate content and SEO to better describe company messaging to improve traffic.• Drafted top 50 pages content for SEO (including all meta descriptions), which resulted in a 10 percent drop in bounce rates.• Trained new employees for appropriate Social Media calendaring and content to drive consistency and traffic.• Crafted blogs highlighting the success of customer projects• Managed monthly campaigns using multiple channels to drive traffic and increase lead generation.• Managed subsidiary company site and all social channels, including a monthly campaign that increased followers and visits by 10 percent.• Led the launch of an updated web platform that dramatically increased speed of load time from six seconds per page to less than one.• Improved lead generation process on new we platform that in the first few months increased digital leads over 200 percent year over year.

Sandy, Utah, Us

• Redrafted all pages on current website for SEO content (including all meta descriptions), which resulted in immediate increase in web traffic +30 percent.• Wire framed new website in preparation for new products.• Created/ edited training and product videos.• Crafted blogs for ghost authorship by leadership team• Updated external marketing materials, including illustration, design, editing, and proofing.• Managed outside vendors.• Managed product photo shoot.

Salt Lake City, Ut, Us

• Successfully planned and executed international trade shows attendance and participation, including social media campaigns.• Created framework for future trade shows and conference that were not present before, including budgeting.• Created all aspects of new product launch, including web design and SEO strategy

Salt Lake City, Utah, Us

• Gained control of digital reporting functions that had been a problem for years to improve overall site performance. Reduced site bounce rate from upper 80s to upper 60s.• Kick started project to re-imagine website properties. Art directed new page designs. New site launched. HubSpot.• Launched campaign for overall communication reminder that improved web traffic more than 100% through social channels.• Creating new digital plan to compensate for pandemic conditions.• Successfully created and edited video projects for web and other implementations.

Orem, Utah, Us

Electronic Document Consulting and Process Firm.• Built roles and scorecards for marketing from the ground up.• Launched new digital initiatives for social media channels, including schedule management, content creation, and imagery.• Launched initiative for new website. Designed test site, moved through alpha phase to beta phase, and eventual launch. Through organic SEO and PPC, increased web traffic over 100%. WordPress• Executed campaign to transition existing clients from old solution to new solution. Approximately 50% transition still climbing.• Planned, executed successful company and client events.• Developed incremental brand change initiative with softer imagery, colors, and communication style.

International Architectural, Engineering, and Design Firm.Stantec acquired JBR in May 2014. Previous marketing functions transitioned to HQ.• Successfully managed proposal generation process; writing, designing, and coordinating submissions. Approximately 50% hit rate.• Trained new and existing team members in use of company technology systems as part of the global training team. Presented training sessions both online and in person.• Executed successful photo shoots for team members and project imagery. Coordinated and managed outside photographers as well as internally produced.• Crafted numerous rewrites and original material for projects, web, and advertising to match new branding initiative.

Led and managed marketing team to support client base and revenue growth. Created marketing strategy and plan around six core disciplines (digital, customer service, business development support, tradeshows and events, public relations, advertising and design) Designed and maintained business intelligence system to track success of marketing programs. Rewrote marketing and business development training manuals, and trained staff. Redesigned customer service metrics.• Increased website visits by 20%. Increased social media followers by 10%. Improved Customer Satisfaction rating by 4%.• Generated website leads with 1000% ROI in six months by jumpstarting lagging website development project in process for more than one year. • Built system to track, manage, and improve customer satisfaction by developing new service metrics, surveys, and phone scripts.• Increased booth traffic and awareness by redesigning booth for tradeshows.

Consultant• Created visual communication pieces for multiple office needs.• Led and managed the launch of new branding and website initiative in order to accomplish agency mission.• Key team member in successful implantation of Governor’s Annual Energy Development Summit. Year over year growth; 15% in attendance, 16% sponsorship. Responsible for all branding, advertising, and promotional material. Managed relationships with vendors to ensure successful event.

Consultant• Re-engineered Google AdWords campaigns, and Google Analytics for key websites. Created key performance indicators and raised performance: Example, Increased ad click through rates from 1-2% to 18-20%. Reduced cost per click of ads from .46ç to .09ç.• Utilized multiple marketing and advertising approaches (Including web banners, media kits, and press releases) to facilitate a 50% attendance growth in company-sponsored trade show targeting the national WISP (Wireless Internet Service Providers) community.• Opened social marketing by creating and maintaining contact points for multiple Beehive Companies including Facebook, Twitter and YouTube. - Implemented monthly email campaigns to create communication channel to customer base.• Produced, filmed, edited video spot to be shown in Tooele Movie Theaters.

Us

PrincipalLed business and profit and loss turnaround by focusing on sales, marketing and advertising, customer satisfaction, finance, human resource, and vendor relations. Trained and led sales team to assist individual clients and companies with technology-based solutions. Built relationships with key vendors, clients and competitors. Developed and led training, workshops, and seminars for clients and staff.• Achieved profitability in one year following purchase of assets and licenses from prior owner. • Grew annual revenue to $5.5 million from $1.2 million by creating innovative score sheets and metrics for sales and service departments.• Attained high customer, vendor, and staff satisfaction.• Achieved and maintained highest tier rating for North American Apple Service Providers by maintaining customer service program.• Increased client base to more than 12,000 customers from 5,000 through advertising, social media, email, tradeshows, TV (i.e., Good Things Utah), radio (i.e., Apple guru on KSL radio computer show).• Attained Apple Specialist designation. • Improved traffic flows and brand image by redesigning and implementing new store layout.Sales and Service ManagerLed and trained sales team to sell the right solutions. Managed and trained service team to diagnose and repair software, and component-level hardware repairs. Drove key Apple designations attainment.• Became most trusted Apple Service Provider along Wasatch Front.• Led effort to attain Authorized Services Provider designation.• Achieved a) Apple Sales Professional status among Apple Resellers, b) Apple Certified Technical Coordinator designations for servers and networks, and c) four Apple Hardware Certifications.

Developed concept for an all Macintosh based Internet Service Provider; Complete setup of ISP including all servers and data connections; Dealt with all day to day technical aspects of ISP; Created company and customer websites as needed.

Master Of Business Administration (Mba), Business Administration, Management And Operations

Bfa, Visual Communications/Graphic Design