Rufus Mclain Email & Phone Number

California, United States

Dallas, Texas, Us

- Managed operations, marketing, sales, FP&A, and HR during the pre-product launch phase, ensuring seamless integration and readiness for market entry.- Successfully launched the e-commerce site and auction platform growing revenue 750% over the first 12 months of operation.- Created business relationships with multiple distributors and hundreds of sellers to acquire inventory to hit our revenue targets. - Built out teams for operations, sales, marketing and customer support. - Launched a new fulfillment warehouse, rolled out a customer support platform, introduced new employee benefits and created a comprehensive financial model for the company.

San Francisco, Ca, Us

- Directed the day-to-day operations and managed the P&L for seven US warehouses and one in the UK. Grew the warehouse team from 700 to 4,500+ and expanded the network footprint from 500K to 5M+ sq ft. - Retained 100% of my senior leadership and 97.5% of my 40 person HQ team over the past three years. - Launched a new warehouse org structure and training program that resulted in 75%+ of our leadership roles being filled by internal candidates. - Led the company with the highest employee engagement scores and the second highest survey participation percentage (Spring 2022). - Achieved 83% increase in labor efficiency and 23% reduction in labor cost over the last four years. - Increased inventory storage capacity by 39% through multiple density projects which avoided the need to open up a warehouse in an eighth region.- Led the operation team through the Covid pandemic - keeping employees safe, minimizing downtime and effectively leading change management throughout the organization allowing us to see record sales of $2.1B (22.8% YoY increase).

San Francisco, Ca, Us

- Built out a 20 person HQ team that was responsible for operating strategy, operating P&L, real estate, inventory allocation, vendor compliance, clearance, packaging and client quality scores.- Drove the change management as we implemented multiple automation projects including everything from simple conveyance to autonomous mobile robots, resulting in improved operational efficiency and reduced manual labor. - Successfully led the operations team through the launch of the kids product line while adhering to strict safety protocols.

San Francisco, Ca, Us

- Rolled out both the men’s and women’s plus product lines, successfully meeting launch targets and increasing market reach.- Improved our sustainability by migrating to 100% post-recycled material for our boxes, reducing box size by up to 24% and rolling out a network-wide recycling program.

San Francisco, Ca, Us

- Launched three warehouses (1.2M sq ft) in 10 months and took over leadership of our hourlyworkforce.- Created and rolled out standardization for warehouse processes, performance metrics, hiringand promotions.

Boulder, Colorado, Us

- Led a 25 person sales and marketing team, which was responsible for driving revenue growth through publisher recruitment and retention. - Restructured the sales team, goals and compensation that resulted in a 65% average increase in revenue contribution per salesperson.- Completed a company-wide initiative to grade and quantify the value of over 10,000 online publishers.

San Francisco, Ca, Us

- Managed the publisher team, which oversaw and supported the extensive FM publisher portfolio, including the women’s lifestyle, food, business and tech verticals. - Maintained 95% retention rate among our top 100 publishers that accounted for $50M in revenue. - Acted as General Manager for the BigTent Groups parenting platform and took it through a successful sale to Care.com in 2013.

San Francisco, Ca, Us

- Grew user base from 25,000 to 1.8 million through programs that included; email campaigns, online ads, press releases, competitive targeting, and customer word of mouth.- Worked with our existing users to help them develop ways to better engage their group members and grow their membership.- Redesigned BigTent’s public web site to focus on existing online communities which increased group membership and new group creation.- Managed the Customer Support team and was one of the first companies to pilot/launch Zendesk’s customer support solution.

Sunnyvale, Ca, Us

- Drove marketing initiatives to increase Y! Groups overall traffic metrics and was responsible for monetization through the launch of sponsored category pages and official groups.- Built and managed the “Best of Yahoo! Groups” pages. These pages were one of the major drivers of new user acquisition and received over one million monthly page views.- Launched the first official communication channel for Yahoo! Groups' most valuable users, increasing membership to over 37,000, and introduced a loyalty program that improved customer service and provided early access to enhanced product features.

Sunnyvale, Ca, Us

- Developed and executed an annual marketing plan for social networking products, including Yahoo! Groups, which enhanced user engagement and brand visibility.- Led user focus groups that resulted in a new product positioning for Y! Groups and enabled the team to prioritize the product roadmap.- Revamped Y! Groups’ in-product messaging placements increasing clicks by 70%.

Sunnyvale, Ca, Us

- As part of the Yahoo! Community group I led a team in the redesign of a property homepage which will better educate users of the property’s available features and increase customer engagement.- Drove adoption of Yahoo! 360º through in-product messaging throughout Yahoo! properties.- Created a plan to enhance the new-user experience for Yahoo! Groups, including reducing the number of steps in the sign-up process from three to two.- Launched an internal newsletter for the Yahoo! community team.

Bellevue, Wa, Us

- Designed and built the company website, which became the primary marketing channel; optimized it for search engines, increasing traffic by 30%; managed content daily, enhancing visitor engagement; and implemented a reliable system for collecting visitor metrics.- Planned an annual marketing budget of over $300K and tracked spending throughout the year, ensuring cost-effective allocation and supporting strategic marketing initiatives.- Directed trade shows, customer renewal campaigns, collateral design, press releases, and media kits using targeted marketing strategies, resulting in increased brand visibility and customer retention.

- Redesigned the company website and created product flash demos, enhancing user engagement and improving customer experience.- Designed and produced a 30-page product guide, product slicks, html emails, corporate newsletters, and banner ads for clients that were used to drive end-user adoption and renewals.- Managed annual print campaigns and negotiated placement and pricing of ads within industry-leading publications, maximizing exposure while saving an average of 40%.

- Joined the company as an intern and was hired full-time as marketing coordinator. - Managed tradeshow budget and developed a lead measurement system which tracked leads through the sales funnel and allowed us to assess tradeshow ROI. - Setup and maintained sales team’s prospect database and weekly management reports. Created customized product demos and pricing proposals.

Mba, Hi-Tech Marketing

B.A., Business Administration (Marketing & Entrepreneurship)