Rufus Mclain

Rufus Mclain Email and Phone Number

Head of Operations @ Fragile
California, United States
Rufus Mclain's Location
San Francisco Bay Area, United States, United States
About Rufus Mclain

Rufus McLain has a distinguished career in operations and strategic leadership, with a proven ability to drive growth, efficiency, and innovation. Most recently, as a Strategic Consultant at Antelope Pets, he developed a plan that greatly reduced annual operating costs and order backlog. Previously, as Chief Operating Officer at Rare Candy, an online collectibles start-up, Rufus was instrumental in its rapid growth, overseeing operations, marketing, sales, FP&A, and HR, and driving a 750% revenue increase within the first year.At Stitch Fix, Rufus held several key leadership roles over seven years, managing the P&L for eight warehouses across the U.S. and U.K., expanding the network from 500K to over 5 million square feet, and growing the warehouse team from 700 to 4,500+ employees. He was pivotal in navigating the company through the Covid-19 pandemic, ensuring employee safety while maintaining operational continuity, which led to record sales of $2.1 billion. He also achieved an 83% increase in labor efficiency and a 23% reduction in labor costs.Earlier in his career, Rufus held marketing roles at Yahoo! and Federated Media Publishing, driving user acquisition, engagement, and revenue growth. His dual expertise in operations and marketing uniquely positions him to lead organizations through strategic expansions and complex market challenges.Rufus holds a B.A. in Business from the University of Washington and an M.B.A. from UC Berkeley, Haas School of Business. He is currently exploring executive opportunities where his operational leadership can drive transformative growth and innovation.

Rufus Mclain's Current Company Details
Fragile

Fragile

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Head of Operations
California, United States
Rufus Mclain Work Experience Details
  • Fragile
    Head Of Operations
    Fragile
    California, United States
  • Antelope
    Strategic Operations Consultant
    Antelope Oct 2023 - Jun 2024
  • Rare Candy
    Coo
    Rare Candy Apr 2022 - Aug 2023
    Dallas, Texas, Us
    - Managed operations, marketing, sales, FP&A, and HR during the pre-product launch phase, ensuring seamless integration and readiness for market entry.- Successfully launched the e-commerce site and auction platform growing revenue 750% over the first 12 months of operation.- Created business relationships with multiple distributors and hundreds of sellers to acquire inventory to hit our revenue targets. - Built out teams for operations, sales, marketing and customer support. - Launched a new fulfillment warehouse, rolled out a customer support platform, introduced new employee benefits and created a comprehensive financial model for the company.
  • Stitch Fix
    Sr. Director Of Operations
    Stitch Fix Jan 2019 - Apr 2022
    San Francisco, Ca, Us
    - Directed the day-to-day operations and managed the P&L for seven US warehouses and one in the UK. Grew the warehouse team from 700 to 4,500+ and expanded the network footprint from 500K to 5M+ sq ft. - Retained 100% of my senior leadership and 97.5% of my 40 person HQ team over the past three years. - Launched a new warehouse org structure and training program that resulted in 75%+ of our leadership roles being filled by internal candidates. - Led the company with the highest employee engagement scores and the second highest survey participation percentage (Spring 2022). - Achieved 83% increase in labor efficiency and 23% reduction in labor cost over the last four years. - Increased inventory storage capacity by 39% through multiple density projects which avoided the need to open up a warehouse in an eighth region.- Led the operation team through the Covid pandemic - keeping employees safe, minimizing downtime and effectively leading change management throughout the organization allowing us to see record sales of $2.1B (22.8% YoY increase).
  • Stitch Fix
    Director Of Operations
    Stitch Fix Jan 2017 - Dec 2018
    San Francisco, Ca, Us
    - Built out a 20 person HQ team that was responsible for operating strategy, operating P&L, real estate, inventory allocation, vendor compliance, clearance, packaging and client quality scores.- Drove the change management as we implemented multiple automation projects including everything from simple conveyance to autonomous mobile robots, resulting in improved operational efficiency and reduced manual labor. - Successfully led the operations team through the launch of the kids product line while adhering to strict safety protocols.
  • Stitch Fix
    Sr. Manager Of Operations
    Stitch Fix Jan 2016 - Dec 2016
    San Francisco, Ca, Us
    - Rolled out both the men’s and women’s plus product lines, successfully meeting launch targets and increasing market reach.- Improved our sustainability by migrating to 100% post-recycled material for our boxes, reducing box size by up to 24% and rolling out a network-wide recycling program.
  • Stitch Fix
    Manager Of Operations
    Stitch Fix Mar 2015 - Dec 2015
    San Francisco, Ca, Us
    - Launched three warehouses (1.2M sq ft) in 10 months and took over leadership of our hourlyworkforce.- Created and rolled out standardization for warehouse processes, performance metrics, hiringand promotions.
  • Sovrn Holdings Inc. (Formerly Federated Media Publishing)
    Vp Publisher Development And Marketing
    Sovrn Holdings Inc. (Formerly Federated Media Publishing) Jan 2014 - May 2014
    Boulder, Colorado, Us
    - Led a 25 person sales and marketing team, which was responsible for driving revenue growth through publisher recruitment and retention. - Restructured the sales team, goals and compensation that resulted in a 65% average increase in revenue contribution per salesperson.- Completed a company-wide initiative to grade and quantify the value of over 10,000 online publishers.
  • Federated Media Publishing, Inc.
    Vp Publishers And Communities
    Federated Media Publishing, Inc. Nov 2010 - Jan 2014
    San Francisco, Ca, Us
    - Managed the publisher team, which oversaw and supported the extensive FM publisher portfolio, including the women’s lifestyle, food, business and tech verticals. - Maintained 95% retention rate among our top 100 publishers that accounted for $50M in revenue. - Acted as General Manager for the BigTent Groups parenting platform and took it through a successful sale to Care.com in 2013.
  • Bigtent Design, Inc. (Acquired By Federated Media Publishing)
    Director Of Marketing
    Bigtent Design, Inc. (Acquired By Federated Media Publishing) Jul 2008 - Nov 2010
    San Francisco, Ca, Us
    - Grew user base from 25,000 to 1.8 million through programs that included; email campaigns, online ads, press releases, competitive targeting, and customer word of mouth.- Worked with our existing users to help them develop ways to better engage their group members and grow their membership.- Redesigned BigTent’s public web site to focus on existing online communities which increased group membership and new group creation.- Managed the Customer Support team and was one of the first companies to pilot/launch Zendesk’s customer support solution.
  • Yahoo! Inc.
    Sr. Product Marketing Manager - Yahoo! Groups
    Yahoo! Inc. Oct 2007 - Jul 2008
    Sunnyvale, Ca, Us
    - Drove marketing initiatives to increase Y! Groups overall traffic metrics and was responsible for monetization through the launch of sponsored category pages and official groups.- Built and managed the “Best of Yahoo! Groups” pages. These pages were one of the major drivers of new user acquisition and received over one million monthly page views.- Launched the first official communication channel for Yahoo! Groups' most valuable users, increasing membership to over 37,000, and introduced a loyalty program that improved customer service and provided early access to enhanced product features.
  • Yahoo! Inc.
    Product Marketing Manager - Yahoo! Groups
    Yahoo! Inc. Aug 2006 - Sep 2007
    Sunnyvale, Ca, Us
    - Developed and executed an annual marketing plan for social networking products, including Yahoo! Groups, which enhanced user engagement and brand visibility.- Led user focus groups that resulted in a new product positioning for Y! Groups and enabled the team to prioritize the product roadmap.- Revamped Y! Groups’ in-product messaging placements increasing clicks by 70%.
  • Yahoo! Inc.
    Marketing Intern
    Yahoo! Inc. Jun 2005 - Jun 2006
    Sunnyvale, Ca, Us
    - As part of the Yahoo! Community group I led a team in the redesign of a property homepage which will better educate users of the property’s available features and increase customer engagement.- Drove adoption of Yahoo! 360º through in-product messaging throughout Yahoo! properties.- Created a plan to enhance the new-user experience for Yahoo! Groups, including reducing the number of steps in the sign-up process from three to two.- Launched an internal newsletter for the Yahoo! community team.
  • Tecplot, Inc.
    Marketing Manager
    Tecplot, Inc. 2002 - Aug 2004
    Bellevue, Wa, Us
    - Designed and built the company website, which became the primary marketing channel; optimized it for search engines, increasing traffic by 30%; managed content daily, enhancing visitor engagement; and implemented a reliable system for collecting visitor metrics.- Planned an annual marketing budget of over $300K and tracked spending throughout the year, ensuring cost-effective allocation and supporting strategic marketing initiatives.- Directed trade shows, customer renewal campaigns, collateral design, press releases, and media kits using targeted marketing strategies, resulting in increased brand visibility and customer retention.
  • Callvision
    Associate Marketing Manager
    Callvision 2001 - 2002
    - Redesigned the company website and created product flash demos, enhancing user engagement and improving customer experience.- Designed and produced a 30-page product guide, product slicks, html emails, corporate newsletters, and banner ads for clients that were used to drive end-user adoption and renewals.- Managed annual print campaigns and negotiated placement and pricing of ads within industry-leading publications, maximizing exposure while saving an average of 40%.
  • Callvision
    Marketing Coordinator
    Callvision 1999 - 2001
    - Joined the company as an intern and was hired full-time as marketing coordinator. - Managed tradeshow budget and developed a lead measurement system which tracked leads through the sales funnel and allowed us to assess tradeshow ROI. - Setup and maintained sales team’s prospect database and weekly management reports. Created customized product demos and pricing proposals.

Rufus Mclain Skills

Product Marketing Online Advertising Marketing Advertising Web Analytics Customer Acquisition Web Marketing Strategy Product Management Online Marketing Digital Strategy Monetization Digital Media Email Marketing Content Strategy Digital Marketing Analytics Strategic Partnerships Management Social Media Start Ups Social Media Marketing Mobile Marketing Sem Mobile Advertising Ad Networks Google Analytics Affiliate Marketing Display Advertising Marketing Research Press Releases Strategic Planning Career Development Business Strategy Performance Motivation Sales Operations Operations Management Sales Management E Commerce Retail Leadership

Rufus Mclain Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Hi-Tech Marketing
  • University Of Washington
    University Of Washington
    Business Administration (Marketing & Entrepreneurship)

Frequently Asked Questions about Rufus Mclain

What company does Rufus Mclain work for?

Rufus Mclain works for Fragile

What is Rufus Mclain's role at the current company?

Rufus Mclain's current role is Head of Operations.

What is Rufus Mclain's email address?

Rufus Mclain's email address is rm****@****fix.com

What is Rufus Mclain's direct phone number?

Rufus Mclain's direct phone number is +141533*****

What schools did Rufus Mclain attend?

Rufus Mclain attended University Of California, Berkeley, Haas School Of Business, University Of Washington.

What skills is Rufus Mclain known for?

Rufus Mclain has skills like Product Marketing, Online Advertising, Marketing, Advertising, Web Analytics, Customer Acquisition, Web Marketing, Strategy, Product Management, Online Marketing, Digital Strategy, Monetization.

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