Responsible for defining, developing, and directing all marketing campaigns and lead generation efforts • Develop and execute marketing campaigns to achieve market awareness and generate leads for the company’s CFD solutions, including webinars, marketing events, exhibitions and technical conferences, content marketing, and advertising.• Manage and oversee the company’s online presence.• Develop and execute lead generation strategies.• Ensure best practices for search engine optimization using Google Analytics and Webmaster Tools.• Work closely with various technical departments to create content strategy with consistent, on-brand messaging for all outbound marketing, including the development of technical notes, case studies, newsletters, blogs, brochures, and videos.• Manage the company’s social media platforms, including Facebook, LinkedIn, Google+ and YouTube.• Support the company’s distribution channel by fostering joint-marketing plans internally and with key partners to sell solutions worldwide.• Responsible for all aspects of public relations and product messaging, including managing external technical writers and graphics designers, writing press releases, social media activities, award submissions, and speaking opportunities.• Create, develop, and direct programs to leverage the company’s customer base for references, leads and PR activities.• Plan and manage Flow Science’s annual user conferences in Europe and North America as well as an annual meeting of its distributors.• Oversee the management of systems to maintain customer and prospect information used for all aspects of marketing, sales and customer relations.• Recommend and manage annual marketing budget.

Developed and implemented effective and creative marketing campaigns to support Flow Science’s key strategy to “get the word out about FLOW-3D and its family of products louder, further and more clearly." • Created, implemented and oversaw online and print communications programs that effectively described and promoted the company and its family of products including graphics, brochures, case studies, newsletters, press releases, webinars and other promotional materials, ensuring consistent product and company branding. • Managed the content on the company’s websites• Researched and implemented search engine optimization best practices and online lead generation• Coordinated the efforts of colleagues, customers and technical writers as they produce articles and case studies for publications in trade journals and online articles.• Reviewed and proofread internal articles, presentations, technical notes and ensured consistent branding of FLOW-3D.• Maintained an online technical bibliography.• Planned and oversaw company’s preparation for national and international tradeshows. • Planned and oversaw company’s annual European and World users conferences • Planned and executed print, online and email advertising campaigns.• Planned and executed email marketing campaigns for webinars, user conferences, product releases, newsletter and special events and promotions.• Editor of the quarterly company newsletter.• Communicated and coordinated marketing efforts with the company's overseas distributors. • Coordinated marketing efforts with the company’s software and hardware partners. • Managed product documentation.• Managed the company’s social media presence.