Ruth Halloran Email & Phone Number

• Built and maintained Art roadmaps and milestone deliverables through development into live services.
• Collaborated with department leads and external partners to track velocity and progress while driving scrum ceremonies across a team of over 20 artists as the primary production member for the Art departments.
• Scripted processes to automate reporting for milestone tracking and team progress, resulting in becoming the source of truth for Art by owning the schedule and cross functional communication.
• Identified dependencies and flagged risks to outside departments and leadership, ensuring action items were tasked and outcomes or impacts were communicated.
• Balanced scope and resourcing with the team to ensure that all P0 - P2 assets for both launch features and 4 months of post WWL content were shipped well before development lock.

• Monitored development roadmaps for Art, UI/UX and UI Engineering. Worked with team leads to determine velocity and resourcing which allowed risks to be identified, prioritized and mitigated– resulted in milestones.
• Facilitated brand approvals by coordinating with development partners to consolidate and take action on feedback.
• Crafted content pitches for brand partners leading to the draft and approval of our launch feature roadmap and game conceit.

• Created live service art direction and documentation for upcoming titles (at the time: Crystalborne, Final Fantasy: War For Eos, Unreleased Project).
• Collaborated with UIUX and tech to build the development plan for a new storefront, asset delivery pipelines, PM and monetization tools.

• Restructured the Live Services asset delivery pipeline to ensure all content beats across 5 live games were delivered to quality, on time and on budget.
• Hired, trained and managed the Events & Live Services Art team after a company restructure. Gave feedback to artists and vendors, enabling the team to create quality work and deliver on milestone commitments across.

• Led the Live Operations Art team, comprising a group of 2D artists, UIUX, animators, and outsourcing, 10 of whom were direct reports.
• Owned the project management of the Live Operations Art pod by defining schedules, coordinating stakeholder needs and enabling timely content releases.

Palo Alto

• Generated assets for in-game sales, community and event art which drove engagement and monetization for the Live Operations team.
• Provided feedback and coaching to junior artists.

San Francisco Bay Area

• Designed ASO, social, and web based marketing art for clients such as SuperCell and Ubisoft.
• Provided reporting on campaign performance to optimize creative development and drive better CTR / CPI metrics.
• Created pitch decks for new and existing clients to outline campaign strategies and targets based on measurable ad performance and competitor landscape analysis.

San Francisco Bay Area

• Managed marketing campaigns across social, web and mobile ad networks.
• Provided multi platform reporting to optimize ad spend vs revenue, resulting in an average 40% profit increase per campaign.

San Francisco Bay Area

• Reviewed and managed all YouTube video on demand content for Japan.
• Audited North American TV backfill catalogue to ensure partner deliveries.
• Documented new hire onboarding and built best practices training modules.