Ruhama Tollossa, M.S., Cfle-P Email & Phone Number

--Act as a ministry-wide champion for excellent constituent experiences that alsoconvert and cultivate more constituents but also increase constituent satisfaction andbrand affinity-- Collaborate across brand team to develop tracking, reporting, and benchmarks forministry-wide conversion, cultivation, and satisfaction trends--Analyze conversion and cultivation data/research across all FamilyLife channels andwithin ministry wide experiences--Evaluate underperforming touch points and offers recommendations for improvingresults--Analyze and optimize FamilyLife resources pricing, offering mix, and conversionchannels (i.e. WTR resource centers, cruise resource center, FamilyLife store pages,etc.)--Collaborate with CRM Director to surface opportunities for less dependency onacquisition investment and optimization of constituent journeys--Collaborate with ministry wide teams to present rationale for optimization and addressquestions through implementation--Lead service specialist team, analyzes constituent satisfaction with service team, andoptimizes service specialist team goals/processes to optimize performance

* Research current and prospective family constituent audiences in order to develop and maintain audience profiles and personas* Research and identify the relationships that matter most in families and the greatest barriers to connection in each relationship* Research and analyze secondary research to determine family trends and provide credible family insights already researched by other organizations* Plan, execute and lead Local Expansion or Core research projects to optimize ministry communications and experiences for every type of home (depending on Position Focus)* Contribute to master library of primary and secondary research reports, analytics, and presentations as well as audience profiles/personas

• Created internal event and promotional materials for city employees (both print and electronic)• Assisted in planning and coordinating various citywide initiatives and events for 2,000 city employees (example: Garland Health Fair, Breakfast with Bryan, Fire Entrance/Promotional Exams, Service Awards, etc.) • Managed Student Ambassador Program which consisted of 30 high school and college students • Collaborated with several HR team members for various projects

• Scheduled and oversaw the day to day logistics, activities, and project progression of research assistant’s • Lead training and onboarding for new research assistance • Engaged in regular graduate and undergraduate student research design discussions• Recruited participants and carried out study sessions

Dallas Area

• Served as the first point of contact for prospective applicants/provided administrative support to different departments • Maintained records; prepared application fee orders and other expenditures; maintained and updated filing, inventory, mailing, and database systems • Communicated with prospective students, employees, and other individuals to answer questions, disseminate or explain information, take orders, and address complaints.

Master'S Degree, Psychological Science With A Focus In Development Psychology

Bachelor’S Degree, Psychology

Activities and Societies: Student Government Association-- Public Relations Officer || Girls Helping Girls -- MemberPresidential Scholars.