Ruhee Das Email & Phone Number

Maharashtra, India

Mumbai Area, India

Responsible for working with content platforms (SVOD, TVOD & TV Channels) such as Amazon Prime Video, iTunes, Google Play, Sony LIV, MX Player, Voot, MUBI, Colors Infinity, &Flix, Zee Cafe, UTV, Movies Now, Star World & more, to promote TV Series & Movies (Hollywood) by Sony Pictures, across digital, on-air, on-ground, outdoor & print. Ideating, Planning, Strategizing and Executing key campaigns. Building strong press coverage of Sony titles by working with talent on interviews & coverage for different media houses.Social Media presence of Sony Pictures Entertainment India across multiple platforms, with a strong focus on performance marketing.Responsible for content monetization of Sony Pictures Movies and TV Shows content on YouTube.

Responsible for Marketing - Viacom18 Consumer Products, to extend the brands MTV, Colors, Vh1, Comedy Central : South Park & Nickelodeon : Dora the Explorer, SpongeBob, Teenage Mutant Ninja Turtles, Snoopy/Peanuts, Peppa Pig, Motu Patlu, Shiva, F C Barcelona, Shaun the Sheep, Paw Patrol, Masha & the Bear, Jungle Book & Shimmer & Shine, into the products space. By creating exciting and engaging products we aim to bring alive our brands and characters in the lives of our fans. Available across 11000+ retail touch points & ranging across 40+ categories such as Apparel, Fashion Accessories, Hospitality, Personal Care, Home Decor/Furnishing, Stationary, Toys, Electronics, F&B and more, our endeavour is to create tangible assets for the brands our fans love. Successful roll-outs of BTL & ATL campaigns for product launches & brand awareness.Responsible for planning, ideation, execution & evaluation of 360 degree campaigns including digital campaigns with focus on Social Media Marketing, PR, on-air integrations, TVCs, on-ground retail activations & outdoor activations.

Responsible for marketing of MTV Consumer Products : apparel, footwear, accessories, deodorants, cosmetics, stationary, innerwear, home décor, watches, electronics & pubs.Link: http://www.mtvindia.com/mtvstoreSuccessful implementation of BTL & ATL campaigns.Market research & consumer insight study.Campaigns include digital promotions, on-air integrations, TVCs, on-ground & outdoor activations.Leveraging on Viacom18 properties & talent for branding and increasing awareness about MTV Consumer Products.

Responsible for revenue generation through media sales & brand integration from existing & potential clients for the TV Channel : Romedy Now (Times Television Network).Providing innovative marketing & branding solutions for clients so that campaigns have an effective impact on the viewers.

Mumbai

Responsible for marketing of 3 products based on job portals. Marketing activities included Digital Marketing, Marketing Strategy, Website Content handling, Conducting Webinars and Building Case Studies, Whitepapers & Testimonials. Worked on developing a new product targeting HR professionals from Fortune 1000 companies. Also handled lead generation and potential customer contact programs for validation of upcoming products.

Responsible for marketing/branding : online & offline activities (ATL & BTL). Also, responsible for Market Intelligence activities such as Market Study, Competitor Analysis, Customer Targeting & Segmentation & Industry Analysis.

Mumbai

Analysis of impact of internet marketing (Banner ads & Search Engine Optimization) on branding of PediaSure. This involved analysing factors such as No. of Visitors, Unique visitors, Bounce rate, Returning Visitors, Pages/Visit, etc. to increase site traffic.

Mumbai

Market Research Project to check the effectiveness of the “Know More. No Less.” media campaign.

Responsible for generating leads and successfully executing marketing activities such as identifying marketing initiatives through customer research and developing targeting and segmentation plans for e-learning software and web-content development.

Responsible for marketing activities such as promotion & brand awareness, including conducting seminars, below the line and above the line activities for management training education.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Engineering (B.E.), Computer Science, Distinction