Rui Brito Estrela

Rui Brito Estrela Email and Phone Number

Co-Founder & General Manager at SmartFreez @ SmartFreez
porto salvo, lisboa, portugal
Rui Brito Estrela's Location
Lisboa, Lisbon, Portugal, Portugal
Rui Brito Estrela's Contact Details

Rui Brito Estrela work email

Rui Brito Estrela personal email

n/a
About Rui Brito Estrela

Result oriented business professional with solid experience in consumer goods (Household, Food & OTC), in the management of several strong awareness brands and businesses, and in supervising and training marketing teams.Passionate for Innovation and Entrepreneurship, co-founded 2 Tech-based Startups adding his Strategic, Marketing and Financial skills to the Technology capabilities, to create value and develop business solutions.

Rui Brito Estrela's Current Company Details
SmartFreez

Smartfreez

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Co-Founder & General Manager at SmartFreez
porto salvo, lisboa, portugal
Website:
smartfreez.com
Employees:
7
Rui Brito Estrela Work Experience Details
  • Smartfreez
    Co-Founder And General Manager
    Smartfreez Nov 2012 - Present
    Lisbon Area, Portugal
    Responsible for Operations and Management of SmartFreez.SmartFreez is a world-class R&D company specialized in freezing technology for biopharma applied to cryopreservation and lyophilization. SmartFreez uses computational tools and new freezing methods to develop new systems to preserve proteins and cells, improving its stability and the delivery of emerging therapies.
    View
  • Wineinova
    Co-Founder
    Wineinova Jan 2014 - Dec 2021
    Lisbon Area, Portugal
    WINEINOVA is a high tech startup in the membrane technology space. It develops new membrane-based processes mainly for the wine industry, to improve the wine quality and correct faults such as Acetic Acid, Ethyl Acetate, and Volatile Phenols. WINEINOVA recently developed SafeStabil, a new and simplified generation of Electrodialysis for tartaric stabilization of wines, with reduced consumption of water and safer for the wine.
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  • Cotec Portugal
    Executive Mentor
    Cotec Portugal Mar 2012 - Jul 2014
    Lisbon Area, Portugal
    Management and Executive contributor to COHITEC, a program from COTEC Portugal to facilitate the go to market of high potential technologies. The role is to work together with a team of scientists, providing management expertise and contributing to transform scientific solutions into business solutions.This process led to the creation of SMARTFREEZ a high tech startup in 2012 and to the development of SEA4US project in 2013.
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  • Junior Achievement Portugal
    Entrepreneurship Coach
    Junior Achievement Portugal Nov 2011 - May 2013
    Volunteer of the "Company Program", Junior Achievement's flagship program. The role consists in bringing entrepreneurship values into the classroom, providing guidance to high school students in order to create a business and to manage it in the course of a school year.2011-12: Escola Secundária de Cacilhas Tejo, Almada - Eccosom project, one of the 15 teams of unlimited fair.2012-13: Colégio Campo de Flores, Almada - Young Fun & Play project, best product/service of the unlimited fair and one of national finalists.
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  • Panrico Donuts
    Marketing Manager
    Panrico Donuts Jan 2010 - May 2011
    Responsible for Panrico Pastries and Artiach Cookies businesses and P&Ls.Key achievements:* Reactivation of the newly acquired Artiach business* 10% growth in Artiach brands in 2010.
  • Reckitt Benckiser
    Marketing Manager
    Reckitt Benckiser Jan 2004 - Mar 2009
    Responsible for the management and development of the business and P&L of various household brands (ex: Calgonit/Finish, Cillit Bang, Airwick, Harpic), and management of team of several brand managers.Responsible in Portugal for the relationship and cooperation program with dishwasher manufacturers, in the context of Calgonit/Finish endorsement strategy.Key achievements:* Consolidation of Calgonit/Finish leadership reaching 12pts of market share advantage vs direct competitor.* Launch of Cillit Bang brand reaching in 4 years with 7 skus 10% market share (1/2 leader's share).
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  • Reckitt Benckiser
    Media Manager
    Reckitt Benckiser Feb 2003 - Apr 2005
    Responsible for company's media budget and media plans negotiation. The company was on the top 5 biggest advertisers in Portugal, during this period.Additional responsibility to the management of the brands.
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  • Reckitt Benckiser
    Category Marketing Manager
    Reckitt Benckiser Sep 2001 - Jan 2004
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  • Reckitt Benckiser Healthcare
    Marketing Manager
    Reckitt Benckiser Healthcare Jan 2007 - Aug 2007
    Responsible for the recently adquired healthcare business (Nurofen, Strepsils and Lutsine) and its marketing team (2 people). On top responsibility to the management of the Household business.Key achievements: * 24% growth in the Healthcare business in 2007 (52% in Strepsils and 26% in Nurofen).
  • F.Lima
    Senior Brand Manager (Food)
    F.Lima Jul 1999 - Sep 2001
    View
  • F.Lima
    Brand Manager (Household)
    F.Lima Sep 1997 - Jul 1999
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  • Ramazzotti
    Product Manager
    Ramazzotti Oct 1995 - Sep 1997
    Responsible for marketing and trade marketing of several food brands.
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  • Bdo
    Junior Consultant
    Bdo Jan 1994 - Oct 1995
    Involved in Organization Management and Corporate Finance Projects.
    View

Rui Brito Estrela Skills

Strategy Entrepreneurship Marketing Management Business Planning Marketing Strategy Start Ups Management Brand Management Fmcg Product Development Product Management Marketing Business Strategy Negotiation Advertising P&l Management Leadership Online Advertising Innovation Management Team Building Team Management Social Media Marketing Market Analysis Customer Insight New Business Development Market Planning Online Marketing Digital Marketing Media Planning Promotions Competitive Analysis Entrepreneurship Education Trade Marketing Marketing Communications Product Marketing Go To Market Strategy Ac Nielsen Budgets Business Intelligence Business Modeling Operational Planning Media Production Packaging Product Innovation Strategic Communications Romi Segmentation International Marketing

Rui Brito Estrela Education Details

Frequently Asked Questions about Rui Brito Estrela

What company does Rui Brito Estrela work for?

Rui Brito Estrela works for Smartfreez

What is Rui Brito Estrela's role at the current company?

Rui Brito Estrela's current role is Co-Founder & General Manager at SmartFreez.

What is Rui Brito Estrela's email address?

Rui Brito Estrela's email address is ru****@****cabo.pt

What schools did Rui Brito Estrela attend?

Rui Brito Estrela attended Massachusetts Institute Of Technology, Iscte Business School, University Of San Francisco, Indeg-Iul Iscte Executive Education, Universidade Católica Portuguesa, Ipam, Groupe Ecole Supérieure De Commerce Et De Management, Iseg - Lisbon School Of Economics & Management.

What skills is Rui Brito Estrela known for?

Rui Brito Estrela has skills like Strategy, Entrepreneurship, Marketing Management, Business Planning, Marketing Strategy, Start Ups, Management, Brand Management, Fmcg, Product Development, Product Management, Marketing.

Who are Rui Brito Estrela's colleagues?

Rui Brito Estrela's colleagues are Maria Terrucha, Kaue Felipe Morcelles, Andreia Duarte, Carlos Completo.

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