Rui Lai Email and Phone Number

• Created and implemented the strategy for the Group's projects (outlets, hotels and the Foundation) in terms of partnerships and tourism in order to maximize the flow of visitors.• Promoted the Group's visibility in France and internationally (events, social networks and international trade fairs) and lead an online and offline promotion plan.• Built strong partnerships with key players in commerce (brands), art and culture (foundations, schools, galleries, artists) and tourism (Atout France, tourist offices, tour operators)• Participated in the development strategy for the Group's future projects.

• Initial key management member in the creation of CMI's new French subsidiary and lead the Enterprise division• Built up a large portfolio of customers in Europe from scratch• Achieved sales of €1.2M (first year of the company) and oversaw projects’ follow-up with all the teams involved• Developed the global sales strategy for key accounts to support their expansion across Europe (OPPO, XIAOMI, ICICLE etc.).

➢ Enhanced the Paris’ largest business district’s economic attractiveness:- Helped leading French and Asian firms on business expansion and customer acquisitions- Attracted high potential innovative companies - Convinced companies to fund significant cultural and economic projects ➢ Promoted culture and tourism of the district in France and abroad: - Led the creation and organization of large-scale cultural events (from conception, program design, fundraising, logistics, communication & PR incl. press relationship, team leadership, to final realization):- Chinese New Year: the most important Asian event in Europe (>200 000 spectators, the presence of Prime Minister, Ministers, Ambassadors and personalities)- Moon Festival: creation of a new major Asian event in Paris – Asian Musical festival- Celebrations of the 50th anniversary of French-Chinese diplomatic relations- Photography exhibitions of the most famous photographers (Nick Ut, Marc Riboud…)- Successfully applied for its Chinatown’s (the 2nd biggest in the world) classification into an International Tourism Zone in Paris ➢ Established strong international ties:- Built twinning relationship with foreign cities and co-created projects (Festival of Sino-French shopping in Guangzhou, Macau promotion week in Paris etc.)- Introduced >10 French SMEs into the Cantonese market

➢ Audaited firms in the luxury, real estate and consumer sectors (LVMH, PUIG, DTZ, TetraPak…)➢ Performed internal control and risk evaluation assignments. Recommendations to clients.➢ Supervised, coached, and trained team members ➢ Core member of the EMEA China desk (Chinese client prospection and management)

➢ Prepared the opening of the Kenzo flagship store in Paris, including a major fashion show➢ Best junior sales person, loyalty programs, category management and image development (window displays, merchandising, etc)

➢ Participated in the French launch of Nutri-Gloss, the main Elsève innovation➢ Worked on all elements of the mix incl. branding, advertising, media, promotions, trade Marketing and merchandising, channels➢ Performed consumer research, daily market analysis and competitor analysis & benchmarking➢ Coordinated internal and external cross-functional teams incl. suppliers, sales, logistics…