Marketing manager of Super Bock main brand.

Marketing manager of Super Bock sub brands beers portfolio- Super Bock Stout, Super Bock 0,0, Super Bock Abadia and Super Bock Free.

Marketing manager of Super Bock special beers portfolio- Selecção 1927 and Coruja - and imported specialty beers - Brooklyn and Grimbergen.

Marketing manager of the Browers Co., a project born to promote and value beer and brewing.

> Define strategic objectives, portfolio and special beer brands architecture, respective positioning and identity guidelines;> Define, develop, implement and monitor communication and activation campaigns for Unicer special beer brands;> Strategic analysis and touchpoints definition, ensuring consistency in the multi-platform communication; > Develop and deliver guidelines to local teams, in order to ensure the correct execution for each brand;> Define, manage, coordinate and monitor marketing plans integrated implementation for each special beer brand in the Portuguese market, in direct articulation with the commercial team;> Ensure marketing and sales team interface, in order to maximize on-trade and off-trade performance;> Manage each special beer brand budget and provide sales team the necessary support to ensure KPI's achievement;> Identify new market opportunities and lead new product development projects in the special beers segment;> Develop packaging for the Portuguese market, based on the brand identity guidelines;> In-depth knowledge of the market, consumer and client, supported by the Research, Media and Digital team;> Define the necessary research plan to ensure the correct management and activation for special beer brands;> Lead the special beer brands commercial plan and its implementation along the year.

> Define the strategic plans for the different beers in the local and external markets, ensuring total integration with the local management teams;> Define Unicer's beer brands strategic objectives, positioning and brand architecture;> Develop the communication campaigns and activations with total articulation with the local management teams;> Develop and deliver guidelines to the local teams, in order to ensure executions aligned with our beer brands equity;> Identify development and innovation platforms to explore in the mid/long term, leading the execution of the different innovation projects;> Ensure the best strategic management best practices;> Identify the most relevant research to be made in order to ensure the correct and best brand development.

> Analyze and identify digital trends and new solutions relevant to our brands;> Identify and analyze emerging media;> Guarantee UX and interaction best practices in our brands digital presences (websites and Social Media);> Ensure the correct compreenhsion of our brands needs and strategic goals, with a correct transposition to the digital landscape;> Create and explore our brands interactive actives, promoting our brands advocacy by our consumers;> Manage the different digital agencies working with Unicer, ensuring the correct implementation of the different brands projects;> Build the necessary reporting tools to ensure full tracking of our results and improvement needs;> New Media consultancy services to the Marketing department;> Guarantee that the budget allocated by our brands to new media is followed and on track.

- Create support documentation for implementation of new products and ideas- Support Marketing and Sales structures in specific project implementations- Train Sales teams- Evaluation of existing documentation and make the necessary corrections if required- Interface with Business Analysis and IT teams on an operational level