Integrated at Shared Services Center in Vizela that supports several business of Eureka Group, I'm responsible for the Ecommerce & Digital, of IT/BI Department. Since 2019 accumulating functions in digital transformation, helpping companies of the group to use innovative techniques to solve problems and handle daily operations. And also, as a IT Manager making the administration of Windows Servers and associated services such as AD systems management and supervision of the company's network, infrastructure.Responsible for the key strategy and digital Mkt budget. Plan, implement, manage, monitor and upgrade the organization's websites of Eureka Group. Working together with Marketing establishing strategies for all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns and plan the day-to-day management of website operations. With support e-commerce suppliers, conducting final user testing and quality assurance processes on all website pages and new functionalities to ensure accuracy, browser compatibility and high-quality user experience UX. Working with service providers to make sure have a robust direct-to-consumer operations integrations like support Payment Methods processing and system order management (OMS) and shipping within our ERP.Skills & Experience:▪ Webmaster;▪ Hardware and Software Maintenance;▪ Supervision of the company's network, infrastructure;▪ Administration of the Microsoft 365 platform and Email Services;▪ Active Directory Domain Services – Group Policy, File Encryption, Domain Name Services, Remote Desktop Services;▪ Project Management, leading Digital Transformation and eBusiness Development;▪ Lead, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);▪ Plan, execute, and measure experiments and conversion tests;▪ Collaborate with internal teams to create landing pages and optimize user experience.

Eureka Group | Eureka Shoes – B2C (www.eurekashoes.com) / Asial – B2B (www.asial.pt)Responsible for the key strategy, plan and development of the retail online channels of Eureka Group. Working together with Marketing establishing strategies for all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns and plan the day-to-day management of site operations. Promoting business evolution through technology initiatives and its adoption. With support e-commerce suppliers, conducting final user testing and quality assurance processes on all website pages and new functionalities to ensure accuracy, browser compatibility and high-quality user experience UX. Working with service providers to make sure have a robust direct-to-consumer operations integrations like support Payment Methods processing and system order management (OMS) and shipping within our ERP.Skills & Experience:▪ Project Management, leading Digital Transformation and eBusiness Development;▪ Lead, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);▪ Brainstorm new and creative growth strategies;▪ Plan, execute, and measure experiments and conversion tests;▪ Collaborate with internal teams to create landing pages and optimize user experience;▪ Creation of mockups, wireframes, interactive prototypes with Balsamiq, Adobe XD, and InVision;

In-house SEO Manager. Integrated into the UX&SEO team, main responsible for conceptualising and implementing ideas for content optimization used on Continente.pt websites to increase organic performance and improve overall SEO efforts. Skills & Experience:▪ Make recommendations from SEO competitive analyses – Keyword Research, Architecture Review, Content Optimization and Web Analysis;▪ Managing Conversion Rate Optimization;▪ Gather and report Customer Insights;▪ Managed content adjustments with special focus on Internal Search and landing page optimization;▪ Produce UX/UI and SEO documentation

I started at traineeship for Master’s Finalists, inserted in Sonae talent detection program called "Call For Solutions Universities". Development of skills and learning through the implementation of best SEO techniques in micro-sites of the company - R&D Project - Implementation of SEO Management Plan (Search Engine Optimization), the e-commerce portal of the Continente.pt.

Web Designer, able to define information architecture, choose the technologies to use and layout design from briefings with the clients.Skills & Experience:▪ Definition, development and implementation of content management for different means of dissemination (website, social networks) of the company and customers.▪ Webmaster, responsible for server management, web domains and web analytics tools.▪ Develop and implement digital marketing strategies such as Newsletters, SEO and AdWords campaigns.

Trainee PEJENE 2009- Design multimídia;- Web design.