Rui Fonseca

Rui Fonseca Email and Phone Number

Head of Insights and Intelligence Global Travel and Rizla @ Imperial Brands PLC
Madrid, ES
Rui Fonseca's Location
Madrid, Community of Madrid, Spain, Spain
Rui Fonseca's Contact Details

Rui Fonseca personal email

About Rui Fonseca

In my full career already worked in several positions from Sales to Strategy passing by Finance and Forecasting with the need to contact many other company areas such as Legal, Marketing or IT. This leads me to think that giving insightful analysis is crucial but also support on decision taking, adding possible next steps. On this journey, I’ve been part or lead several cross-functional teams.

Rui Fonseca's Current Company Details
Imperial Brands PLC

Imperial Brands Plc

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Head of Insights and Intelligence Global Travel and Rizla
Madrid, ES
Employees:
8631
Rui Fonseca Work Experience Details
  • Imperial Brands Plc
    Head Of Insights And Intelligence Global Travel And Rizla
    Imperial Brands Plc
    Madrid, Es
  • Imperial Brands Plc
    Head Of Insights & Intelligence Global Travel & Rizla
    Imperial Brands Plc Oct 2022 - Present
    Madrid, Community Of Madrid, Spain
  • Imperial Brands Plc
    Insights & Intelligence Manager Global Duty Free
    Imperial Brands Plc Dec 2018 - Sep 2022
    Madrid Area, Spain
    Reporting to the Supply Chain & Insights Manager, I lead a team with a BI Analyst and a I&I Analyst that are responsible by Business Intelligence and manage the CRM tool.As I&I Manager, I support the business ensuring that the correct data is shared with Duty Free team and seek for commercial insights that enable strategic decision-taking.- Lead monthly KPIs review, presenting main results, reasons and propose possible solutions;- Evaluate opportunities presented by any team… Show more Reporting to the Supply Chain & Insights Manager, I lead a team with a BI Analyst and a I&I Analyst that are responsible by Business Intelligence and manage the CRM tool.As I&I Manager, I support the business ensuring that the correct data is shared with Duty Free team and seek for commercial insights that enable strategic decision-taking.- Lead monthly KPIs review, presenting main results, reasons and propose possible solutions;- Evaluate opportunities presented by any team (build/support business cases);- Lead the search of new data sources, either internally or externally and share main insights to the Duty Free team, supporting the strategy;- Direct contact with other I&I internal teams (domestic markets) to ensure the best analysis of the adult travelling tobacco and NGP consumer.Covid-19 pandemic period is the most challenging I have ever lived in the insights world since search opportunities and data is being crucial for all strategic decision and build a path to recovery. Show less
  • Imperial Tobacco
    Planning & Forecasting Manager Iberia Cluster
    Imperial Tobacco Oct 2015 - Dec 2018
    Lisbon Area, Portugal
    Reporting to Head of Insights & Intelligence and Market Manager Portugal, I was head of forecasting processes, being responsible for managing the complete sales forecasting process, and ensuring accurate, timely maintenance across the Cluster level, select forecasting models and monitor their effectiveness ensuring updates and improvements are made where necessary.- Lead and facilitate all related processes along the cluster;- Lead/participate in the business planning process… Show more Reporting to Head of Insights & Intelligence and Market Manager Portugal, I was head of forecasting processes, being responsible for managing the complete sales forecasting process, and ensuring accurate, timely maintenance across the Cluster level, select forecasting models and monitor their effectiveness ensuring updates and improvements are made where necessary.- Lead and facilitate all related processes along the cluster;- Lead/participate in the business planning process, coordinating market efforts;- Lead a monthly meeting with Cluster Management Team to present current performance and discuss future steps towards meeting set target.Improving forecast accuracy at main market (Spain), above 80%.Leader of a team of 2 senior analysts and 1 young graduate. Show less
  • Imperial Tobacco
    Business Intelligence Manager (Insights & Intelligence Manager) Portugal
    Imperial Tobacco Mar 2012 - Sep 2015
    Lisbon Area, Portugal
    Reporting to Market Manager and being part of market management team, I started the department from the beginning, building historical data, developing management tools (for Trade Spend analysis, launching business cases, pricing analysis, taxation, as examples) and organizing information for decision-taking, being also part of that process.- Projections on total market developments, ITP, manufacturers short-term, mid-term (3-5 years), based on macroeconomic projections, market trends and… Show more Reporting to Market Manager and being part of market management team, I started the department from the beginning, building historical data, developing management tools (for Trade Spend analysis, launching business cases, pricing analysis, taxation, as examples) and organizing information for decision-taking, being also part of that process.- Projections on total market developments, ITP, manufacturers short-term, mid-term (3-5 years), based on macroeconomic projections, market trends and consumer studies;- Coordinate & deliver insights for CORP Plan process.Increasing shares from 12.4% (Mar’12) to 14.5% (Sep’15). Show less
  • Federação Portuguesa De Basquetebol
    Referees Delegate At General Assembly
    Federação Portuguesa De Basquetebol Apr 2017 - Jun 2019
    Lisbon Area, Portugal
  • Associação Nacional De Juízes De Basquetebol
    Vice President
    Associação Nacional De Juízes De Basquetebol Nov 2014 - Jun 2019
    Lisbon Area, Portugal
    As Vice President of the Association I gave a relevant support to the President and lead some meetings with the referees and with the Presidents of the National Basketball Federation and of the Referees Council of the same Federation.Also made the negotiations with the sports equipments companies to buy product to be sold at the Association Store.
  • Associação Nacional De Juízes De Basquetebol
    Board Member
    Associação Nacional De Juízes De Basquetebol Mar 2013 - Nov 2014
    Lisbon Area, Portugal
    Elected as a Board Member of the National Referees Association having the responsibility of the Store, negotiating with sports equipment companies to have the best equipments at the best price to be used by the referees and table officials at all Nationwide Portugal competitions.Also participated in the negotiations and main meetings between the Association and the President of the National Federation and President of the Referees Council with the aim to reach the best outcomes for the… Show more Elected as a Board Member of the National Referees Association having the responsibility of the Store, negotiating with sports equipment companies to have the best equipments at the best price to be used by the referees and table officials at all Nationwide Portugal competitions.Also participated in the negotiations and main meetings between the Association and the President of the National Federation and President of the Referees Council with the aim to reach the best outcomes for the referees and Basketball in general. Show less
  • Reckitt Benckiser
    Sales Finance Manager
    Reckitt Benckiser Apr 2011 - Mar 2012
    Lisbon Area, Portugal
    Reporting to both Head of Finance and Head of Sales, my main goal was to improve main KA P&L analysing main A&P and pricing investments to optimize company performance in the market.
  • Lactogal
    Commercial Controlling Coordinator
    Lactogal Jan 2006 - Mar 2011
    Lisbon Area, Portugal
    Reporting to Head of Sales, main role was to prepare and control targets achievements, forecasting, budget control and support decision-taking by doing Customer Profitability Analysis or leading a project on Sales Routes Optimization (analysis, insights and recommendations to improve profitability).Analysis of average pricing (one of the main KPI’s of the company that was achieved maintaining company profitability) alongside with volume sold to determine bonus targets… Show more Reporting to Head of Sales, main role was to prepare and control targets achievements, forecasting, budget control and support decision-taking by doing Customer Profitability Analysis or leading a project on Sales Routes Optimization (analysis, insights and recommendations to improve profitability).Analysis of average pricing (one of the main KPI’s of the company that was achieved maintaining company profitability) alongside with volume sold to determine bonus targets achievements.Leader of a team of 6 Analysts. Show less
  • Lactogal
    Commercial Supervisor
    Lactogal Sep 2003 - Dec 2005
    Lisbon Area, Portugal
    Reporting to Regional Manager, my main goal was to deliver results within a given area of sales of the traditional market (local grocery shops, small supermarket chains, and institutions), managing main KA and developing business with a team. Grew customer portfolio at 10%+ over the period.Leader of a team of 15 salesmen.

Rui Fonseca Skills

Forecasting Sap Business Intelligence Team Management Sales Fmcg Finance Market Analysis Business Planning Business Strategy Marketing Management Trade Marketing Market Research Strategy Bens De Grande Consumo Management Competitive Analysis Customer Insight Business Analysis Pricing Strategy Marketing Strategy Strategic Planning Sales Management Market Planning Performance Management Change Management Planning Customer Relationship Management Project Planning P&l Management Sales Operations Brand Management Microsoft Office Microsoft Excel Microsoft Powerpoint Team Leadership Negotiation Teamwork People Management Leadership Talent Management Team Building Cross Functional Team Leadership English Salesforce.com Spanish

Rui Fonseca Education Details

Frequently Asked Questions about Rui Fonseca

What company does Rui Fonseca work for?

Rui Fonseca works for Imperial Brands Plc

What is Rui Fonseca's role at the current company?

Rui Fonseca's current role is Head of Insights and Intelligence Global Travel and Rizla.

What is Rui Fonseca's email address?

Rui Fonseca's email address is ru****@****ail.com

What schools did Rui Fonseca attend?

Rui Fonseca attended Universidade Nova De Lisboa, Escola De Gestão Do Porto.

What skills is Rui Fonseca known for?

Rui Fonseca has skills like Forecasting, Sap, Business Intelligence, Team Management, Sales, Fmcg, Finance, Market Analysis, Business Planning, Business Strategy, Marketing Management, Trade Marketing.

Who are Rui Fonseca's colleagues?

Rui Fonseca's colleagues are Michael Arutyunov, Sami Hakim, Khalid Azeroual, Tatiana Subacheva, Annabella Prisco, Марсель Саттаров, Виталий Бочкарев.

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