Rui Lino Filho Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

São Paulo E Região, Brasil

- Desenvolvimento/revisão de planos estratégicos e ações de comunicação externa e interna de marcas PepsiCo, para proteger e promover a reputação positiva de produtos, campanhas e demais ações, envolvendo diversos públicos, entre eles imprensa, influenciadores e funcionários, atendendo aos objetivos gerais do negócio;- Interface com diversas áreas da empresa, como SAC, Insights, Legal, Vendas, R&D e em especial a área de Marketing;- Interface com time regional e global de PR para alinhar linhas de comunicação, mensagens e prioridades;- Gestão das agências de PR, garantindo as entregas e alinhamento de briefing, estratégias e mensagens e alcance de KPIs pré-estabelecidos;- Criação e/ou revisão e aprovação de materiais de comunicação (planos, releases, talking points e outros);- Acompanhamento de questões relacionadas à reputação global da companhia (questões regulatórias, econômicas, sociais e competitivas) e apoio no gerenciamento da reputação da marcas PepsiCo;- Apoio/acompanhamento de entrevistas e eventos com executivos da companhia;- Organização e acompanhamento de eventos e de press trips;- Participação em atividades de contratação, gerenciamento e governança de fornecedores /agências, para garantir qualidade e prazos

São Paulo

- Products and Campaigns Communication with a focus on vehicle portfolio modernization and construction of new campaigns aiming performance with purpose: to achieve sales goals considering environment, sustainability and brand development actions.- Strategy and implementation of the Mustang segment in Brazil, with interface with Trade, sales and Agency.- Responsible for the category strategy in the short and medium term in online and offline environment. Leverage the category in Brazil.- Development of campaigns, events and announcements for internal employees and dealers.- Repositioning of the brand in the market, involving the development of all communication in its most diverse points of contact with the public;- Development of strategies to increase the number of new consultants and re-sellers in the multilevel model;- Planning and development of campaigns and institutional announcements for the consultants network- Development of the new web page and restructuring of social medias- Responsible for the SEO implementation - Search Engine Optimization - for all brand pages- Coordination of national and regional online media plans and budget management / marketing budget, in addition to constant analysis and optimization of campaign performance according to KPIs;- Analysis and monitoring of the market, checking the actions strategies and performance in search of innovation opportunities and sales growth,- Participation in the management of events and roadshows with the objective of expanding the portfolio of consultants and re-sellers;- Interface with the advertising agency and press office.

São Paulo E Região, Brasil

- Responsible for all E-commerce communication, planning and executing ON and OFF Site campaigns;- Measurement of results, KPIs and metrics with web analytics;- Construction and evaluation of briefings, interface with agency for creation, control and planning of projects;- Blog publishing with SEO;- Interaction in Social Media;- Content development and validation;- Validation of the deployments of UX, UI and BI projects (Tags and Parametrization);- Trade Marketing: Planning, campaigns and media to reach the consumer in more than 200 stores of the company. Customer analysis and product positioning;- Responsible for the coverage and Communication of Miss Brazil in the Institutional Site and in Social Networks.

São Paulo E Região, Brasil

- Acting in the Marketing and Communication sector;- Development of publicity and informational texts for advertising pieces and announcements;- Attendance, planning and control of projects with all franchisees in Brazil.

Florianópolis E Região, Brasil

- Creation and feeding of digital content, writing of publicity texts, strategies and elaboration of projects related to advertising campaigns.- Development of technical reports and coverage of sporting events.- Creation of communications, support to the press office and development of content in general.

Florianópolis E Região, Brasil

- Creation, writing and development of communication strategy of the company;- Market research;- Feeding of social networks,- Creation and evaluation of ads and support in the creation of commercial insurance arts.

Specialization In Digital Marketing, Marketing

Bachelor Degree In Advertising And Marketing, Communication And Media Studies

Bachelor Degree In Journalism, Comunicação