Led the Portuguese Hostel Industry Association through the challenges of COVID-19 and its aftermath, advocating for the sector’s interests at national and international levels. Spearheaded negotiations with government bodies, political entities, tourism boards, EU organizations, communication agencies, and key business partners, including OTAs like Booking.com and Hostelworld.

Managed all business operations, ensuring seamless alignment with corporate strategies. Spearheaded market entry initiatives and oversaw the launch of potencial new hostel units in Portugal.Focused on profitability, team development, and operational excellence, serving as the primary liaison between local teams and international headquarters.The main responsibilities include:• Work on the growth plan outlined by the company.• Collaborate actively in the search, analysis and negotiation of new units in the country, always in collaboration with the Expansion team in Madrid.• Collaborate through business experience and in the country with several functions: Real Estate, Business Development, Construction Monitoring, Pre-opening, Opening.• Monitor the country's objectives, including the P&L, sales and marketing of each location, as well as compliance with the established deadlines.• Collaborate with the Madrid offices in the definition of business operational strategies.• Actively participate in all recruitment activities in the country.• Acting as direct manager with all unit managers in the country. Provide guidance and support.• Establish a relationship between the general managers (and other elements) of the different units with the central offices in Madrid, in terms of Marketing, Sales and other relevant areas.• Acts as legal representative in several matters of Cats in the country.• Work as the main strategic driver in all business, sales and partnerships at the country level.• Principal advocate of the Cats brand and experience.• Promotes healthy relationships with other companies and neighbors in the areas of the units.

As the General Manager I was responsible for the overall running of the company and for delivering its Vision and Mission.Orchestrated brand-building initiatives for an association of over 50 European hostels. Directed marketing, digital transformation, and member engagement programs. Cultivated partnerships with industry stakeholders and implemented strategies to enhance brand visibility and business performance. Defined and implemented the business strategy and together with the team runs the company day-to-day business. The position mainly comprises of leading all aspects of branding; marketing and digital strategy; marketing metrics; finances; internal and external communications; public and industry relations and policy; media relations; partnerships, affiliates and sponsorships; and expansion of members.

Provided strategic guidance to startups and established businesses seeking growth. Designed and implemented business plans with a focus on digital transformation, branding, and process optimization. Delivered measurable outcomes through data-driven decision-making and innovative marketing techniques.

Travelled around the World for one year.

Developed and executed sales and business development strategies for the telecommunications sector. Built relationships with key stakeholders and contributed to the company’s long-term strategic vision. Ensured alignment between sales goals and market trends.

TV CABO

Joins the Unilever Group as a trainee in the Lever company. Contributed to the development and promotion of consumer products during a summer internship. Supported market research initiatives and assisted in creating marketing campaigns to enhance product reach.