Rafael R. Email & Phone Number

United States

United States

Sarasota, Fl, Us

Analytics, business analysis, qualitative and quantitative methodologies

Overland Park, Kansas, Us

Competitive landscaping and ecosystem monitoring, quantified competitor strategy and campaign impact, assessment of competitive risk and opportunities, promoting the use of critical thinking and strategy within the organization.● Pioneered and coordinated the design of a predictive model using quantitative and qualitative techniques● Strategic analysis (competitor profiles, Blind spot analysis, disruptions analysis and scenario building, early warnings, SWOT and war games), with weekly, monthly and quarterly deliverable.● Integration of information sources for quantitative and qualitative models and analytics (Competitrack, I-Spot TV, Mintel, KPMG, IDC, Alpha Sense, and corporate assets), primary and secondary research. ● Provided in-depth insights related to situation analysis, potentially disruptive activities within the telecom industry, thus supporting corporate strategy, marketing, sales and other teams with actionable insights reports to C-Level and VP’s contributing to strategy design.● Research, dissect and flag critical events, competitor organization, moves and medium to long term strategies, projects and initiatives, including all public information in conferences, news media, and social networks.● Managed a virtual network to collect information from specific territories. ● Regression analysis of competitor ad impact on churn and gross adds, KPI’s and financial performance analysis.● Subject matter expert in a particular industry segment and Competitive Intelligence methodology.

Initiated strategies and projects to penetrate the US market with higher than expected profits.-Competitive Intelligence, Product design investigation and competitor pricing strategies -Development of commercial contacts with $2M-$5M potential sales. -Formulated factory direct B2B and B2C models and new pricing strategy optimizing the business model of the company, identifying critical business operating flaws leading to redirection.Other Activities have included:Evaluate competitive threats, purchasing and operations. Support teams to develop appropriate strategies; analyze category data and exploit market opportunities to adjust merchandising, pricing, or purchasing tactics.

Built strategy proposals, developing channel search and market entry strategy for Spanish and Central American companies. Performed project management.• Pharmaceutical retail project management (2009-13)• Engineered strategy for companies in 3D printing, Aerospace manufacturing, software and renewable energy.• Coordinated Project Management for US Treasury dept, IFC/World Bank, Energy and Environmental Partnership (Central America) and Central American Integration Secretariat.Other research functions have included:-Monitor competitor information completeness, accuracy, integrity, shifts in pricing tactics and strategies.-Observe Competitive pricing index, highlight pricing opportunities and recommend adjustments in pricing to ensure compliance with corporate pricing initiatives.-Assist Operations, marketing, product development and Purchasing, to optimize competitor and market specific tactics, as well as support with implementation and follow up.-Create in-depth competitor profiles, including current strategies, expansion plans, retail price position, promotions, merchandising, and product gaps. Focus on strengths and weaknesses, impact of competitive incursions, and recommendations for operational response.-Identify competitor trends and innovations. -Maintain deep understanding of technology, food, retail, market news and natural product trends. -Train and provide presentations to retail teams and regional leadership on pricing strategy, value positioning, and competitive advantages.- Experience with surface engineering, coatings, Sealants, Adhesives and resins.

Consolidated Competitive Intelligence process integrating results to policy formulation. ● Strengthened a nationwide quality system and industrial strengthening policies and trade● Pioneered a regulatory framework to support nationwide quality systems ● Provided competitive strategy and coordinated research support vital to the design of industrial policies and trade facilitation framework.● Pioneered a team specialized in trade intelligence providing competitive insights to companies in seven industries: CPG-food and pharma, aqua-agroindustry, software, ICT and manufacturing● Quantitative models and qualitative analytical framework development● Delivered Competitive Intelligence and in-depth research reports for each industry, specific companies, competitor research, regulatory and legal background, technologies, markets, and trends.● Legal research related to technical barriers to trade, competitive threats and risks. Provided support to establish a research and reporting methodology to manage competitive threats and risks including public and private sources of information to gather insights related to trade, industry and competitors.● Use of Hoovers, Factiva, Lexis Nexis and other databases to extract insights.● Provided support to legal and policy related projects.● Initiated and managed a Competitive Intelligence unit specialized in Strategic Analytics, Market Research, Industry Analysis and Competitive Risks, supporting high level decision makers and related organizations● Spearheaded projects related to economic development including: A National Export Promotion Agency, Matching Grant Fund, National Quality System, Antitrust Agency, Innovation and Technology Initiatives and National Animation Award, strengthening the local culture and exports

• Executed introduction of immune system therapy to a new market. • Facilitated 50% cost reduction through the development of new partnerships, strategic market research and effective product branding and promotion. Participated in clinical research activities.

-Product research and development, costing analysis and Operations management-Improved production output by 200% through optimizing its manufacturing process and plant management.

• Stimulated 80% reduction in manufacturing cycle time and 30% reduction in waste, optimizing MIS design, KPI establishment and monitoring through quality assurance, market research, analytics and Kaizen. Experience and Tools: Inventory management, costing, ROI, productivity, manufacturing management, shop floor control techniques, ABC costing, time and motion studies, HR, plant management, KPI's, Juran improvement tools, box plots, control charts, paretto, fishbone diagrams, SOP's design and documentation, white rooms, Good Manufacturing practices (food and pharma), ACAD, layout design, experiments, MRP/ERP principles. VISIO, MS Excel, MS word, MS powerpoint. Vendor Management.

• Successful implementation of Product development, material requirement planning, scheduling and performance evaluation for leather with SATTRA House (London, UK).• Projects Managed: Leather management, Labeling automation, ergonomics, budgeting application.

Bs, Industrial Engineering

Master Of Business Administration (M.B.A.), Business Administration And Management

Professional Certification - Master Cip-Ii, Competitive Intelligence And Strategy

Industrial Policy And Economic Development

Industrial Policy And Economic Development

High School