M6 Stage 1

Project / Clients: PUB, Singapore's National Water Agency• Planning, development and implementation of communication/ PR strategies to create a favourable view of the project and client among stakeholders• Develop an integrated engagement and communications program which included creating videos, presentation materials, newsletters, brochures, circulars• Liaise and build relationships with clients and stakeholders including local communities, government bodies, construction teams, subcontractors and in-house teams to facilitate the smooth delivery of project milestones• Provide strategic advice on the effective management of emerging stakeholder issues and concerns and working on behalf of stakeholders to resolve significant problems• Work closely with all contractors and take proactive measures in mitigating all complaints arising from construction activities• Manage feedbacks and complaints from the public tactfully whether face-to-face, phone calls, emails or Whatsapp.• Ensure feedback is resolved in a prompt and efficient manner• Monitor and record weekly public feedback report and engagement• Coordinate logistic requirement to facilitate events and forums that meet business objectives and needs.• Provide clerical & administration support to project team such as document control, taking meeting minutes, office maintenance, staff petty cash and attendance checking on the time management system

Project / Clients: PUB, Singapore's National Water Agency, Land Transport Authority* Develop and implement Public Relation Program for the projects* Enhance company’s reputation through constant stakeholder engagements, analysing feedback and taking proactive measures to mitigate feedback and complaints from the public* Resolve feedback and complaints from external stakeholders* Generate reports on feedback/complaints received* Preparation of circulars, brochures, company newsletters and updating of company website* Manage media, aerial photography and progress video shoots* Monitoring and mitigating potential issues on press, media and social media* Planning, coordination and execution of various functions and corporate events such as safety, green and gracious promotional campaigns that foster internal teambuilding and community relations* Provide clerical & administration support to project team such as document control, staff training, worker attendance and staff petty cash

To conceptualise and implement 360 integrated marketing strategies, campaigns and communication contributing to the overall growth of the brand. • Write and edit marketing copy for social media postings, e-newsletters, search engine advertisements, press releases, media kita and editorial submissions,• Design and create marketing/sales visuals including print advertisements, in-store collaterals, event posters, online banners, e-newsletters, brochures, promotional materials and event invites• Take high-res product photographs, perform photo editing and maintain image library• Boost web traffic, inquiries and customer database through Search Engine Marketing• Drive awareness and customer engagement through Social Media Optimization• Monitor web traffic via Google Analytics• Perform website maintenance by keeping content up-to-date, upload new products, events and media coverage• Maintain customer database and media lists• Manage all media enquiries, maintain relationship with media representatives and journalists• Liaise with marketing support partners, including media, PR agencies, printers, suppliers, etc• Maintain existing / seek new potential collaborations with banks, hotels and associations• Designed and coordinate special onsite events and incentive programs to promote brand awareness and increase sales. • Organise and coordinate logistic requirements of events, workshops, and annual major shows• Assist as needed with general sales, customer service & admin

Developed the MobiLearn Asia 2012 conference and trainings to encourage use of mobile learning and education technologies in Asia Pacific• Build database, conduct telemarketing and send-out emails to source and recruit conference attendees, sponsors and potential speakers• Manage conference enquiries and registrations.• Assist in coordinating set-up of conference and workshops, logistic, venue and guest requirements

• Contribute in overall increase of partners, as well as acquisition of new jobseekers and new employers database• Sealed and/or maintained strategic partnerships with corporations, government agencies, industrial and professional organizations, and universities in the country.• Planning and implementation of job fairs, career conferences and university road shows• Assess requests for partnerships and sponsorships and present recommendations to management• Conduct post-event evaluation and budget report to analyze effectiveness and cost-efficiency • Acted as a resource speaker and delivered engaging presentations in university career seminars• Development and execution of marketing communication programs to promote awareness of the Overseas and Campus segment through digital marketing campaigns (eDMs, online banner exchange, SEM, SEO) and television interviews.• Constant evaluation of newsletter effectiveness and website User Interface - track click-throughs, page views and open rates, effective email and banner communication

• Promote awareness for the company through design and creation of newsletters, industry reports, email blasts and website updates• Worked closely with senior managers of multi-national clients to identify key issues, analyse business needs and translate them into application and operational requirements.• Designed and implemented tools to increase sales force efficiency and increase revenue growth• Developed a market entry strategy analysis for a leading hotel and hospitality organization expansion activities across China• Updated SOPs for a hotel chain’s Sales and MICE team• Event management and collaboration with Charlton Media and Singapore Business Review on the Asian Hotel and Hospitality Summit

• Conducted business development and lead generation through cold-calling and phone interviews.• Increased team's overall productivity in terms of calls made, contacts touched, and brought in a number of qualified leads to ensure client satisfaction is being met• Prepared internal reports to management on analysis, provide suggestions and / or plans to enhance client database quality

• Led the marketing events and promotions related to new store openings and re-launching stores and improvement of sales performance for distressed stores.• Ensure smooth design and production of Marketing Collaterals such as posters and brochures for various supermarket events such as: Product Launch, Brand Activation, Raffle, etc.• Oversees the project by coordinating with retail operations to ensure smooth implementation of promotions.• Prepare and provide status reports to the management on contribution of marketing program to sales overall sales performance for planning ad analysis purposes• Facilitates approval of promo sampling and brand activation leasing permits of suppliers• Other administrative duties to support the Marketing team.