Ru Jurow Email & Phone Number

Bethpage, Ny

As a Digital Content Creator at PSEG Long Island, I focus on crafting a wide range of digital content to educate and inform our customer base, as well as internal and external stakeholders. My role encompasses the creation of social media imagery and copy, website content, photography, and video graphics.I am a creative thinker passionate about developing best-in-class digital content for PSEG Long Island’s channels, including websites, social media, and digital screens. My expertise includes digital graphic design best practices and trends, leveraging graphics to engage and build audiences on digital platforms. My role as a Digital Content Creator at PSEG Long Island allows me to combine my passion for visual storytelling with my technical skills to create impactful digital content that supports our brand and business goals.

Partner with clients to design and execute marketing strategies that meet client objectives. Develop, design, and manage print and online marketing campaigns to drive brand awareness. /Developed identity and branding system for start-up technology companies. / Created custom web banner graphics for implementation in online advertising campaigns./ Art direct photo and video shoots./ Social media campaign development./ Provided on-site software training.CLIENTSNelson DeMille, Congressman Steve Israel, The Bay Terrace, Cord Meyer Development, Farrel Fritz, Operation Democracy, Long Island Yacht Club

Farmingdale, New York

Results-driven Associate Creative Director with a proven track record of leading cross-functional teams to deliver successful integrated marketing campaigns. Proven ability to innovate across multiple channels to increase brand awareness and customer engagement. A skilled manager with a track record of mentoring and developing team members through a culture of collaboration and creativity.15+ years of progressive marketing leadership driving integrated campaigns, and strategic brand initiatives for higher-education institutions./ Deep expertise in digital marketing, brand strategy, content development, SEM/SEO, email marketing, and social media marketing./ Led cross-functional teams and agencies to execute innovative campaigns that engage audiences, earning 15+ industry awards./ Passionate about communicating an organization’s mission and story through compelling multimedia content and visual branding./ Strengths in consensus-building, team leadership, budget management, analytics, project management, and presenting to leadership./ Advanced creative direction to ensure visual consistency across communication media for all programs, resources, events, and offices, resulting in a 20% boost in brand recognition./ Worked closely with marketing partners on campaign graphics and content to educate, inform, and inspire through effective visual storytelling, resulting in a 25% increase in user engagement.

Farmingdale, New York

As a member of the Marketing & Communications team, I lead an award-winning web team of project managers, web developers, photographers, videographers, and designers, in the redesign of the college website integrating the latest SEO, security, and accessibility, and continue to lead the campus in online strategy and integration of the latest advancements./ Served as design and project lead of the college’s award-winning magazine, FSCNow. Developed story lists, and coordinate and managed writers, photographers, videographers, and production vendors. Art directed photo shoots, video production, and integration of the supporting microsite./ Led an award-winning web team of project managers, web developers, photographers, videographers, and designers in the redesign of the college website, integrating the latest SEO, cybersecurity, and accessibility./ Innovated and advanced the creative direction for Farmingdale State College to ensure visual presence is clear, compelling, and consistent across all channels and throughout a wide range of communication media of all programs, resources, events, and offices. / Worked closely with marketing and communication partners on campaign graphics and content that educate, inform, and inspire through establishing creative direction, visual storytelling, typography, layout, and design./ Developed and implemented social media graphic campaign brand standards and templates to create brand consistency on the post and account level. / Art directed and provided creative support for campus photo shoots and video production.COMMITTEESPublic Art Task Force, Tobacco Policy Committee, Accepted Student Day Committee, Commencement Committee, Student Achievement Award for Excellence CommitteeBOARDState University of New York Graphic and Multimedia Design Advisory Board

Farmingdale, Ny

/ Created a variety of marketing materials, including webpages, email graphics, icon system development, acceptance packages, orientation promotional items, financial aid brochures, recruitment posters, newspaper advertisements, magazine designs, and annual reports./ Designed and created the inaugural college magazine and its associated microsite offering additional video and photographic content./ Developed website and social media graphics promoting the college and student events./ Managed and designed the production of the President’s Annual Report./ Redesigned the college’s ads, creating a contemporary feel that increased engagement./ Designed PowerPoint templates for campus-wide presentations./ Developed and implemented of new branding for Study Abroad program.

Farmingdale, Ny

Created educational and engaging presentations weekly as a classroom instruction tool. Guided students in solving communication problems with creative conceptual solutions using type, color, photography and other media. Hosted extra curricular presentations on marketing, self-promotion and the business of design. CLASSES: GRAPHIC DESIGN II, DESIGN PRODUCTION II, 4D DESIGN, DIGITAL MEDIA& METHODS, TYPOGRAPHY I

Melville, Ny

Managed and created branding and collateral graphics for B2B and B2C campaigns. Created annual marketing presentation materials including themed email invitations, web banners, ads, and GotoMeeting presentation graphics. Collaborated on social media marketing strategies and oversaw creation and implementation of graphic support materials. Managed freelance designers and production schedules./ Created online Marketing Center for clients to purchase templated marketing support materials./ Presented new marketing pieces to sales force./ Research and quote projects with local and online vendors.

Albany, Ny

Innovated, planned, and implemented curriculum for 100-400 level graphic design courses. Improved instructional methods, selected texts, and created training materials./ Instructed students in the exploration of various creative materials and techniques as well as the preparation of their work for production./ Continued to guide students in solving communication problems with creative conceptual solutions using type, color, photography, and other media./ Developed adjunct professor office and communication processes.GRAPHIC DESIGN I, GRAPHIC DESIGN II, PRODUCTION METHODS, TYPE & DESIGN I, TYPE & DESIGN II, DIGITAL IMAGING I

Schenectady, Ny

Developed graphic design division servicing internal and external clientele in a variety of print and web communications. Created presentation materials for architectural, urban planning, and interior design proposals/ Designed and created 140-page comprehensive self-promotional website./ Coordinated production with printers, electronic service bureaus, and Internet service providers./ Interacted directly with clients, interpreting their needs and providing effective communication solutions./ Administrative responsibilities to create and implement a standardized operating procedure for the interaction of all other divisions and clientele with the Graphic Design Department.WEBSITE DESIGN, PROPOSALS, MEDIA KITS, LOGO DESIGN, ADVERTISEMENTS, BROCHURES, PRESENTATION BOARDS, SIGNAGE, INVITATIONS, TEARSHEETS

Albany, Ny

Responsible for all graphic design projects within the company. Balanced large-scale design projects on a daily basis. Developed and performed on-site digital photography services. Managed purchasing of materials and licensing of printing services./ Designed and distributed weekly publications for several chain stores./ Managed comprehensive asset bank of digital product photography; / Responsible for direct customer contact and relations./ Administrative duties performed.MONTHLY SALES MAGAZINE, SPECIALTY IN-STORE FLYERS, LOGO DESIGN, POWERPOINT PRESENTATIONS, MONTHLY NEWSLETTERS, COMPREHENSIVE PRESENTATION THEMES, SHIRTS, POSTERS, BOOK COVERS, INVITATIONS

Westbury, Ny

Developed internal Graphic Design Department. Constructed and maintained corporate website. Implemented and maintained company-wide Internet services./ Supervised photoshoots./ Attended on-site press checks./ Managed purchasing of materials and printing services.PRODUCT DESCRIPTION SHEETS, PRESENTATION FOLDERS, DIRECT MAIL PIECES, CATALOGS, POSTERS, WEB DESIGN, PROPOSALS

Created software icons and packaging for proprietary products. Produced engaging and information sell sheets. Prepared artwork for production.

Masters Of Fine Arts, Graphic Design

Masters In Communication Arts, Computer Graphics

G.P.A. 4.0 Graduated with Honors

Bachelors Of Fine Arts, Graphic Design

Semester Abroad: Lorenzo Di Medici School of Art Florence, Italy