I started my writing journey at the age of eight with a forcibly rhyming poem that was a rip-off of "Mary Had A Little Lamb," and I haven't stopped since. It was during my engineering that I freelanced in the world of content and digital marketing, working with various clients across the globe. Fascinated by this experience, I joined MICA to pursue advertising & brand management, during which I interned at NIVEA. I was actively involved in committees, serving in the student council and leading digital initiatives and campus outreach for the music committee.As a strategy consultant, I worked on high-impact projects with mid-market enterprises, focusing on building long-term brand and marketing solutions while working closely with the client leadership. I also took on the role of a project manager responsible for end-to-end project planning and resource management.Rivigo aligned with my passion and purpose, where I worked directly with the founder on strategic marketing initiatives focused on brand building and stakeholder-led communication. What made my work special was the strong mission to make logistics human at the intersection of data, tech, operations, and culture. Transforming one of the largest unorganized industries of goods mobility in India was an experience that was both crazy and fulfilling.I led brand transition efforts to build Rivigo by Mahindra Logistics as the most reliable express logistics provider. As a part of the central marketing team, I led marketing for the express business while also leading digital initiatives for Mahindra Logistics and its subsidiaries. The experience of growing a brand with a strong legacy has equipped me with a keen understanding of implementing marketing initiatives at scale.Throughout my journey, I have always sought work that fuels my creativity while making a meaningful impact in communities. When I'm not planning my life on Trello, I dabble in poetry and work on being a good cat parent.