•Created and organised content for Manish Malhotra brand and sub-brands•Revised existing brand content and implemented changes based on digital marketing best practices•Increased social media presence through organic and paid marketing across multiple channels•Leveraged insights to reform existing social media strategies

•Composed articles for 'KRUNCH TODAY', one of the leading health and lifestyle magazines in India, under Marex media Pvt. Ltd•It was a great opportunity to explore and pen articles concerning health, scientific nutrition, sports and body building•Covered live events and interacted with some of the most talented and experienced personalities of the fitness industry•Also, complemented research and social media marketing strategies along with the Managing director and CEO•Proofread and provided creative inputs in the layout of the magazine•Had over 20 articles published in a span of 3 months

•Sakal media is the largest independently owned media business in Maharashtra• Student Ambassador of 'The Young Inspirator's Network' under Chief Inspirator, actor Aamir Khan, as a part of an extremely motivated youth community within India, to create awareness and run social service programs within the rural areas of Maharashtra•It was a highly enriching experience to be trained under organisational consultant and management change leader Dr. Amir Kfir, in leadership and team management skills•Also, got an incredible opportunity to conceptualise marketing techniques and awareness programs on key issues like water scarcity, problems faced by farmers in the country, use of eco-friendly and renewable sources of energy and women empowerment

• DDB Mudra is a part of the DDB worldwide communications group and India's largest integrated marketing communications network•Interned as a part of Marketing operations for 'Black Dot', a social awareness program initiated to encourage the youth to exercise their right to vote with a view to create political awareness and youth empowerment•Conducted primary research and interviews•Worked in conjunction with the creative teams to design banners and slogans for the drive•Participated in an extensive social media and on ground awareness program for the cause

•Conducted brand research and competitor analysis for Clean and Clear by Johnson and Johnson•Co-created marketing strategies to cater to an international audience•Study and review of target audience and assisted in repositioning of brand•Product testing and brand reinforcement through the use of social media platforms