• Revamped the fashion channel in terms of modules, designs & layout.• CPs planned on LV 4 to make the user experience more relatable.• New CP frame work was introduced having a total of 16 Fashion campaigns per week.• Introduced additional entry points for the fashion channel on the homepage which resulted in an increased channel traffic of 34% & an increased CTR from 0.7% to 2.3%.• Close coordination with multiple teams like; commercial, CRM, Live Commerce, Design, On-site & Marketing for the smooth execution of the campaigns. • Filling in daily performance tracker for all the campaigns along with the insights & learnings and then optimizing the campaign pages in order to get more engagement and better performance.• Actively strategized and planned the Fashion category pages during A+ and Mega campaigns like; Independence Day sale, Daraz Shopping Expo, Wow Women’s Week, Budget Bazaar and Daraz Fashion Week.• Daraz Fashion week was highly appreciated by the management on regional level in terms of user experience, designs and use of Modules.• Created campaigns and campaign pages along with creating customized data pools for each campaign as per the campaign/theme requirement.• Analyzing multiple dashboards on DoD basis, in order to keep a track on the campaign performance and making necessary optimizations.

• Responsible for managing the sales and marketing of the gynecology and cardio metabolic portfolio.• Strategized and planned MoM HCP marketing activities and promotional material in order to achieve our monthly sales target.• Worked on yearly brand plans for both the portfolios• Frequent field visits were conducted with the sales team to meet the KOL’s and get their feedback on the product and marketing, and then optimizing the plans.• Conducted Webinars and Seminars having 100+ HCPs on different topics.• Conducted team engagement activities to keep them involved and motivated.• Worked on the digital posts for the awareness and engagement of the general public.

• Led management of Morinaga Pakistan's Infant Formula and Growing-up Formula category, valued at USD 70.6 Million, maintaining market leadership with 55% share in the imported category. • Successfully launched locally manufactured products BFGROW 3 and BF Chil School in soft packs, collaborating with the Japan team• Developed and executed comprehensive marketing strategies and 360-degree plans for stage 3 and 4 brands, leveraging consumer insights and market research from Brand Health Tracker Study, Consumer Panel and Usage & Attitude research. • Successfully launched an insight-driven TVC campaign for BFGROW 3 in January 2020, employing a competitive advertising theme to drive engagement.• Strategically repositioned Morinaga BF Chil School from a traditional Growing-up Formula to a specialized picky eaters formula.• Achieved remarkable results from the 2020 campaign, with a significant total sales growth of 36% within six months. • Rolled out a comprehensive digital campaign across multiple platforms, including YouTube, Facebook, Instagram, Website, and Google Display Network (GDNs), achieving impressive results: 150Mn+ Ad impressions, 6.5Mn+ TVC video views, 4Mn+ reach on YouTube and Facebook, 51k+ Facebook engagements, 125k+ Ad clicks.• Implemented an extensive Digital PR plan, generating mass-level awareness across various social media platforms, leveraging: 100+ contributors (30+ mom bloggers, mom pages, groups, marketing, and content platforms) 600k+ posts, 800k+ engagements, 4Mn+ reach,12Mn+ impressions.• Collaborated with Brand Activation Manager in planning the “Sales Promoter Girls” activity in 70 stores nationwide. • Lead the launch of the "Morinaga Nutrition Helpline", a pioneering initiative that addressed a significant market gap.• Planned 344 digital screens in malls, supermarkets & airports nationwide, reaching 6Mn+ people. • Planned trade visibility elements for its drive in 900 stores nationwide.

• Hosting live morning drive time show, along with managing time for the commercials, time checks and songs.• Voice overs for different campaigns and brands.• Interacting with the audience through calls and messages.• Sharing news and information with the listeners to keep them updated.• Updating listeners with the latest music and movies.• Discussion on general topics to motivate and inspire them and to provide them with the solution to their problems.• Sharing of facts about different things to keep the audience entertained.

• Handling ATL and Digital Marketing for the Unilever portfolio, including food, House Hold and Personal Care brands; Knorr, Lifebuoy, Clear Shampoo, Walls (In-home, Cornetto, Magnum, Paddle Pop), Sunlight, Vim.• Handling non-Unilever brands as well like ICI Pakistan, NutriCo (Morinaga Portfolio).• Directing all the marketing associated activities of all the brands that comprise of determining & assessing marketing agendas, interacting and communicating with brand managers to assure that marketing projects are lined up with the business objectives.• Synchronizing with the in-house teams on strategy & planning, creative & digital regarding the development of the marketing plan that covers all the modes of communication.• Line up the external as well as internal teams for required projects to create finest results within communicated timelines. • Actively engaging with creative, strategy and media teams to design new business via pitch processes. • Checking pre & post-results for Digital platforms to assess & evaluate for future projects.• Managing vendors which include directors, animation house, production houses, recording studio and requisition agency for the needful.• Handling the financial matters for all the brands from initiating the job order till the closing.

• Responsible for managing and supervising all marketing operations, campaigns and communication for brands like NutriCo Pakistan and some of the Unilever brands; Surf excel, Lifebuoy, Sunlight, and Vim.• Working closely with the internal creative, strategy, and media teams to help in emerging ideas and designing advertising campaign communication through real insights.• Handling projects from initial meetings till post project execution. • Leading work in progress meetings (WIP) regularly with clients for project status.

• Managing K-Electric and Skin care accounts.• Worked on several projects including: Branding, newsletter, annual report, campaign branding and corporate booklet.• Meeting clients to discuss their advertising needs and goals.• Presenting campaign ideas and costing to clients.• Briefing the creative team who will produce the adverts and.• Negotiating with clients, solving any problems and making sure deadlines are met.• Checking and reporting on the campaign's progress.• Keeping in contact with the client at all stages of the campaign.• Managing the account's budget and invoicing the client.

•Handled established account of K-Electric corporate communications to familiarize myself with clients and to understand client's goals.•Cross-trained in different departments to gain perspective on the overall operation and jobs of the client.•Worked on short and strict deadlines and successfully completed all the tasks assigned.•Reporting the business director about my daily activities, updating weekly status report and working on contact reports.•Attended several meetings with K-Electric clients and worked on multiple jobs of K-Electric.

•Experienced positive, supportive learning environment in which I participate in work that was directly correlated to my academic major.•Worked closely with the seniors and the employees of the agency, attended internal meetings that helped me in learning the professional work.•Market research on Banaspati ghee and on Nurpur’s new packaging.•Assisted business director in several jobs of K Electric that helped me understand the work flow.•Attended focus groups.