Continuing my responsibilities in ensuring brand consistency on all platforms, including ownership of the Brandix website. In my new role, my first in a managerial level, I have been given renewed focus to drive internal communication for the company, particularly focusing on refining the presentation and effectiveness of internal campaigns for executives. Having maintained strong working relationships with my team and cross-functional colleagues over the years, and on the job experience, has been instrumental in enabling seamless and efficient execution of tasks.

In this role, I continued the development of impactful branding for events and corporate advertising, ensuring brand consistency, coordinating internal campaigns aimed at executives, multiple photoshoots for internal communications, and maintaining and updating the company's corporate presentation. Additionally, I proactively sought to enhance and optimize the functionality of the Brandix website, eventually taking ownership of the platform. I also introduced editable communication templates for internal use, enabling further adherence to standardized formats and guidelines. I supported the communication alignment with the team in India as well.I played a more advanced role in the company's communication focus on sustainability, particularly through supporting the development of the latest Brandix Sustainability Report and internal CSR efforts under the theme "Inspiring Beyond." My involvement extended to collaborating on the Nielsen survey initiative, which contributed to an improved LMD ranking for the company. My responsibilities also included more collaboration with external agencies including Q&E, GabrialsDesign, Nelli CC, and Ogily for various promotional and creative needs. I was also entrusted with introducing communication guidelines to new recruits during their inductions (both at the local and group levels), as well as overseeing a brief internship on Visual Design for a budding UI/UX designer from india, maintaining the 3Ws of the Communications function, and managing the Brandix Information general inquiry email daily.A highlight of my contributions was successfully completing a makeover of the Brandix website in alignment with the 50th-year celebration of the company and rolling out the internal DNA Survey, revealing an impressive 96% awareness rate for the previously conducted RITE Values Communication campaign targeting executives.

I played an important role in strengthening and evolving the Brandix brand both externally and internally. Externally, I developed impactful branding for events, contributed to corporate advertising, and assisted in revamping the Corporate Website, while internally, I ensured brand consistency, helped execute internal campaigns for executives, and supported with the One Brandix values campaign. Additionally, I coordinated multiple photoshoots for internal communication purposes, enhancing company visual messaging. I bolstered internal communication through Intranet updates, conducted strategic surveys for enhancements, and helped launch a revamped intranet. I also assisted in the development and maintenance of the Corporate AV and presentations and ensured the organized archival of communication assets in the Cloud.

I was involved in coordinating with clients to create the necessary creative visuals for marketing purposes. Creative work involved designing Company Profiles, Logos, Flyers, Paper/Magazine adverts, Restaurant Menus, Business Cards, Banners and e-marketing material.

I was involved in producing and editing videos, retouching and editing pictures and assisting with the various stages of pre-production. Work also involved handling of lighting, audio and filming / photography as well as archiving.

I was involved in making payments from selected subsidiaries to their respective clients through oracle e-business suite and digitizing and uploading all payment vouchers onto the system.