In my role at DSP, I've been instrumental in forging our strategic planning and digital marketing capabilities. This has included the leadership and development of our strategic planners, continually enhancing their knowledge and skills in digital marketing. I've spearheaded our digital marketing management team from the ground up, which is now proficient in handling over 20 active brands.My guidance also played a crucial part in leading our digital creative team to win DSP's inaugural digital creative awards, a significant milestone that showcases our growing expertise. Simultaneously, I've provided consultation to the account team, steering the expansion of our digital businesses. Through these efforts, I've contributed to the comprehensive growth of DSP, all the while maintaining a focus on team development and strategic innovation.

I led new business pitches for two multinational agency networks, established operations for a boutique creative agency while securing their first key account, and advised an OTT startup on brand development.

Directed end-to-end agency operations with a focus on maximizing efficiency and effectiveness. Successfully orchestrated organizational restructures to align with strategic objectives, streamlining processes and enhancing agility. Personally led the charge in new business development, leveraging strategic insights to identify opportunities.

Steered a transformation of the agency into a digitally agile company, optimizing operations and recalibrating the business model for resilience and growth. Orchestrated a strategic overhaul involving business analysis, restructuring, and reorganization, setting a new course for success. Pioneered talent development initiatives that not only slashed employee turnover but also enriched our human capital. On the business front, secured and nurtured strategic partnerships, safeguarding key accounts to bolster our market position. The culmination? Achieving a business turnaround within a single fiscal year, and elevating the agency to an award-winning status.

Growmint is a fast growing digital agency member of Growinc. Group Indonesia, a 100% local independent group of marketing communication agencies.Lead the department, constantly improve the quality of strategic planning solution, orchestrate all strategic planning & analytical activity for all accounts

As an inaugural member of the strategic planning division at Dentsu Strat, a subsidiary of Dentsu Aegis Network Ltd., I earned the mandate to architect and helm a new strategic planning team from the ground up. My contributions have been instrumental in elevating the agency's approach to strategic thinking and brand strategy, a transformation felt across multiple divisions and functions.In subsequent years, my role evolved to include oversight of the agency's digital arm. Tasked with leading a nimble team of three, we've punched above our weight to drive significant digital initiatives and deliver high-impact results.

Established, led, and groomed a team consisted of brand strategists & designers hired dedicatedly to orchestrate a brand rejuvenation project of one of the biggest brand names in construction industry. Started to grow the passion for talent development.

Developed varying levels of marketing strategy, including brand strategy and PR strategy. Sharpened and exposed to various industries and businesses, by working for various local and multinational agencies. Developed strategies for following industries (to name a few) such as telco, banking & financial institutions, beverage, and FMCG

Established first professional experience in the world of branding. Assisted a Senior Brand Consultant in performing consumer researches, product concept development and testing, brand naming, brand strategy development, and brand rejuvenation

Worked closely with the strategic planner in exploring consumer insights for the agency’s dedicated new business pitch team. The first step into the world of strategic planning.