Rossana Ulloa Email & Phone Number

Irving, Texas, United States

Clients: Wegmans, Pfizer

Irving, Texas, United States

Dallas, Texas, United States

Clients: Wegmans, Pfizer, Center for Internet Security - CIS, Fannie Mae, FedEx, Disney, Sazerac, The North Face, Celanese, ZenKey, Sparklight, Clarus, BNSF, TruGreen, Terminix.• Leveraged user-centered design methodologies to generate insight-driven ideas that enhanced the consumer experience and strengthened brand engagement.• Created visually appealing and function-heavy design systems with usability and accessibility as guiding principles.• Stayed up-to-date on industry trends to craft innovative design solutions that exceeded consumer expectations and achieved business objectives.• Collaborated with cross-functional teams, including project managers, UX designers, content strategists, writers, developers, and others, to translate technical and user requirements into genuine design solutions.

Portland, Oregon Area

• Conceptualized an AI and IoT-powered interactive experience to enhance Adidas' runner engagement through personalized footwear purchases.• Utilized the Design Thinking framework for the creation of user-centered product solutions, including consumer research, ideation, prototyping, testing, and iteration.• Collaborated with footwear and apparel designers, engineers, sports scientists, project managers, and others to translate technical and user requirements into innovative design solutions.

Berlin, Germany

(Formerly known as Chimney Group)Clients: National Geographic, Henkel, Dr. Oetker, Dufry, Helpling, Me Convention by Mercedes-Benz, BKS Butchery.• Conceptualized and developed TV commercial storyboards and branded materials for advertising campaigns, delivering compelling narratives that resonated with target audiences.• Designed and produced client presentations and request-for-proposal (RFP) materials to showcase the agency's capabilities and win new businesses.• Collaborated with art directors, writers, designers, and the studio team to create outstanding executions that exceeded client expectations.

Medellin, Colombia

• Conducted in-depth analysis of retailers’ POS data and secondary sources, such as Nielsen and DunnHumby, to identify growth opportunities for brands, categories, and channels.• Collaborated with cross-functional teams to co-create store campaign strategies, including POP materials, activations, and scripts.• Optimized retailers’ product portfolios to generate faster rotation and increased revenue.• Leveraged shoppers’ psychology principles and customer data to enhance product placement and drive sales.

Cali, Colombia

• Assisted on the end-to-end project execution for Palmolive's product launches, shopper programs, and product developments.• Conducted data analysis of the personal care category and consumer behavior to identify growth opportunities.• Developed commercial, results, and budget review presentations.

Portfolio, Art Direction

Master’S Degree, Global Strategic Communication - Creative Track

Bachelor'S Degree, Industrial And Product Design

Exchange Semester, Industrial And Product Design