Rossana Ulloa Email & Phone Number

Irving, Texas, United States

Clients: Wegmans, Pfizer

Irving, Texas, United States

Dallas, Texas, United States

• Clients: Wegmans, Pfizer, Center for Internet Security - CIS, Fannie Mae, FedEx, Disney, Sazerac, The North Face, Celanese, ZenKey, Sparklight, Clarus, BNSF, TruGreen, Terminix.
• Leveraged user-centered design methodologies to generate insight-driven ideas that enhanced the consumer experience and strengthened brand engagement.
• Created visually appealing and function-heavy design systems with usability and accessibility as guiding principles.
• Stayed up-to-date on industry trends to craft innovative design solutions that exceeded consumer expectations and achieved business objectives.
• Collaborated with cross-functional teams, including project managers, UX designers, content strategists, writers, developers, and others, to translate technical and user requirements into genuine design solutions.

Portland, Oregon Area

• Conceptualized an AI and IoT-powered interactive experience to enhance Adidas' runner engagement through personalized footwear purchases.
• Utilized the Design Thinking framework for the creation of user-centered product solutions, including consumer research, ideation, prototyping, testing, and iteration.
• Collaborated with footwear and apparel designers, engineers, sports scientists, project managers, and others to translate technical and user requirements into innovative design solutions.

Berlin, Germany

• (Formerly known as Chimney Group)Clients: National Geographic, Henkel, Dr. Oetker, Dufry, Helpling, Me Convention by Mercedes-Benz, BKS Butchery.
• Conceptualized and developed TV commercial storyboards and branded materials for advertising campaigns, delivering compelling narratives that resonated with target audiences.
• Designed and produced client presentations and request-for-proposal (RFP) materials to showcase the agency's capabilities and win new businesses.
• Collaborated with art directors, writers, designers, and the studio team to create outstanding executions that exceeded client expectations.

Medellin, Colombia

• Conducted in-depth analysis of retailers’ POS data and secondary sources, such as Nielsen and DunnHumby, to identify growth opportunities for brands, categories, and channels.
• Collaborated with cross-functional teams to co-create store campaign strategies, including POP materials, activations, and scripts.
• Optimized retailers’ product portfolios to generate faster rotation and increased revenue.
• Leveraged shoppers’ psychology principles and customer data to enhance product placement and drive sales.

Cali, Colombia

• Assisted on the end-to-end project execution for Palmolive's product launches, shopper programs, and product developments.
• Conducted data analysis of the personal care category and consumer behavior to identify growth opportunities.
• Developed commercial, results, and budget review presentations.

Portfolio, Art Direction

Master’S Degree, Global Strategic Communication - Creative Track

Bachelor'S Degree, Industrial And Product Design

Exchange Semester, Industrial And Product Design