Championing Eschalot and guiding it to better understand the stakeholders of the clients and provide strategic insights and solutions through quantitative and qualitative analyses; using offline/conventional as well as digital/online platforms. Continuously striving to provide services that are highly competitive, with faster turnaround times.

Headed Brandzmap, the digital research platform, aiming at leveraging the insights on real-time data sets and helping brands to go beyond measuring clicks. Was responsible in designing and implementing business strategies, plans and procedure; and overseeing the day-to-day administrative and operational functions of Brandzmap.

Member of the 'Ideating' team, working towards building values and scenarios and create Ideas that can impact Businesses, Organizations, Individuals and Society. Role entails generating insights by understanding people in their social, cultural and economic context, and how consumer decisions are shaped and translating insights into perspective that helps businesses incubate, innovate and keep pace with consumers.

The role entails developing strategies for Lifestyle business initiatives and work towards brand revitalizing program and driving the existing Raymond brand towards profitable growth. Actively involved in marketing and business planning of Textile, Apparel and Retail (Lifestyle) Business units by examining the changing market conditions, understanding consumers and market, interpreting research findings for various audience, analysing point of sales data, Loyalty members’ data .Key accomplishments-Currently, the part of the cross-functional team that strategizes on new business initiatives and work towards brand revitalizing strategy.--Play the key role in all research activities by conceptualizing and executing the projects in hand and translating the insights to the brand teams for taking appropriate marketing decisions.- Understanding the strength of the trade relationship and planning action to achieve performance enhancement-Handling varied types of research works : Ideation research, Motivation research, Pricing study, U&A, brand health track, market opportunity assessment, portfolio optimization study, product experience study Shoping behavior study.- Have introduced ethnographic research activities within the organization to understand the consumers in their own milieu and identify the areas of extension and fine tune the user profile.- Experimenting with different multivariate statistical analyses and conversant with segmentation, clustering, regression and other analyses-Using semiotics and ethnographic studies for relevant insights.- Initiated digital research culture in the organisation.- Conversant with the syndicated data sources like IRS, TGI etc

As a part of responsibility, was developing new business and client relationship (with Banking and Finance, Pharmaceuticals, FMCG, Consumer durables clients) as well as managing on-going project.

Spearheaded social and agricultural research divisions.Was engaged in developing new business and also managing on-going projects.Conceived and executed large scale wide spread projects which addressed unconventional target audience and was involved with rigorous market visits