Category Manager
Current• Development of a Category Strategyo Development of clearly articulated requirements by category, tailored to each channelo Pricing strategy recommendations o Clear understanding of Shopper Behaviour across the category / categorieso Optimal strategy to deliver against the business objectiveso Volume & Pricing relationships in specific categories to deliver the optimal return• Execution of Business Strategyo Alignment of Marketing, Channel, Customer & Operational teams activitieso Execution of strategic requirements with customers & shopperso Ensure strategy implementation and target achievemento Promotional Planning grids across categories o Innovation Activationo Pricing strategy input linked to net sales, volume & margin deliveryo Profitable mix management• Pricing Mandateso Price parameters by sku that delivers against business margin requirementso Working knowledge of the GM requirements for each skuo Understanding of the mix implication on business profitabilityo Delivery of a Pricing Strategyo Development of price adjustment rationaleo Understanding of the complexity of value and volume interaction and the need for consistency of price across the market. o Promotional Strategy that delivers the business Volume, Value & Margin objectiveso Development of promotional plan by Category, o Selection of an optimal product mix providing a return to the customer & business• Point-of-Purchase Strategyo Delivery of a POP strategy by category & sub-category which provides direction to the Field Operations teamo Category Flow/Merchandising guidelineso Planning, production and distribution of POS• Route-to-Market Strategyo Identify value, growths and size of the opportunityo Use of Customer Portal (Dunnhumby, SmartShopper, Spar Insights etc.) data to derive insights that will guide strategic objectives o Establish optimal solution in terms of expansion, growth opportunities & costso Expenses/Budget management