Rumela Basu Plumley Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Oversee all design projects, from conception to delivery, design original pieces, including illustrations and infographics for internal, external and social media projects. Review junior designers’ work to ensure high quality. Refine images, fonts, and layouts using graphic design software, generate ideas to portray concepts and advertise products/services and increase user-friendliness in digital products. Maintain brand consistency throughout all our marketing projects. Liaise with marketing and design teams to ensure deadlines are met. Execute with new software platforms, including animated video software and content and social calendar platform. Increase awareness and reputation of the company among its different channels. Continue to develop and implement marketing and advertising strategies and collateral based on promotion, brand, and objectives. Designing landing pages, email marketing campaigns, online digital media, social media, and print campaigns.

Greater Atlanta Area

Development and implementation of brand positioning and identity. Assisting with the execution of lead generation to different channels (MSA, broker, builder, realtor, Consumer Direct) using CRM, digital marketing and other mediums. Elevate company’s image on social media. Execute with new software platforms, including animated video software and content and social calendar platform. Increase awareness and reputation of the company among its different channels. Develop and implement marketing and advertising strategies and collateral based on promotion, brand, and objectives. Designing landing pages, email marketing campaigns, online digital media, social media, and print campaigns.

Greater Atlanta Area

Strategic planning and design implementation of social media campaigns and content design for multiple social platforms and company advertising. Working collaboratively with the marketing team to create sharable content, and engage agents, realtors, and customers in an ongoing brand experience. Focusing on relevant consumer information and events, trending and branded content. Partnering with executives and sales management for strategic planning of incentives and events to drive qualified traffic to the community sales team. Analysis and management of digital marketing presence, including Google Analytics, Geofencing, Email Marketing Campaigns, Social Media Campaigns, website, and digital ads. Oversight of department traditional marketing strategies, including community and off-site signage, and billboards.

Greater Atlanta Area

Worked on visual graphics and design for the Swoozie's retail brand. This includes marketing, website and social media graphics, in-store signage, branding, product development. Created custom invitation designs to fit specific client needs. Maintaining customer satisfaction with quality services and offering personable and trustworthy customer service to customers.

Greater Atlanta Area

Strategic planning and implementation of social media campaigns for multiple individual digital projects for multiple social platforms. SCAD Collaborative Course - Grade: AInterface: Pioneers in modular carpet tile, Interface launched a completely new paradigm that informs our entire systems approach. Interface's out of the box thinking has led to great innovations in flexibility and sustainability. Modularity defines more than just their products: it’s a metaphor for how we see the world, and a sure path to improving it.(Interface Paraphrased)

Portland, Oregon Area

Harley Davidson | The conception of transmedia look and feel, tagline and marketing materials. Designed logo, brochures, direct mail pieces, microsite, an app, for Harley Davidson's Project Rushmore. SCAD Collaborative Course - Grade: A

Greater Atlanta Area

Developed a strategic marketing plan for a new TV show airing on GA State TV, Side Effects.Website: http://goo.gl/FFbdtH

Alpharetta, Ga

Designed logos, brochures, direct mail pieces, etc., for various industries. Minimal coding websites using HTML, PHP and CSS. Worked with design team for conception of corporate identities, taglines, and marketing materials.

Master Of Arts (Ma), Advertising

Activities and Societies: SCAD Atl 2014 Out To Launch Candidate - Senior and graduate student showcase. AIGA-SCAD (Student Chapter).

Bachelor Of Fine Arts (Bfa), Graphic Design

Activities and Societies: Vice Presidency to Presidency of AIGA- AI (Student Chapter), AIGA-ATL (National)