Rumen Petkov

Rumen Petkov Email and Phone Number

Head Of Global Marketing at FICOSOTA @ FICOSOTA
sofia, sofia-capital, bulgaria
Rumen Petkov's Location
Bulgaria, Bulgaria
Rumen Petkov's Contact Details

Rumen Petkov work email

Rumen Petkov personal email

n/a

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About Rumen Petkov

Rumen Petkov is a Head Of Global Marketing at FICOSOTA at FICOSOTA. He possess expertise in brand management, marketing strategy, market research, advertising, brand development and 45 more skills.

Rumen Petkov's Current Company Details
FICOSOTA

Ficosota

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Head Of Global Marketing at FICOSOTA
sofia, sofia-capital, bulgaria
Website:
ficosota.com
Employees:
278
Rumen Petkov Work Experience Details
  • Ficosota
    Head Of Global Marketing
    Ficosota May 2022 - Present
    Head of Global Marketing at the Snack Food business unit - Ficosota Food.Ficosota (www.ficosota.com) is a USD 250 million FMCG company with offices in USA and Europe.
  • Ficosota
    Sales And Marketing Strategy Manager
    Ficosota Dec 2021 - May 2022
    Sofia, Sofia City, Bulgaria
    Advisor to the CEO on overall business and brand strategy. Leading sales & marketing projects assigned by the CEO. Responsible for both food and non-food businesses. Supervising the media strategy/buying and communication plans/processes of the company.
  • Ficosota
    Head Of Global Marketing
    Ficosota Sep 2017 - Dec 2021
    Sofia, Bulgaria
    Manages a team of Marketing Managers, Brand Managers, Junior Brand Managers, Communication and PR Manager, Media Buying and Planning Specialist, Marketing Assistants.Global Marketing and portfolio strategy for the brands, long-term vision for development (3+ years)Responsible for the communication strategy and consumer marketing budget - ATL campaigns in more than 15 countries, digital, PR, social mediaBusiness KPI - Revenue, Gross brand profit
  • Ficosota Marketing New York
    Head Of Marketing - North And Latin America
    Ficosota Marketing New York Dec 2013 - Sep 2017
    Greater New York City Area
    New business development - North America and Latin America. Launch in USA/Canada + 14 new countries in Latin America (Mexico, Argentina, Brazil and more)Manages a team of Brand manager, National Sales ManagerResponsible for Sales and Marketing in the respective marketsATL and BTL communication - digital, TV in Latin America, social media, PR, demosResponsible for signing new distributors in USA - partners in New York, New Jersey, California, Illinois, Texas, Florida, Utah, Tennessee and moreDefining marketing mix - price positioning, portfolio, promotion, placement
  • Ficosota
    Marketing Manager & Global Media Buyer
    Ficosota Jun 2012 - Dec 2013
    Responsible for the market expansion, development and implementation of FS brands' strategies and tactics in Region South (Greece, Turkey, Middle East and Africa).Launches in more than 20 new markets in the regionHandling/Supervising the media buying in all the countries – more than 20 countries on 3 continents.
  • Ficosota
    Category Manager & Media Buying Supervisor
    Ficosota Dec 2010 - Jun 2012
    Responsible for the business and brand development of Fabric care category - the main category in the company.Manages a team of Brand managers/Junior Brand managers.Media buying supervision/control for FS in all the countries the company operates.
  • Ficosota
    Global Brand Manager & Media Buying Supervisor
    Ficosota Dec 2009 - Dec 2010
    The GBM is responsible for the global brand strategy and the sales/margin targets in all the markets (more than 12 countries). Active collaboration and guidance for Local Brand Managers, located in the most important markets/countries for the company.
  • Ficosota
    Brand Manager & Media Buyer
    Ficosota Jun 2007 - Dec 2009
    Brand management of Savex - the market leader in the Detergent category in Bulgaria. Development of short and long-term marketing plans and sales strategies, advertising and communication concepts of the brand for different markets. Media management. Negotiations with TVs and media agencies in more than 10 countries. Development of media strategies, evaluation of campaigns, management and optimization of media budgets.
  • Ficosota
    Junior Brand Manager
    Ficosota Dec 2006 - Jun 2007
    Sofia, Bulgaria
    Responsible for developing and implementing brand and promotional strategies for 2 brands in the dishwashing category – Feya and Exo. Reporting directly to the Marketing Manager.
  • Sofia University
    Assistant Professor Of Marketing
    Sofia University "St. Kliment Ohridski Sep 2010 - Aug 2013
    Conducting practical courses in Marketing for the Master program in the Faculty of Economics and Business Administration.
  • Stop & Shop
    Merchandiser
    Stop & Shop Jun 2006 - Sep 2006
    Massachusetts, Usa

Rumen Petkov Skills

Brand Management Marketing Strategy Market Research Advertising Brand Development Marketing Marketing Management Market Planning Marketing Communications Fmcg Management Strategy Business Strategy Public Relations Segmentation Leadership Customer Insight Negotiation Social Media Marketing Marketing Research Online Marketing Team Management Corporate Communications Media Buying Media Planning Competitive Analysis Business Planning Direct Marketing Product Marketing Market Analysis Online Advertising Digital Marketing Event Management Integrated Marketing Digital Strategy Digital Media Trade Marketing Budgets Business Development Project Planning Media Relations Social Media Copywriting New Media Internal Communications Press Releases Brand Awareness Strategic Communications B2b Social Networking

Rumen Petkov Education Details

  • Harvard Affiliated Center For Economic Strategy
    Harvard Affiliated Center For Economic Strategy
    Economics
  • Oxfordx
    Oxfordx
    Social Science
  • Sofia University “St. Kliment Ohridski”, Sofia, Bulgaria
    Sofia University “St. Kliment Ohridski”, Sofia, Bulgaria
    Mba - Strategic Management
  • Sofia University “St. Kliment Ohridski”, Sofia, Bulgaria
    Sofia University “St. Kliment Ohridski”, Sofia, Bulgaria
    Business Administration
  • High School Of Mathematics, Vratsa, Bulgaria
    High School Of Mathematics, Vratsa, Bulgaria

Frequently Asked Questions about Rumen Petkov

What company does Rumen Petkov work for?

Rumen Petkov works for Ficosota

What is Rumen Petkov's role at the current company?

Rumen Petkov's current role is Head Of Global Marketing at FICOSOTA.

What is Rumen Petkov's email address?

Rumen Petkov's email address is rumen.p@abv.bg

What is Rumen Petkov's direct phone number?

Rumen Petkov's direct phone number is +359280*****

What schools did Rumen Petkov attend?

Rumen Petkov attended Harvard Affiliated Center For Economic Strategy, Oxfordx, Sofia University “st. Kliment Ohridski”, Sofia, Bulgaria, Sofia University “st. Kliment Ohridski”, Sofia, Bulgaria, High School Of Mathematics, Vratsa, Bulgaria.

What are some of Rumen Petkov's interests?

Rumen Petkov has interest in Politics, Education, Environment, Science And Technology, Arts And Culture, Health.

What skills is Rumen Petkov known for?

Rumen Petkov has skills like Brand Management, Marketing Strategy, Market Research, Advertising, Brand Development, Marketing, Marketing Management, Market Planning, Marketing Communications, Fmcg, Management, Strategy.

Who are Rumen Petkov's colleagues?

Rumen Petkov's colleagues are Nadezhda Mihaylova, Valeri Mihalev, Silvena Georgieva, Stefan Stefanov, Reneta Piskova, Stiliyan Mihaylov, Ilie Kataly Teodora.

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