My latest Project was the Numberfit Game Hunt. Overview: The Numberfit Game Hunt was designed to encourage families and children to spend more time in retail areas by engaging them in a fun, educational experience. We developed a giant educational floor game based on a snakes-and-ladders concept, placed at the entrance of the shopping center. Players interacted with the game by downloading an app, rolling a virtual dice, following the steps on the game board, answering educational questions, and hunting for clues hidden within the shopping center.Impact:* The event successfully highlighted shops, businesses, and restaurants that many customers were unaware of, driving foot traffic to these locations by 40%.* It provided families with an entertaining and educational activity, creating an engaging way to spend time together while shopping.My Role:* Designed the user journey to ensure seamless interaction between the app and the physical game.* Worked with a team to develop the visual design and layout of the snakes-and-ladders floor game.* Conducted usability testing for the app to ensure a smooth user experience.Here’s a link showcasing the project:https://tinyurl.com/3sbxah8p

A design agency leveraging design thinking to develop digital solutions that drive social impact, focusing on solving one Sustainable Development Goal (SDG) at a time.

Successfully managed communication strategies and campaigns for over eight brands across healthcare, fintech, finance, real estate, and tech sectors achieving a 20% increase in brand visibility and engagement.Managed all external events in collaboration with PR partners, ensuring the successful delivery of press releases, speeches, and media materials, leading to a 15% growth in media coverage.Developed and executed website strategies, managing budgets, timelines, and creative assets (photography, videography), while coordinating WordPress development, resulting in 25% faster project delivery and 30% improved user experience.

Led the management of VMN's brand identity, ensuring consistent representation across all departments and channels, resulting in a 25% increase in brand recognition. Developed VerifyMe’s brand book and style scape, streamlining product naming for retail and corporate bundles, which enhanced the customer journey by 30%.Designed comprehensive training modules and an onboarding strategy for the VerifyMe agent network, increasing agent onboarding efficiency by 40%. Directed a successful 3-minute TV commercial for VerifyMe’s retail service offering, leading to a 20% boost in customer inquiries.

Managed advertising, marketing, and promotional activities, including banner ads, email promotions, and search engine campaigns via Google Ads.Led the redesign of the new user interface (UI) for the portal, optimizing user experience and increasing platform engagement by 25%.• Tracked and reported key business performance metrics, using data insights to optimize marketing strategies, resulting in a 30% increase in campaign ROI.

Led the creation of digital content and communication materials for both internal and external audiences, incorporating graphics, videos, GIFs, and rich media. Managed the design of web content to optimize user experience and collaborated with the creative team on marketing visuals. Developed user interfaces for internal and external apps, ensuring usability during implementation. Additionally, crafted the communication strategy for the Sterling One Pay App and designed a new interface for the Sterling Double platform.

• Developed creative ideas with the collaboration of other creative team members to successfully deliver on an advertising campaign, brand activations, PR support, and events. • Lead graphic design and delivered all graphics and communications requests • Collaborated with other creative team members to successfully deliver advertising campaign materials. • Led partnerships with third-party vendors, Web developers, models, and broadcast talent. • Collaborated with paid event sponsors to secure project deliverables and manage client relations. • Led the creative team that handled all communications materials for Legend’s sponsorship at the Big Brother “Double Wahala” • Designed the current iconic brand logo for Goldberg’s Lager • Beer talent hunt show titled “Isedowo”

• Internally grew staff awareness of the Banks products and services, increased engagement, and encourage internal staff buy-in and ownership. • Externally improved share of mind, drove customer acquisition (especially for new or improved products) • Created digital environment sketches, models, and final renderings successfully matching the clients' design intentions for interactive web environments and virtual events • Worked on a range of bank products, from conception to launch. • Responsible for managing and creating digital content for the online presence across all social media channels and touchpoints, i.e. ATMs. digital display units, elevators, etc. • Developed the lead communications materials for the annual Diamond BET Campaign • Design the Diamond Annual Report book

• Managed and designed all communications materials for both digital, web, and advertising campaigns. • Developed digital content creatives to promote engagement. • Collaborated with third-party vendors/agents to deliver communication campaigns • Collaborated with the external team to successfully execute the Fayrouz L’original event