I work with marketing leaders to develop marketing strategies that scale and grow revenue. Sultana Solutions focuses on the entire customer -- from identifying a brand's ideal customer in the acquisition stages and all the way throughout their journey. In addition I also coach teams on how to best utilize professional skillsets and natural talents to build a stronger, more efficient and an overall successful team. Work smarter, not harder.

Designed and executed 360 omni-channel acquisition strategy to increase sales and new leads. Developed email marketing strategy (customer journeys, content marketing, drip campaigns, etc.) to increase Marketing KPIs and conversion rates by 22%. In addition to email marketing, designed eCommerce strategy to convert shoppers - including CTAs, product, content and user generated content placement. Implemented Salesforce Marketing Cloud to provide tracking & insight on campaigns. Worked with PR… Show more Designed and executed 360 omni-channel acquisition strategy to increase sales and new leads. Developed email marketing strategy (customer journeys, content marketing, drip campaigns, etc.) to increase Marketing KPIs and conversion rates by 22%. In addition to email marketing, designed eCommerce strategy to convert shoppers - including CTAs, product, content and user generated content placement. Implemented Salesforce Marketing Cloud to provide tracking & insight on campaigns. Worked with PR Director on strategic influencer collaborations to increase product and company visibility.  Show less

Development and implementation of IgniteHQ’s overall brand strategy. Overseeing the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. I continuously engage with startups in the ecosystem and secure strategic partnerships to serve startups within the regional ecosystem. In addition, I assist with event logistics both externally and internally.

Worked with startups and entrepreneurs through discovery sessions to enhance the branding of client’s products and services. Lead and designed integrated digital marketing campaigns, specifically inbound marketing Served in the role of account manager, building and nurturing client relationships. Clients include Dr. Henry Cloud Productions, Angela Proffitt, Luxe Life

Accounts: Smashbox, AVEDA, nTelos WirelessAnalyzed and set strategy for companies' social media accounts including Facebook, Twitter, Instagram, YouTube and blogs. Provided monthly reports and insights for clients on social media, eCommerce and digital ads. Develop Key Performance Indicators and benchmarks for client's social team to ensure they stay on top in the industry (and remain a "Genius" brand by L2 standards). Worked with the following analytics tools:… Show more Accounts: Smashbox, AVEDA, nTelos WirelessAnalyzed and set strategy for companies' social media accounts including Facebook, Twitter, Instagram, YouTube and blogs. Provided monthly reports and insights for clients on social media, eCommerce and digital ads. Develop Key Performance Indicators and benchmarks for client's social team to ensure they stay on top in the industry (and remain a "Genius" brand by L2 standards). Worked with the following analytics tools: Brandwatch, Google Analytics, Curalate, Facebook Insights, Buddy Media, and Radian6 on a daily basis. Show less

Evaluated the e-commerce space for Shiseido and NARS Cosmetics through data mining and predictive modeling and user testing.● Developed customer journey funnels through IBM Coremetrics and Google Analytics.● Led A/B and multivariate testing on Demandware platform to ensure the best customerexperience and create shopper specific promotional campaigns.● Analyzed shopping cart abandonment on www.narscosmetics.com and made recommendations that led to 20% higher sales… Show more Evaluated the e-commerce space for Shiseido and NARS Cosmetics through data mining and predictive modeling and user testing.● Developed customer journey funnels through IBM Coremetrics and Google Analytics.● Led A/B and multivariate testing on Demandware platform to ensure the best customerexperience and create shopper specific promotional campaigns.● Analyzed shopping cart abandonment on www.narscosmetics.com and made recommendations that led to 20% higher sales conversion rates. Show less

Create programs for university students to strengthen career development, advise undergraduate students on interview etiquette, and critique student resumes. In addition, I work with the Office of Community Engagement to help with direction and development of their programs.

Developed marketing strategies and press release content for the NAB Education Foundation, along with its programs and events. Created interactive presentations for external clients, sponsors, NAB board & Executive team on various NAB issues & programsElevated the foundation's online presence by expanding their website, establishing a social media presence, and online ad placements.Major Project Goals & Results:"I Am NABEF" (Rebranding Campaign): The goal of… Show more Developed marketing strategies and press release content for the NAB Education Foundation, along with its programs and events. Created interactive presentations for external clients, sponsors, NAB board & Executive team on various NAB issues & programsElevated the foundation's online presence by expanding their website, establishing a social media presence, and online ad placements.Major Project Goals & Results:"I Am NABEF" (Rebranding Campaign): The goal of this project was to introduce the NAB Education Foundation’s new initiatives and increase visibility through a “blitz” campaign. With the rebranding blitz, website and social media traffic increased by over 200%, program participation nearly doubled for all initiatives, and the media industry’s community service efforts were more visible on Capitol Hill. Social Media Outreach Campaign, Let’s Move! Flash Dance: Our goal was to gain nationwide participation in the Let’s Move! Flash Dance through the most effective outlet to reach our audience, social media. The campaign attributed to the 14 million YouTube hits in April 2011 and became the “Most Watched Video” in its launch week. Social media presence allowed this initiative to reach even the most remote locations in Afghanistan and Japan. Show less

Created, implemented and managed initiatives to align with issues in the broadcast industry such as diversity, career enhancement, and community service efforts. Organized and coordinated networking events, career events, receptions and galas to strengthen industry developmentMajor Project Goals and Results:Career Day at the NAB Show, Las Vegas, NV: Annual career event for professionals interested in a career in media. Event brought in over 1000 attendees worldwide, 40 media… Show more Created, implemented and managed initiatives to align with issues in the broadcast industry such as diversity, career enhancement, and community service efforts. Organized and coordinated networking events, career events, receptions and galas to strengthen industry developmentMajor Project Goals and Results:Career Day at the NAB Show, Las Vegas, NV: Annual career event for professionals interested in a career in media. Event brought in over 1000 attendees worldwide, 40 media recruiters, sessions on career development, resume critiquing and career coaching from media professionals.Freedom of Speech PSA Contest: Students nationwide submit their Radio or TV PSAs for a chance to win scholarships. Revamped the contest with new features including Mobile PSAs, Viewer's Choice PSA contest (via YouTube), and a promotional partnership with the First Amendment Center.www.BroadcastCareerLink.com: Rebranded our career website, which quickly became the premiere resource for broadcast job seekers and recruiters post re-launch. Valuable career resources were determined through industry-wide surveys. Webinars appeared to be the most popular feature, nearly tripling in site hits. Show less

MDuring my time at Sephora, I gained an extensive knowledge of the beauty industry and consumer trends.