Runan Ma (马如楠) Email & Phone Number

Hong Kong

香港特別行政區

- Trade execution, hedging and risk management for equity products including stocks, futures, TRS, Options. - Assisted in account opening and provided trading solutions for the high net wealth clients (PI). For instance, utilized historical data to develop strategic options trading recommendations for clients. - Performed daily OTC trading settlement, validated and cleaned transaction data, and produced settlement reports. - Assisted in the research, process optimization, and T&C modification for Virtual Asset Dealing Service. - Performed research and due diligence on IPOs and A/H listed small and mid-caps companies, assisted the Asset Management team to manage and maintain the investment portfolios. - Cooperated with tech team for proactively assisting system enhancement, deployment and UAT test.

香港特别行政区

- Planned, coordinated and implemented 4+ Marketing Campaigns, including Mid-Autumn Festival, World Cup and Student Program through effective communication with different departments and service providers under tight timeline to increase brand presence in the market and drive business growth. - Conducted comprehensive project research for the campaigns to ensure well planning of the campaigns, good understanding of consumers' behaviors to make appropriate decisions for successful campaign outcome. - Led the student program which aimed to raise the number of program members and build brand loyalty. Successfully recruited 2000+ student members.- Monitored, measured and analyzed the data of marketing campaigns, highlighted and presented the data analysis results to management with proposed recommendation on campaign optimization for their consideration.

香港特别行政区

- Established a focus group; Collected 400+ questionnaires and analyzed data using SPSS to obtain insights on customers appetite and feedback towards the launch of the eMPF platform, and existing MPF service providers. - Developed marketing strategies for website design enhancement, digital marketing promotion, loyalty programme design; increasing company's brand awareness, building a strong and professional brand image in the market.

中国 北京市

- Monitored, measured, analyzed and visualized historical campaign performance metrics (e.g. engagement rate, click rate and CPM) to identify the best qualified KOLs for 1500+ clients (e.g. McDonald, Meituan, Jingdong). - Drove the end-to-end digital campaign management and achieved to deliver ads with CPM less than 20 for 50+brands. - Enhanced processes and implemented tools to support KOLs to meet clients' expectation and increase satisfaction of both clients and KOLs; successfully increased their satisfactions rate by 20%.

中国 广东省 深圳

- Developed and executed the go-to-market strategy for 5 Baidu apps in Japan and South Korea markets; established 30+ creative news feed scripts and increased app subscription rate by 3%. - Performed multi-dimensional analysis on campaign metrics including CPI, CTR and CVR to evaluate the campaign results, pinpoint bottlenecks and propose recommendations to optimize campaign performance. - Engaged in the E-commerce launching program for Middle East market; performed market research and obtained consumer insights to localize product selection; successfully increased sales by 2%. - Planned and drove the pre-broadcast engagement phase of the live broadcast to boost event attendance; moderated the live broadcast on the social networking platform and increased attendees's engagement; achieved 300+ views and 400+ positive comments.

Master Of Science - Ms, Information And Technology Management

Coursework: Database and Big Data Management, Information System Analysis and Auditing, Fintech and Its Applications, Blockchain and Its.

Bachelor Of Business Administration - Bba, Marketing, First Class Honors

Coursework: Marketing Research, Digital Marketing, Consumer Behaviour, Cultural Advertising