Mengcheng Yu Email & Phone Number

Los Angeles, Ca, Us

Shanghai, China

- Led the conceptualization and development of immersive game worlds, collaborating across teams to craft compelling characters and narratives.- Directed the virtual singer project, managing music production, script development, animation, and post-production for music videos. Implemented A/B testing strategies and coordinated with external music vendors to meet project deadlines.- Optimized customer service workflows to achieve a peak capacity of resolving over 150+ Discord tickets daily through streamlined routing adjustments.- Managed the end-to-end creation of fan fiction novels, employing Agile methodologies to align with business objectives from concept to distribution.- Strategized marketing content for game launches, coordinating virtual events and creating promotional trailers for public release.

Remote

- Strategized and designed the NFT staking system**, planning the user journey and system rules.- Designed system launch poster and announcement** for the NFT staking system.

Hangzhou

- Led cross-functional teams in strategizing and designing a client comment system, implementing new content-making tools and gamified incentives to streamline comment management. Resulted in a 220% increase in average daily quality comments, from 50,000 to 110,000.- Strategized and designed merchant operation management tools through user scenario analysis and competitive research, addressing pain points and enhancing operations. Achieved a 10% increase in tool usage rate.- Analyzed product performance and generated monthly reports including user flow comparisons, growth data mapping, and user interviews.- Managed a team of 30+ designers to develop and launch online art courses for students in four Hope Elementary Schools, overseeing syllabi and curriculum flow.

Shanghai, China

- Collaborated with the product team to research and develop persona decks supporting product strategy and user-generated content (UGC) operations.- Conducted market trend research and analyzed customer behaviors in the UGC commercial path to generate product ideas for the company's new influencer merchant platform.- Organized and led 10 local user interviews involving over 50 interviewees.

Shanghai

- Integrated into the marketing strategy planning for the Belgian commercial brand Colex in the Greater China region.- Conducted market research to identify market demands and create general user profiles. Built and defined a product pricing database using Excel.

New York, Ny

Managed and updated the official website through WordPress. Coordinated rebranding process, including new website structure and new PR strategy. Doubled the number of applicants for the artists residency program and gained 10,000+ followers on the official Instagram account.

New York, Ny

Helped curate and catalog for exhibition What About the Art? Contemporary Art from China at Al Riwaq Art Space in Doha. Organized artist’s visual and voice documentation from 2015 to 2016, with 100,000+ words and 6,000+ minutes in translation.

Master Of Science - Ms, Human Computer Interaction

Master Of Arts - Ma, Service Design

Bachelor Of Fine Arts - Bfa, Studio Art

Visiting Student

Studio Art