Rainbow Chen Email & Phone Number

Shanghai, China

Shanghai City, China

Shanghai City, China

- Responsible for CLEAR brand development projects- Responsible for end-to-end marketing of TIGI Bed Head, including innovation, engagement, to business performance

Shanghai City, China

Brand building, retail and E-commerce&Digital

Shanghai

Greater Los Angeles Area

- Managed social media accounts and maintained an active presence on Facebook and Weibo- Audited brand presence in the Chinese market and advised on brand strategy - Developed strategic campaigns to help brands reach Chinese outbound tourists and student community in U.S. &Europe - Assisted with coordination with Chinese tourism program Clients.

Greater Los Angeles Area

- Created media lists and social media lists via Cision- Established and maintained relations with media and influencers / bloggers- Assisted with online media tracking and analysis, competitor analysis and real-time creative social media campaign analysis Clients: Invisible Children, I AM THAT GIRL, ALDO Shoes, Omaze, TEDxSanDiego

West Hollywood

-Provided media coverage- Developed movie distribution strategies- Assisted with asset management and venue communicationsProjects: Frame by Frame, Back to 1942, Empire of Silver

Hong Kong

• Created YiXi Hong Kong that encourages experience sharing, storytelling and future imagination
• Established and led a team of 9 people
• Invited and contacted experienced and knowledgable guests in humanities and technology disciplines
• Led strategy development, including business plan, brand promotion, integrated marketing strategies and event management
• Recruited volunteers and new employees

Hong Kong

• Worked on the project of "Chinese Media in the Bilingual Context"​.
• Managed on the project of "Effective Bilingual Strategies Employed in Social Media for External Corporate Communication Functions in Hong Kong".
• Identified suitable techniques for the collection and analysis of data.
• Ensured the validity and reliability of data at all times.
• Managed data coding, data entry, transcribing, data analysis & assistance through writing.
• Translation.

Macao

• Wrote about local events, people and trends and presenting an accurate portrayal of events.
• Took photos of latest news.

Graduate, Strategic Public Relations

Activities and Societies: Trisight Communications

Bachelor Of Arts (B.A.), Majoring In Chinese And Bilingual Studies, Minor In Marketing, Taking A Concentration On Bilingual Corporate Communication

• First Class Honor, Department of CBS 2013 • Outstanding Students Award, Department of CBS 2012-2013 • Dean's List of Academic.