- Responsible for CLEAR brand development projects- Responsible for end-to-end marketing of TIGI Bed Head, including innovation, engagement, to business performance

Brand building, retail and E-commerce&Digital

- Managed social media accounts and maintained an active presence on Facebook and Weibo- Audited brand presence in the Chinese market and advised on brand strategy - Developed strategic campaigns to help brands reach Chinese outbound tourists and student community in U.S. &Europe - Assisted with coordination with Chinese tourism program Clients: Bloomingdale’s, Tom Ford, Mulberry, Bergdorf Goodman, MOMA.

- Created media lists and social media lists via Cision- Established and maintained relations with media and influencers / bloggers- Assisted with online media tracking and analysis, competitor analysis and real-time creative social media campaign analysis Clients: Invisible Children, I AM THAT GIRL, ALDO Shoes, Omaze, TEDxSanDiego

-Provided media coverage- Developed movie distribution strategies- Assisted with asset management and venue communicationsProjects: Frame by Frame, Back to 1942, Empire of Silver

• Created YiXi Hong Kong that encourages experience sharing, storytelling and future imagination• Established and led a team of 9 people• Invited and contacted experienced and knowledgable guests in humanities and technology disciplines• Led strategy development, including business plan, brand promotion, integrated marketing strategies and event management• Recruited volunteers and new employees

• Worked on the project of "Chinese Media in the Bilingual Context"​.• Managed on the project of "Effective Bilingual Strategies Employed in Social Media for External Corporate Communication Functions in Hong Kong".• Identified suitable techniques for the collection and analysis of data.• Ensured the validity and reliability of data at all times.• Managed data coding, data entry, transcribing, data analysis & assistance through writing.• Translation.

• Wrote about local events, people and trends and presenting an accurate portrayal of events.• Took photos of latest news.