Rune Ebsen Email & Phone Number

Odense, Dk

Svendborg, Syddanmark, Danmark

Main ResponsibilitiesGlobal ComEx Process ownerDefine pricing, product, and promotional strategy for each market.Set up best practice for working with customer- and brand plans. Owing thecustomer plan templates and supporting the execution with all stakeholders.Process Optimization and InnovationChallenge and develop existing competencies, methods, and processes, andimplement them in all customer interactions to ensure increased value tocustomers and improved efficiency in the sales organization.Create and manage sales budgets across all levels, including SKU, product group,and customer segments.Pricing ExcellenceDrive a segmented pricing excellence approach concerning markets, products, andcustomers.Data Analysis and ReportingDevelop relevant sales reports and data in PowerBI to analyze performance andidentify challenges and opportunities.Focus on market and sales data to make the right decisions in the markets andfind opportunities in pricing, products, etc.Perform competitor analyses encompassing price, gap, and product groupassessments.Oversee performance metricsImplement corrective actions when necessary and compile financial reports forManaging Directors and Business Unit Managers.Collaboration and SparringPlayed a pivotal as a sparring partner for Sales Management, Marketing and theGroup Sales Director on new initiatives, business plan projects, etc.Main results/AchievementsOptimized pricing and promotional activitiesHelped Mac Baren drive profits significantlyLeader of several cost cutting projectsHelped optimize production cost for several MMDKKLeader on setting up POWERBIPOWERBI was implemented during my tenure, I was the engine in setting up mostsales and finance reports to upper management and sales teams.

Key Areas and Task:1. Monitor performance metrics, establish corrective measures as needed and prepare financial business reports to Managing Directors and Business Unit Managers 2. In depth analyses of market data – GFK data (External data from partner)3. Analyze and prepare offers for big Nordic chains (Power & Elkjop) 4. Meet with local sales and purchasing managers for both Nordic chains and local chains. 5. Competitor analyses: Price analysis, gap analysis and product group analysis 6. Set-up pricing strategy7. Create and monitor sales budget on at all levels (SKU, Product group, customer etc)8. Assist in maintenance of BTB customer database information. 9. Prepare in-depth analysis on product and pricing on all segments.Added responsibility with promotion:10. Key Developer of long-term commercial strategy (5 and 10 year plans) 11. Responsible for implementing correct pricing on all categories12. Main driver of product development/segment

Kolding Området, Danmark

Key Areas and Task:• Preparing marketing and pricing material to sell in new products to Nordic chains (Power & Elkjop)• Provide customer sales result analyses from BW • Prepare forecast on new products for logistic managers and sales directors• Assist in maintenance of BTB customer database information• Competitor analyses Price analysis and product Category analysis • Setup interactive sales statistics for key account managers and BOD• Analyze Market and setup customer pricing • Prepare advanced market research with future strategic focus

Esbjerg Area, Denmark

Esbjerg Området, Danmark

Århus Området, Danmark

Cape Girardeau

Trinidad Og Tobago

Assisting on Sales PromotionAssisting on Social MediaConducted and analyzed Market researchWorked on a variety of promotional projects.

Bachelor I Businessadministration, Marketing/Marketing Management, Generelt, 3,4/4

Activities and Societies: Member, Redhawks Collegiate Entrepreneurs Organization Member, European Student AssociationThe education is.

Studentereksamen, Marketing

Icf Certificate, Management, Leadership And The Good Life, 4 On A Scale Of 4

Activities and Societies: 9-month program with and ending examination The course was organized by Mercuri Urval in corporation.