I'm a Senior Consultant in Data & MarTech, helping clients with their data needs. My recent projects include:• For a building materials distributor, I am continuing to improve and extend their Amplitude Analytics setup into an Amplitude CDP setup. This involves combining web and app data with POS sales data and BI data.• For a global pharmaceutical company's internal campaign planning tool, I scoped, planned, and implemented Amplitude Analytics. This project provided insights into how different employees used the tool.• For a global pharmaceutical company, I migrated a legacy GTAG implementation to a GTM solution and improved tracking accuracy. This enabled them to align tracking across multiple markets and rebuild trust in the data provided to business units.• For a Nordic telco company, I have advised on the future MarTech setup, including options for a new and updated CDP and data collection strategy.

I'm a Senior Consultant in Data & Analytics, helping clients with their data needs. My recent projects include:• For a building materials distributor, I implemented Amplitude Analytics across their webshop on web, Android, and iOS platforms. This enabled the unification of data for comprehensive reporting, activation, and valuable insights. For the app, I also helped them with Amplitude Experiment (and Feature Flags) for improved control of their app experience and control.• For a consumer goods company, I implemented e-commerce tracking for 7 global brands using Bloomreach CDP and MetaRouter server-side data platform, resulting in improved marketing strategies and a better understanding of customer behavior.• For a building materials manufacturer, I provided Bloomreach CDP tracking configuration assistance, enabling accurate and consistent reporting of user behavior and engagement data across multiple markets.• For a large software company, I assisted with the architecture of a GTM setup for their website, ensuring accurate tracking of user behavior and engagement data.• For a leading takeaway ordering platform, I improved GTM and GA4 tracking accuracy and provided a unified view of platform performance across their website and mobile apps.• For a global pharmaceutical company's diabetes role-play simulation, I implemented GTM and GA4 tracking, leading to insights into how doctors can best communicate with patients about diabetes management, displayed in a DataStudio dashboard.• For a leading online flower delivery company, I configured a Bloomreach CDP on their new website to enable more targeted and personalized email campaigns.

Became Head of Data Collection & Tools in Web Analytics & Online Optimization, with people leader responsibilities. Leading a skilled team of data geeks that ensures our colleagues in Nordea have the data they need to make the best possible solutions for our customers.

In 2019 we made a team structure in Web Analytics, to make the roles and responsibilities clearer. I took the role as "Team Lead for Data Collection & Tools, in Web Analytics & Online Optimization", with responsibility for a team of 4 skilled people.We work with the entire data collection and tools area. - Tracking project, where we are the link between business and development, and act as project managers.- Web Analytics tools ownership for Adobe Analytics, Audience Manager, Tealium TMS and Accustics. This includes user management, maintenance, setup etc.- Data injection and online/offline data combinations- Adobe Analytics support for our +900 usersTogether with our Project Manager I maintain a backlog, where new tasks are scoped and prioritized into our PI's each on 3 months. Direct changes to way of working were an introduction of a single Monday status meeting, instead of daily stand-up. And a focus on trust and focus-time to ensure more work was actual done, instead of meetings about the work that was not done.The team’s responses to the changes have been positive, and a satisfaction with the option to focus for full days.

From 2015 to 2019 the Web Analytics unit was growing from two to +10 people.In the period I was involved in adding tracking to numerous Nordea websites, and Mobile apps, including our Netbank, Mobilebank, investment platforms, Nordea.xx, wallet app etc. In 2017 we started to migrate all tracking from Webtrends to Tealium Tag Management. In total over 100 websites and apps was migrated in a year.In 2018 we replaced Webtrends Analytics with a new Adobe Analytics implementation as the one and only Web Analytics solution to use in Nordea. This also include Adobe Target and latest Audience Manager. Over these years I was the primary responsible for defining Nordea's tracking framework and data collection principles. This was made so the same approach is used across all platforms and countries, and the data can be compared, also cross website and mobile app. Primary accomplishments and project I have contributed to:- Changing the overall Web Analytics demand in Nordea from a push case to a pull situation.- Getting tracking approved for all channels including authenticated mobile apps.- Ensuring a masked Customer ID is made available, instead of relying only on cookies and devices.- Migrating all tracking from Webtrends to Tealium TMS in under a year.- Defining a scalable Tealium setup, with clear syntax and logic, and now over 100 Tealium profiles using same approach.- Replacing Webtrends reporting with Adobe Analytics in a few months, including defining and understanding all needed settings.- Maintaining proper documentation on confluence to create a scalable tracking setup.- Adding full tracking to Nordea’s new Mobile bank and see Adobe Analytics becoming the primary and fastest source for insights into both business and developer questions.- Be part of building a strong unit with skilled and dedicated colleges that keeps moving the boundaries for what Web Analytics can be used for.

In 2014 Nordea was using Webtrends Analytics, and the Web Analytics unit was only two persons. Together with my only college i did training, tracking and managing the Webtrends solution.

As a Web Analytics consultant I help our clients get the most out of their Siteimprove solutions. This includes courses, seminars and webinars primarily about Web Analytics, but also SEO. In addition, I contribute to the continued development of Siteimprove Analytics by providing input for future features and improving existing ones, so that it continues to be the industry's most accessible Analytics solution.

Responsible for most Webtrends clients in Denmark

QA responsible.Implemented a QA system with +200 automated test.

Registration of metadata in relation to the digitization of municipal forms

Development of the user manual for part of a CRM system.

Involved in a large CRM project.Employed full time on the project for six months.

Kamptropperne – Gardehusarregimentet, Slagelse