Rune Chrøis Email & Phone Number

Copenhagen, Dk

Copenhagen Metropolitan Area

Leading the Commercial Excellence DK team of 40+ professionals (and growing) incl. four leaders with responsibility for Commercial Steering, Digital Journeys, Core Web & Performance, and CRM Analytics.We support and drive the commercial activities and run the Go-To-Market processes of Personal Banking, Private Banking and Realkredit Danmark (primarily mid- and low funnel) with a data-driven approach and customer-centric focus.Some achievements from the first year:- Grew the team… Show more Leading the Commercial Excellence DK team of 40+ professionals (and growing) incl. four leaders with responsibility for Commercial Steering, Digital Journeys, Core Web & Performance, and CRM Analytics.We support and drive the commercial activities and run the Go-To-Market processes of Personal Banking, Private Banking and Realkredit Danmark (primarily mid- and low funnel) with a data-driven approach and customer-centric focus.Some achievements from the first year:- Grew the team from 28 to 43 professionals- Developed and implemented agile, commercial teams structure- 525% increase in leads (paid media) while decreasing cost-per-lead with 78%- Increased paid media traffic to website with 31% while decreasing cost-per-visit with 32%- Commercially supported the bank's best ever financial results (official outlook)- Employee Engagement score above Danske Bank's average on all parameters Show less

Copenhagen Metropolitan Area

Copenhagen Metropolitan Area

Advisor within communication, branding, marketing, strategy & leadership

Copenhagen, Capital Region, Denmark

Responsible for building and developing the business from scratch, daily operations and leadership including full P&L responsibility, business development and new bizz, customer relations, strategic customer advisory, budgets and financials, etc. Closing Mentum's first year (2021), we'd grown the agency to 10-12 people, had very high employee and customer satisfaction scores, and black figures on the bottomline. *Morph Mentum was a brand, communication and growth marketing agency… Show more Responsible for building and developing the business from scratch, daily operations and leadership including full P&L responsibility, business development and new bizz, customer relations, strategic customer advisory, budgets and financials, etc. Closing Mentum's first year (2021), we'd grown the agency to 10-12 people, had very high employee and customer satisfaction scores, and black figures on the bottomline. *Morph Mentum was a brand, communication and growth marketing agency primarily focused on supporting start-ups and scale-ups.Some achievements:- Employee satisfaction score of +95 (eNPS)- Customer satisfaction score of +80 (NPS)- Positive financial result after less than a year in operations (first fiscal year) Show less

Copenhagen Area, Capital Region, Denmark

MATERNITY COVERHeading up a team of three senior professionals with the responsibility for among others strategy and leadership communication, change and crisis communication, intranet development and publishing, content production, communication advisory to the business, communication training and more.Member of the Group Communications leadership team.Some achievements:o Led communication for organizational redundancy programme resulting in effective processes as well as… Show more MATERNITY COVERHeading up a team of three senior professionals with the responsibility for among others strategy and leadership communication, change and crisis communication, intranet development and publishing, content production, communication advisory to the business, communication training and more.Member of the Group Communications leadership team.Some achievements:o Led communication for organizational redundancy programme resulting in effective processes as well as understanding and acceptance in the organizationo Handled all internal COVID-19 communication, keeping the organization informed and leading to a new "working from home" modus as well as successfully, gradually bringing people back into the offices again Show less

Copenhagen Area, Denmark

Responsible for all internal/external communications as well as the full marketing and branding budget. Leading a team with responsibility for internal storytelling, strategy & leadership communication, social media, employer branding, PR and media relations, change communication, content creation, marketing and branding and more. Member of the Country Management Team and with reference to the CEO of Sweco Denmark.Built a small and effective team, and managed to create awareness… Show more Responsible for all internal/external communications as well as the full marketing and branding budget. Leading a team with responsibility for internal storytelling, strategy & leadership communication, social media, employer branding, PR and media relations, change communication, content creation, marketing and branding and more. Member of the Country Management Team and with reference to the CEO of Sweco Denmark.Built a small and effective team, and managed to create awareness around the company brand in the media (more or less unknown in DK until then) and among customers, substantially improved employer brand position, strengthened the internal leadership and strategy communication, introduced content marketing to take a thought-leader position, grew SoMe following immensely, contributed to the general business strategy and development and much more.Some achievements:o Took an unknown brand (in DK) and made it well renowned in both the media and in the market, resulting in improved business, better talent attraction and moreo Developed the strategy and leadership communication resulting in increased employee satisfaction scores and improved understanding of business objectives and strategic directiono Grew social media following +200% and ignited engagement and dialogueo Led the M&A and integration communication in relation to major acquisition of architectcompany - making it a success both internally and in the media Show less

Copenhagen Area, Capital Region, Denmark

Employed in Global Communications (MarCom) with focus on leadership and strategic communication as well as content marketing. Reporting to Director of Global Communications.o Lead on global strategic communicationo Communication advisor to the CEO and leadership teamo Responsible for development of creative content marketing formats and production of marketing contento Responsible for development of social media strategyo Responsible for communication and change… Show more Employed in Global Communications (MarCom) with focus on leadership and strategic communication as well as content marketing. Reporting to Director of Global Communications.o Lead on global strategic communicationo Communication advisor to the CEO and leadership teamo Responsible for development of creative content marketing formats and production of marketing contento Responsible for development of social media strategyo Responsible for communication and change management of strategic initiatives and projects globallyo Headed up creative development and production of new company movie and series of employer branding films as well as launch hereof (primarily social media based)o Line of Business project manager for intranet development project (The new knowledge model)o Article writing, production of campaign material, video production, blogs, etc.Some achievements:o Successfully framed and implemented new corporate strategy globally leading to quick and engaged adaptation of strategic objectives and directiono Project managed the development and launch of new intranet solution (The new knowledge model) resulting in improved knowledge sharing, increased engagement and dialogue Show less

Copenhagen Area, Denmark

Norm.Architects was founded in 2008. Situated in the heart of Copenhagen, Norm works with residential architecture, commercial interiors, industrial design, photography, graphics and art direction.

Responsible for developing and improving communication between the shore based organisation and seafarers (+7000). Member of Vessel Management leadership team.- Communication advisor to Vice President of Vessel Management and leadership team on all aspects of internal communication (crisis communication, change communication, strategy communication etc.) as well as media inquiries and general management issues- Development and implementation of communication strategy-… Show more Responsible for developing and improving communication between the shore based organisation and seafarers (+7000). Member of Vessel Management leadership team.- Communication advisor to Vice President of Vessel Management and leadership team on all aspects of internal communication (crisis communication, change communication, strategy communication etc.) as well as media inquiries and general management issues- Development and implementation of communication strategy- Development and execution of global communication training program ("Effective communications")- Communication channel development (for distance communication)- Production of movies, internal campaigns, articles, blogs, etc.Some achievements:o Successfully brought the shore based and ship based employee groups closer to eachother after a period of dissatisfaction among seafarers, increased tension and growing gap in relations, creating strategic understanding, shared objectives and improved collaborationo Developed and executed a global communication training programme for both leaders, officers and office personnelo Created and successfully rolled out business strategy understanding programme for fleet employees Show less

- Development and management of strategic marketing projects with responsibility for the resource spend and external suppliers- Advisor to senior management on customer communication, media relations etc.- Planning and production of customer communication- Article writing for website as well as website content production- Development and production of marketing material in cooperation with external suppliers

Maersk Logistics / DamcoResponsible for global communication on strategy, leadership, organisational changes etc. I was allotted two-three head counts to build the function. Reporting to the CEO.- Global communication of the senior management strategy and change plans (articles, communication packages, blogs etc.)- Advisor to the CEO and region tops on media relations, branding, internal/external communication (articles, press releases, Q&A, etc.)- Corporate brand… Show more Maersk Logistics / DamcoResponsible for global communication on strategy, leadership, organisational changes etc. I was allotted two-three head counts to build the function. Reporting to the CEO.- Global communication of the senior management strategy and change plans (articles, communication packages, blogs etc.)- Advisor to the CEO and region tops on media relations, branding, internal/external communication (articles, press releases, Q&A, etc.)- Corporate brand development- Responsible for migration of global intranet solution and responsible for intranet publishing (editor)- Follow-up and sparring with region tops regarding implementation of strategy and change plans- Advisor to HR, Finance, and IT regarding project communication, developments and results as well as production of material Show less

Business news journalist and assisting news editor

Responsible for sales of software solutions to SME (small and medium sized enterprises) in a number of industries in Denmark (as part of a pan-Nordic department). Tasks included running sales campaigns with partners, needs analysis with customers, uncovering solutions, price and term negotiations, etc.

Project employment: development and piloting of Learning Management System (LMS). Sold pilot project to an international consulting company and in collaboration with the customer adapted and implemented the system and made the product ready for market launch

Responsible for go-to-market strategy and continuous development of Learning Management System (LMS). Production of learning, sales and promotion material as well as prepping the sales force.

Part time. On-shift responsible for bar and restaurant team (2-8 employees), customer service, incident handling, product knowledge, accounting and more.

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