Rune Larsen, now the Chief Commercial Officer at Marealis, spearheads the company's commercial endeavors with a keen focus on sales and marketing strategies. His primary mission is to drive the successful introduction and expansion of the company's flagship product, PreCardix®, in global markets. Additionally, he is responsible for identifying and implementing innovative strategies to utilize and commercialize the by-products from shrimp production, further demonstrating his commitment to sustainability and value creation. Building on over 25 years of rich experience in the creative industry, Rune brings a wealth of knowledge and expertise to his role with a proven track record of orchestrating effective brand identity projects, impactful design work, and brand-building campaigns. His journey includes substantial roles as a leader, consultant, art director, and creative director at various advertising agencies and design studios, coupled with software industry expertise in product marketing management and brand leadership. A staunch advocate for excellent design, Rune infuses his passion into every aspect of his work, especially enhancing the 'experience' element of building great brands. When not at the office, he enjoys hiking with his wife or doing carpentry work at his cabin. His fitness regime involves either running or cross-country skiing. Rune is an avid reader of business-related books and relishes unwinding with a fine bottle of Barolo.