Lee Adams Email & Phone Number

Marina Del Rey, California, United States

I currently secure flagship properties for the purpose of making highly successful family and kids apparel (Care Bears, Smurfs, Peppa Pig, PJ Masks, Disney Princesses, Warner Bros. apparel properties like Harry Potter and the DC superhero universe, Mattel properties like Barbie and Hot Wheels and LOL Surprise). This entails business development, forecasting, future trend outlooks, agreement negotiations with the IP owners and the final execution of these IPs into high performing apparel lines.

Woodland Hill, Ca

Oversaw the creative direction of marketing, media, branding and strategic partnerships. In particular this includes the expansion of Toon Goggle IPs (intellectual properties) into the licensing and merchandising arena while securing ad and promotional partnerships that fuel the awareness of these properties. Overall ensured that design and functionality of the Toon Goggles online, mobile and audio brand combine harmoniously with consumer preferences and global appeal with the primary goal of creating a lifestyle brand.

Los Angeles, Ca

Clients/Partners included: SeaWorld, Marvel, Canal+, TeleTOON, TF1, The HUB, 4Kids, Manifest Digital, Televisa, Carousel (Russia), ABC3 (Australia), CSC (UK), BBC Scotland, Dunya Group (Turkey), Digiturk, Moonscoop, Television Illico (Quebec), Reed MIDEM, LIMA, Cartoon Network US, Cartoon Network Latin America, Mattel, Hasbro, Konami, Nokia and McDonalds.Oversaw all current IP global licensing, series sales, QSR programs, distribution, event promotions and gaming initiatives on all i-device, mmo and website platforms. Previously in charge of crafting and implementing strategic initiatives for IPs in development with the purpose of securing financing, co-production partners and broadcast presales. Furthermore, my duties included growing the exposure of all Toonzone IPs at international licensing, animation, broadcast and tech trade shows that include KidScreen, MIPTV, MIPCOM, Toy Fair, International Licensing International Expo, Brand Licensing Europe, Dallas Toy Fair, Magic, ComiCon, Wondercon and all LIMA (Licensing International Marketing Association) events.

Los Angeles, Ca

Partners included: McDonalds, Nokia, Virgin, Toon Goggles, AnimAction, The Marketing Store, Cartoon Network Latin America, World Wildlife Federation, ABC (Australia), KIKA (Germany), Channel Pop (UK), Rovio, Bandai Namco, Sanrio (Hello Kitty), Frima (Quebec), Carpe Diem (Canada), CSC (UK), Virtual Piggy, Enterprise Ireland, Lixesa (Spain), Studio Sumatra (Brazil), Toposodo (Chile), Illumination Entertainment (USA), Technicolor, Rainmaker, Yahoo, Amazon, C21, Kidscreen, WorldScreen and Animation Magazine.I directing all efforts of the U.S. office of Assorted Nuts, ensuring that our initiatives are in line with the corporate headquarters in Sweden. This included helping to secure financing for our tv and film projects, overseeing animation production in Los Angeles, acquiring and building new IP, initiating licensing programs for all current IPs including gaming and toy creation, and supervising all company wide publicity efforts. In addition, I secured unique global partnerships that not only created awareness of our tv and film properties but concrete ROI. My distribution efforts included locking in tv and online broadcast windows in all markets worldwide and ensuring a strong presence with buyers at all global markets including Cartoon Forum, ACE Korean Conference, KSCM (Seoul), KidScreen, MIPJr, MIPCOM, International Licensing Show (Las Vegas), ComiCon and Brand Licensing Europe (London).

Los Angeles, Ca

Clients/Partners included: Hyundai Motor America, British Petroleum, Nestle, King World, Bungalow 3, Lifetime, Marvel Entertainment, Passenger, American Bio-Clean, Veterans Training Corporation, A&E, Discovery, TLC, Warner Horizon (in association with Randy Jackson), Granada America. Developed docu-soap and reality series for both domestic and international distribution, in association with producer Randy Jackson and Granada America. Produced and developed several online webisode series for major cable networks (e.g. Lifetime).

Burbank, Ca

Partners: Sony, Paramount, Mattel, WHV, Dreamworks, Starz, Chuck E. Cheese, Universal, Lego, Playmates, Marvel, Reactrix, Pepperidge Farm, SI, New Line, Toys 'R' Us, Nintendo, XboxCreated, produced, directed and pitched sales presentations featuring customized concepts, original online games and web promotional tie-ins with major ad buyers. Managed the planning, production and legal approval for all on-air sweepstakes, PSAs and integrated advertiser tie-in promotions. Developed elaborate on-air themed events and new series launch strategies to drive increased viewership. Designed interactive events for a nationwide tour to promote new programs and showcase product sponsors. Analyzed network ratings data, focus group research, online metrix and market segmentation to determine future marketing strategies. Managed and inspired a staff of producers, writers, mixers, game developers and graphic designers to brand on-line, on-air, off-air and print. Oversaw all live-action and custom animation in-house and out-of-house production. At the conclusion of this position at The CW, I helped create a multi-million dollar, national online/on-air/off-air marketing campaign for the marquis property Spider-man with partners Sony, Marvel and Hasbro. The result was enthusiastic advertiser feedback, a 29% increase in viewership and a 12% increase in sales.

Burbank, Ca

Acquired and directed talent that included: Justin Timberlake, Backstreet Boys, ‘N Sync, Lou Bega, Boys II Men, Barenaked Ladies, Olympic Snowboard Champion Sean White, International Skateboard Champions Sal Masakela, Bob Burnquist and Tony Hawk.Recruited, produced and directed live action talent to host on-air and on-line national events. Each of these events garnered #1 ratings and in the case of ‘N Sync, exclusive TV Guide press coverage. Also, managed a marketing team of 15 to develop original content for series launches, seasonal promotions and sales presentations.

Burbank, Ca

Produced, directed and wrote interstitial promo elements that directly interfaced with on-line efforts. Directed the creation of original online games that promoted both the network and commercial partners. Using the core network characters and custom animation, created public service announcements that received multiple PRISM Awards.

Los Angeles, Ca

Partners include: Mattel, Hasbro, Tyco, Sports Illustrated, 20th Century Fox Feature Films, Universal Feature Films, Universal Studios California, Universal Studios Orlando, Paramount Pictures, Tiger ElectronicsCollaborated with various partners and created national sweepstakes promotions that involved both network and affiliate participation on-air and online. Created, produced and directed the Fox Family Network launch campaign, which involved the acquisition of major music and theatrical talent to participate in a national live action shoot. Developed and directed live action promotional stunts using talent from network shows to host within both real environments and green screen worlds. Managed a staff of writer/producers to create contests, launch promotions, show campaigns and network sales presentations. Created launch campaigns for such Emmy Award winning shows as Batman, Life With Louie and Bobby's World starring Howie Mandel.

Los Angeles, Ca

Launched such groundbreaking series as "Mighty Morphin Power Rangers", "Animaniacs" and "Tiny Toon Adventures". Worked closely with Saban Entertainment to develop, manage and promote Power Rangers nationwide tour . Wrote, directed and produced all live action image campaigns and sales presentation shoots. Wrote and directed voice-over for Emmy Award Winning Producer Savage Steve Holland shows "Eek the Cat" and "Thunderlizards". Based on Nielsen data and focus groups, developed scheduling strategies for both marketing and programming. Wrote and produced sweepstakes content for nationwide Fox Kids Countdown radio program. Worked with Hyperion Pictures and the Canadian Film Commission on the Goosebumps live action series promotion campaign which involved negotiating actor, producer and director fees, as well as writing scripts. Also secured all location, special effects and set permits.

Bachelors Of Arts, English

In addition to studying English, I also studied art history covering most world cultures. This portion of my education has greatly.

Certificate Program In Film

Trained with cinematographer Dariusz Wolski (Pirates of the Caribbean)