Traci Clark Email & Phone Number

New York City Metropolitan Area

Morristown, New Jersey, United States

• HCP Promo lead for strategic and tactical planning for an oncology pipeline. • Lead for all congress planning including booth development, social media strategies, and pipeline material.• Client lead to create branded and unbranded HCP Promo material to drive oncology pipeline.• Medical Education lead for ophthalmology brand planning all speaker programs and KOL engagements.

New York, New York, United States

• HCP Promo lead for strategic and tactical planning for an insomnia launch brand.• Client lead to create branded and unbranded HCP Promotional material in preparation for launch.• Manager of POA and Fast Start programs for sales representatives.

New York, United States

• Lead for strategic and tactical planning for Gastric, NSCLC, and NSCLC Dx indications.• Work with clients to create both branded and unbranded HCP and DTC Promotional material.• Aggressively monitor and understand the competitive landscape, both strategic and creative.• Seek opportunities to showcase agency work among current and prospective clients.• Manage expectations of both the agency staff and client to ensure a positive, productive atmosphere.

New York, New York, United States

• Work with clients to create both branded and unbranded Medical Education assets for KEYTRUDA.• Create tactical planning and SOWs for the brand.• Develop strategies for educating HCPs on KEYTRUDA.• Track financial for the Medical Education portion for KEYTRUDA.

• Work with clients to create both branded and unbranded campaigns focusing on the importance of biomarker testing.• Develop the diagnostic campaign for upcoming launches.• Create tactical planning and SOW for the diagnostic team for LYNPARZA.

Norcross, Ga

Responsible for strategic and tactical activities associated with Sebia’s product portfolio inclusive of instrument platforms, assays, and services. Works collaboratively with the Global counterparts in France on product development, strategic, and tactical marketing.

New York, New York

Brand Lead for XALKORI. Daily strategic and tactical management of the marketing strategy and integrated communication (professional and DTC advertising, direct marketing, medical education, PR) teams with annual revenue of $225M.

Stamford

Downstream and upstream marketing of technical products to a sophisticated multilevel client base. Determine size, segmentation, and share of the market; search for opportunities and conduct bottoms-up analyses supporting growth estimates.• “Voice of Customer” focus: serve as chief customer advocate o Solely responsible for integrating customer feedback to identify and define user needs for product and software o Encoding abstract business requirements into flow charts and decision trees for software developers o Own customer complaints and coordinate timely product releases• Firm specialist at marketing to Key Opinion Leaders of the Industry/high value customers o Initiating and organizing collaborations and falsifiable research studies with customer laboratories, both investigative and innovative o Coordinate Scientific Advisory Boards (EU and US): organize and chair meetings; determine thematic scientific agenda o Organize logistical and scientific agendas for KOL meetings and commercial symposia at major industry conferences (ASHI, EFI) o Develop overall strategy and message at major industry conferences (ASHI, EFI)Experience managing the lifecycle of a range of products from idea conceptualization through launch, growth and maturity: end-to-end management of entire transplant product line o Anticipate market evolution and develop according business cases for product modification or inception for review by the Project Investment Board; generate financial models supporting new products o Share responsibility for product development plan and liaising with R&D, manufacturing, regulatory, and QA to develop a traceability matrix linking product launch to user needs o Provide sales team with marketing collateral, market strategy and sales prioritization including writing all copy (sell sheets, slide decks, white papers) o Serve as senior product ambassador

Stamford Ct

In Q4 2011, Gen-Probe realized the perspective I was bringing from Technical Support needed to be formally integrated into Marketing for the transplant diagnostics division to be competitive. Once I joined the group I worked consistently to align strategic direction with evolving customer needs. An area of particular focus was been improving our MATCH IT! software, the primary customer interface to LIFECODES products.

Stamford

I was promoted in recognition of my elevated influence and status within the company. Having built a well-respected and effective team, I was increasingly able to contribute at the company strategy level. While continuing to manage the department, product, complaints, and distributors, I was able to focus on helping win new business and cultivating key accounts, operating as a senior ambassador of Gen-Probe’s diagnostics brand to both high-value customers and distributors. I also began contributing to our website redesign and introduced a superior software file distribution model, based on self-directed customer download versus costly and cumbersome CD-ROM distribution.• Division responsibilities o General product and software support to both customers and distributors. Handled all customer technical issues; initial investigation and collaborative escalation to QA, manufacturing, or R&D as appropriate. o Pre- and post-sale field product demonstration, training, and installation o Developed training Plans for customers and distributors• Personal responsibilities o Managed three to four technical support reps  Account prioritization and travel  Budget and daily operations o Supplier point of contact o Traveled extensively to introduce product to US and ROW (excluding EU)

Stamford

Gen-Probe bought Tepnel in 2009; Tepnel bought Orchid in 2004When I took this assignment, the department consisted of three individuals putting out fires, isolated from the rest of the company and from each other. After taking time to understand the existing practices, I introduced a strategic direction. Through selective hiring and judicious management and training, I created a cohesive, professional team and established a uniform standard of excellence in customer support and, increasingly, relationship management. The resulting comprehensive information flow let me transcend the tactical posture and collaborate with the QA, Manufacturing, and R&D departments to identify and address root causes. The LIFECODES business never had a dedicated field application specialist or product manager. Under my leadership, Technical Support effectively operated in that capacity, and moreover introduced a coherent “Voice of Customer” to the organization.

Stamford

• Directed clinical laboratory work, maintained personnel and training paperwork on 10-15 employees• Ensured all clinical samples were reported within TAT• Responsible for product and process validations• Created and maintained new process SOPs and related documentation• Techniques: DNA extraction, PCR

Bachelor'S Degree, Chemistry

Activities and Societies: Chemistry honor society; Varsity Cross Country; Varsity TrackUndergraduate Research Assistant, Peterson Lab.

Master Of Science (Ms), Forensic Science

Activities and Societies: Graduate Assistantship, Teaching • Assisted with general organization and administration.