Ruohan (Alex) Wang Email & Phone Number

United States

New York City Metropolitan Area

• Led a comprehensive web design audit focusing on enhancing site architecture and information architecture, significantly reducing cognitive load for users while highlighting content to align with organizational goals.
• Analyzed user interaction data from marketing platforms like Google Analytics and MailChimp to optimize digital marketing efforts. Redesigned marketing materials, resulted in a 30% increase in click-through rates.
• Implemented and maintained web accessibility standards to accommodate users with visual impairments, strictly adhering to WCAG guidelines and ensuring compliance across digital platforms.

Chongqing, China

• Contributed to the design of the dark mode interface for Hisense Group's Smart Home Control App. Utilized Figma to develope a component library, create illustrations, and design the dark mode pages for the home.
• Participated in the bidding process for the Geely Electric Car's project on regional aesthetics preference design research. Planned and authored the logical framework for the technical proposal, proposing research.
• Utilized Figma to design the interface and auditory cues for Miconvey's surgical stapler, enhancing doctors' comprehension of the stapler's status during surgery and subsequently minimizing operational errors

Chongqing China

• Conducted user research and created user personas to inform design decisions
• Utilized Figma to create wireframes and prototypes for the optimization of the user’s profile section in the APP Construction Library
• Designed and created icons for Web and App-based products, improving visual consistency across the company's platform
• Collaborated with cross-functional teams, including developers and project managers, to ensure successful implementation of designs

Ohio, United States

• Enhanced accessibility for readers with visual impairment by updating website's color contrast and font size resulting in an AA rating on the Web Content Accessibility Guidelines (WCAG) 2.1
• Developed and maintained visual consistency across the platform by creating and updating the material library of the ODEE's design system using Adobe Illustrator
• Created visually appealing and effective event promotional prints and advertising banners for the ODEE program and internal activities such as happy hours and donation events, resulting in increased attendance and.

Chongqing, China

• Conducted user research for a new translation pen product in a business setting, identifying functions lacking in machine translation compared to human translation and providing summary report to design team
• Research and brainstorm for a portable aircraft maintenance kit redesign project, adjusting the size and other features to enhance the user experience

Master Of Fine Arts - Mfa, Design And Technology

Bachelor'S Degree, Industrial And Product Design

Bachelor'S Degree, Industrial And Product Design