AI-based entrepreneur journey: First product launched👉https://www.dealsdazzle.com/promotion?src=linkedin&post=profile More functions to come and more products comming soon!

March 2021 - August 2023: Content Operation SpecialistAugust 2023 - As of now: Global User Growth

Content marketing and talent management at Zynn (Ascending short-video platform, ranked #1 App Store and Google Play in May 2020 within first few weeks of launch)• Led the content marketing team as the Point of Contact, launched 15+ hashtag campaigns based on viral trends and a UGC campaign, and conducted competitor analysis to optimize content strategies, reaching millions of views• Managed creator agencies and touch based with their representatives to make sure the agencies and the creators understand Zynn’s content strategies and expectations of deliverables; created and updated the Creator Playbook; facilitated monthly payment process; introduced 2,000+ qualified blogs within one month to enrich in-app content• Conducted SEO campaigns with an agency to minimize the impacts of negative and improve Zynn’s brand image• Initiated the new e-commerce project including market research and brand outreach; conducted co-branded campaigns with e-commerce brands• Bridged the communication and cultural gap between the local marketing team and Headquarters based in Beijing and facilitated cooperation; managed the timeline of multiple projects by communicating with different teams and departments

• Aggressively conducted research on cool events for brand fit within California, updated the system with correct details of the events and reached out to event organizers for partnership• Complied activation plans for the app promotion events on campus, such as USC Rec Fest and Splash Bash with 1,000+ new downloads and active users• Worked closely with the product team to improve user experience of the app with updated experience report and competitive analysis

• Planned and conducted social media strategies for the company's to-customer business, created a year-long social media calendar for Instagram, Facebook, LinkedIn, YouTube and Tik Tok, generated and published daily contents including graphic design and copywriting• Served multiple international and domestic brands, pitched their products and brands to influencers for brand fit and executed influencer marketing on social media metric• Drafted the communication and execution plans for the new app, DuoBUY launch event, complied media list and press kit, reached out to influencers and media like Los Angeles Times

Assisted with the social media team for social media buzz of the event

• Created social media campaign plans to increase social media coverage of the event among entrepreneurial communities in Greater Los Angeles and managed the organization’s Instagram, Facebook, LinkedIn and WeChat Official Account• Compiled target media lists of local and international media, prepared media kit and press releases, successfully pitched to 20+ influential media including LA Times, CCTV and Chinese News USA with 10 million impressions

• Collected and collated all the materials and profiles for the application of becoming a UNFCCC observer, which is the first time that the organization applies to become an observer• Promoted events such as the Earth Hour, the Earth Day and the World Environment Day on social media including WeChat and Weibo which attracted 500,000+ page views and increased the number of followers by 100%• Facilitated the publishing of a children’s book about protecting snow leopards and environment by managing supplier and cooperating with the CITIC Press

• Organized event marketing activities and designed marketing materials like publicity contents, banners, etc.; launched and monitored 10+ social media campaigns on Facebook, Twitter and LinkedIn• Managed the website and database system, updated the information of the newsletter subscribers by searching for their current employment status on LinkedIn

• Managed the recruiting schedules via the PivotTable, analyzed existing problems in the recruiting process and raised feasible solutions; generated weekly and monthly reports to the recruiting team• Proactively sourced 300+ candidates for 100+ positions using advertisements on social media, databases, “warm” calling of renowned professionals and referrals by personal networks• Scheduled interviews with zero mistake and facilitated the recruiting process and mutual agreement between candidates and employers, which finally secured 5 positions of executive management roles within 3 months• Improved the internal communication efficiency through Google Sheet and shortened the time of feedbacks to 7 recruiting agencies to 6 hours

• Promoted the Information Master System of Canton Fair to 80+ global buyers and exhibitors per day, 98% of whom submitted their personal information • Analyzed data of the global buyers such as their business industries and interests for precision marketing