Plans and executes APIAVote’s communications strategy across traditional and digital channels, leads content development across all platforms to drive engagement, education and impact, and conducts media and stakeholder outreach to amplify the voices and causes of AAPIs.

- Managing editor of a business and economics magazine aimed at US executives and businesspeople in China; planned content; edited copy; managed design and layout from cover to cover.- Regularly wrote long-form articles for the magazine and other publications, with a focus on the economy, politics, business and industry.- Created in-house video arm, produced and edited videos, including conducting interviews with prominent academics and industry experts, produced mini-documentaries on… Show more - Managing editor of a business and economics magazine aimed at US executives and businesspeople in China; planned content; edited copy; managed design and layout from cover to cover.- Regularly wrote long-form articles for the magazine and other publications, with a focus on the economy, politics, business and industry.- Created in-house video arm, produced and edited videos, including conducting interviews with prominent academics and industry experts, produced mini-documentaries on current economic and business issues, devised marketing campaign material.- Co-author of the China Business Report (AmCham Shanghai’s flagship annual survey on China’s current business climate for foreign businesses). Led data analysis, content development, review and design management.- Edited weekly policy newsletter on business, economics and policy changes within China, to a subscribership of 3,000. Show less

Corporate communication, strategic content creation, economic and market analysis, and media management. Accounts include multinational Fortune 500 corporations in healthcare, construction, robotics, industrial machinery; working on projects such as change communications, events management, issues and crisis management, spokesperson training, messaging, executive workshops, corporate reputation campaigns and programs.

I produced feature programs for domestic television and overseas network broadcasts, including documentary specials on Jimmy Carter and Wolfgang Kubin; interviews with world mayors, renowned scholars and artists; half-hour docs on arts, culture and sports; a weekly talk show called Culture Matters, on East-West connections. I managed these projects from creation to completion, working in a bilingual Chinese and English environment. Job responsibilities included: PRE-PRODUCTION:… Show more I produced feature programs for domestic television and overseas network broadcasts, including documentary specials on Jimmy Carter and Wolfgang Kubin; interviews with world mayors, renowned scholars and artists; half-hour docs on arts, culture and sports; a weekly talk show called Culture Matters, on East-West connections. I managed these projects from creation to completion, working in a bilingual Chinese and English environment. Job responsibilities included: PRE-PRODUCTION: Drafting proposals; researching; writing scripts; scouting for locations and guests; negotiating both internally (film crews, hosts) and externally (interviewees, technicians) on content and planning; managing budgets for crew, travel and equipment expenses; scheduling travel, meetings and interviews. PRODUCTION: Directing on-location filming (both domestic and overseas) and live-studio filming; managing film crews and film participants; maintaining a fast-paced filming schedule to maximize efficiency. POST-PRODUCTION: Editing programs; mastering audio and visuals; writing and translating English and Chinese material (including advertisements and press releases); promoting programs at events and press conferences. Show less

Managed public relations for a 5-star hotel in Shanghai. Duties included: Copywriting English advertisements, editorials, brochures and press releases for print and online distribution; coordinating public relations events; assisting event organizers and participants; managing monthly PR report for circulation to senior executives; maintaining relationships with print and online media.

Conducted market research and statistical analysis for consulting company that advises leisure-industry developers on attracting investment. Duties included: analyzing demographic, industry and market trends; assisting in interpreting financial statements; compiling economic data for investment proposals; assisting with on-site research and public relations events.