- Managed weekly social media planning, including content proposals, visual materials, and online interactional activities, to better serve and attract our target group.- Operated 8 social campaigns on Weibo, including banner creation, content writing, daily operation, and result evaluation, and increased the subscriber by 5%.- Performed monthly social media data reports based on key KPIs, such as daily exposure, subscriber volume, and interaction indicators.- Participated in IAE Chengdu Education Conference, diffusing 600 brochures and other marketing materials, promoting products to the target group, and managing relations with partners, and attracted 40 clients.- Translated 2 admission videos for Warwick University and University of Bristol, as well as 5 brochures, 4 press reports of the company in Chinese and English to promote our products.

- Organized 12 online and offline seminars and conferences to increase company reputation and converted 20+ customers. - Performed competitor analysis of 17 rival firms individually from multi-dimensions, including product line, target group, and pricing.

- Managed and scheduled weekly content calendar of official media account on Wechat- Operated Official WeChat account and increased exposure by 30% on the basis of 500.