California's first sustainable racing club

Co-created the "Generative AI Products: How to get from Idea to MVP" course for product managers, design and user research leaders, consultants and founders. Understand AI by getting hands-on with this practical course taught by industry experts.

I manage and lead a team of UX and Personality designers focused on Conversational AI within the Alexa Shopping group in Amazon. Collectively, my team and I conceptualize, deliver design and strategy to help launch customer experiences that span upper funnel, inspiration and product discovery; product evaluation and research, and post purchase needs of our customer. We are fierce advocates for our customers and leverage multiple sources of data from qualitative to quantitative to guide our intuition and measure our efficacy. The impact we have generated is a combination of customer experience vision, strategic frameworks and mental models as well as design systems for interaction with Alexa by voice and devices in the context of shopping.

Lead UX Designer for Augmented Reality (AR) experiences at Amazon

Helped launch an AI-enabled shopping product that will change the way shoppers shop online. Conceptualized and designed multi-channel user experiences for a breakthrough visual search technology product - redefining how consumers shop online.Helped launch a breakthrough AI enabled online shopping product within 5 months.Contributed from conceptualizing the UI and product strategy/features to final implementation through whiteboard sketches, wire-frames, high fidelity prototypes and design specifications.Followed a thorough user centered design process to gather insights into shopper behavior and expectations as well as iterative design based on feedback from user testing.

Conceptualized and designed user experiences for a new category of collaborative marketing product. Led the design research process through to conceptual explorations, iterative prototyping and design deliverables.

Concept and UX design for strategic projects for Samsung's award winning consumer app - MILK Music such as Social, Gear (wearables) and Contextual Recommendations. Contributed through conceptual and interaction design to an extremely unique and beautifully designed interface.Introduced the team to user centered design thinking and conducted several user tests to validate concepts and designs.

The Amani Institute - Preparing next-generation talent to tackle global challenges by filling the gap between university and the workforce through a new approach to higher education.

http://changelabs.stanford.edu/

Teaching Assistant at the Innovation Masters Serieshttp://scpd.stanford.edu/design/

Conceptual, Product and UX Design. I work with emerging/global brands and entrepreneurs to create products and services that generate new revenue streams and stronger brand relationships.