• Business strategies based on KPI metrics (Key Performance Indicators,) incl. click-through-rate (CTR,) conversion rates, AOV (Average Order Value,) CPA (Cost-per-Action,) and CPL (Cost-per-Lead)• Create, implement, track, analyze and optimize Paid Search Campaigns• Work with various web analytics tools, incl. Google Analytics, Spyfu, Google Adwords, MOZ• Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.• Manage 30+ PPC campaigns to increase traffic and conversion• Analyze e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 15% open rate with minimal opt-out and high click-through.• Initiate A/B testing on subject lines, calls-to-action, and headlines that increase open rates and customer engagement• Follow the campaign through its life cycle and complete audits and fix in order to keep the campaign performing at or above goals.

 Manage ad retargeting and digital web based initiatives with third-party vendors Leverage SEO initiatives to increase Lincoln brand awareness with the goal of generating leads across the Lincoln network of schools HTML/Web programming of copy in Drupal Uploaded and optimized YouTube videos of latest programs offered by different campuses  Interacted with IT team in order to increase visibility of Lincoln’s website in SERPs

- Fluency in SEO Onsite and Offsite Optimization including on all core SEO elements (Optimization of site navigation, internal linking structure, URL structure, Title, Meta Description, Headers, XML Sitemaps, RSS Feeds, Canonical Tags)- Quality Analysis (QA) – Review clients’ websites regularly to make sure there are no broken links on the sites; content on all the pages is optimized ; confirm that all the contact methods, including contact forms and call tracking number on the websites work; check Web trends and Google analytics- Prepare, implement, and refresh metadata (title and description)- Review content on sites - Focus on clients’ areas of practice pages and optimize them targeting clients’ geographical location and areas of practice- Build local listings – List clients on various local sites, including Google, Yelp, MerchantCircle, SuperPages, WhitePages, etc. to make them more visible online- Sick Submitter (Linkbuilding automation tool) – A/B Testing

SEO Specialist:• Evaluated and tested existing site's content, layout and server infrastructure• Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.• Developed and implemented numerous company-wide SEO "Best Practices" policies/documents:• Keyword Research (density, relevance, weight)• Updated Meta Tag Guidelines and Content Copywriting Guides

- Developed, maintained, and enhanced relationships between Franchisee and Franchisor- Promoted brand programs and initiatives to Owners/General Managers (GM’s)- Assisted GM’s with operational, marketing and rate plans to increase revenue for the property- Increased RevPAR (revenue per available room) via local sales by improving quality assurance, managing inventory and monitoring rates for discrepancies- Educated and encouraged Franchisees to participate in brand initiatives and programs- Educated Franchisee on third party distribution partners and channels such as the Global Distribution System