Rupal Gujarathi Email & Phone Number

India

• Design & execute the social media calendar on monthly basis for Wonderchef account comprising of 483K followers on Instagram• Increased social media reach on Wonderchef’s IG account• Working on New Product Launch campaigns for social- Launched India’s First Fully Automatic Mixer Grinder Nutri-blend Smart, with the reach of 3.9M view on IG for the launch video• Managing- website UI of brand, CRM design, photo-shoot, video shoots, influencer campaign & POSM• Sharing few links of my work which are conceptualised & driven by me • https://www.instagram.com/p/CuMVOxwND8Y/• https://www.instagram.com/p/Cpxml6GoDt0/• https://www.instagram.com/p/Cpf8VzBojeL/• https://www.instagram.com/p/Cog9BFJjWwp/• Managing a team of graphic designers & videographers for overall marketing operations

India

• Create the Social Media Calendar and plan the monthly content for Instagram• Manage influencer campaign for the brand• Digital creatives - Manage the creative conceptualization and execution of digital creatives including static ads, banners, marketplace listings, etc.• Video campaigns - Conceptualize asset ideas, write scripts, and work with relevant production to deliver the final asset• Product Shoots - Manage product shoots with relevant photographers, along with art direction, and liaise with designers and animators to create assets for different platforms• Competition analysis of packaging design and focus areas to come up with the right approach for packaging of a particular product• Concepts: develop, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix• In-store activations: drives superior in store merchandising, POSM, sampling and promotion programs to build winning in store impact and consumer off-take• Agency management: Work in partnership with communication agencies & ensure all brand communication contributes to enhancing the brand image• Develop strategy for DTC- including CRM & ORM • Conduct market research to identify the challenges & take appropriate measure• Working in liaison with sales team to understand the challenges & suggest marketing collaterals• Working with Ecommerce team closely & strategizing marketing activity for ecommerce platforms

Mumbai, Maharashtra, India

• Meeting the top line sales objective for the National Accounts like Amazon/flipkart/nykaa/big basket with expertise of handling online portal • Having all our products listed in the platforms, maintaining hygiene across all portals.• Ensuring stock availability with a high degree of forecasting accuracy• Ensure fill rates of 90% plus with all these chains• Sign the terms of trade (TOT), with desired counterparts, Ensure TOT execution and adherence PAN India• Build a relationship with Ecommerce partners/distributors to get efficient terms of trade (TOT)• Drive profitability improvements for E-commerce • Ensure collection is done as per the agreed credit policy• Settlement of claims / credit notes within the agreed time frame • New products introduction/ Packaging changes/ Price increase • Driving social media marketing for brands & running the campaigns online• Conducting lives for brands to drive brand awareness

Mumbai Area, India

Have handled following brands- Ezone, Indiabulls Real Estate- Luxury property launch & Indiabulls Dhani App launch.

Mumbai Area, India

 Aligning communication based on the global positioning and guidelines, and successfully launching various insurance products for Future Generali Executing different tent poles for SONIC; school engagement programs & activations Working on campaigns, collates & visual merchandise Closely monitoring the artworks with the design team Launch of new show ‘SHIVA’ on SONIC that has become a marquee show for the channel Participate in the new biz pitches

Mumbai Area, India

 Multi-tasking on various projects simultaneously  Working on product packaging with creative team End-to-end execution of different campaigns, including handling shoots, multi-vendor co-ordination Conducting research on different categories and providing competitive reports every quarter New product launches and participated in new biz pitches

Mumbai Area, India

Competitive tracking & reporting, providing market and communication analysisParticipated in shoots and executing AVs for the brand teamConducting the role of client and agency co-ordination on the brands

Mumbai Area, India

• Designed and executed of campaign collateral for: Lodha Developers, Itz Cash, Ceat Tyres, Tikona Broadband, FedEx, UTI etc.• Devised novel brand activation strategies and ideas for Lodha Developers, Ceat Tyres and FedEx.• Contributed proactive ideas for key agency client Good Knight.

Post Graduate Diplloma In Advertising & Communication, Marketing, First Grade

Diploma In Fashion Designing, Fashion/Apparel Design, Diploma

Activities and Societies: fashion designing, styling & fashion blogging.

Bachelor'S Degree, Computer Science, Second Grade

12Th, Science, First Grade