Rupal Gujarathi Email & Phone Number

India

• Design & execute the social media calendar on monthly basis for Wonderchef account comprising of 483K followers on Instagram
• Increased social media reach on Wonderchef’s IG account
• Working on New Product Launch campaigns for social- Launched India’s First Fully Automatic Mixer Grinder Nutri-blend Smart, with the reach of 3.9M view on IG for the launch video
• Managing- website UI of brand, CRM design, photo-shoot, video shoots, influencer campaign & POSM
• Sharing few links of my work which are conceptualised & driven by me
• https://www.instagram.com/p/CuMVOxwND8Y/

India

• Create the Social Media Calendar and plan the monthly content for Instagram
• Manage influencer campaign for the brand
• Digital creatives - Manage the creative conceptualization and execution of digital creatives including static ads, banners, marketplace listings, etc.
• Video campaigns - Conceptualize asset ideas, write scripts, and work with relevant production to deliver the final asset
• Product Shoots - Manage product shoots with relevant photographers, along with art direction, and liaise with designers and animators to create assets for different platforms
• Competition analysis of packaging design and focus areas to come up with the right approach for packaging of a particular product

Mumbai, Maharashtra, India

• Meeting the top line sales objective for the National Accounts like Amazon/flipkart/nykaa/big basket with expertise of handling online portal
• Having all our products listed in the platforms, maintaining hygiene across all portals.
• Ensuring stock availability with a high degree of forecasting accuracy
• Ensure fill rates of 90% plus with all these chains
• Sign the terms of trade (TOT), with desired counterparts, Ensure TOT execution and adherence PAN India
• Build a relationship with Ecommerce partners/distributors to get efficient terms of trade (TOT)

Mumbai Area, India

Have handled following brands- Ezone, Indiabulls Real Estate- Luxury property launch & Indiabulls Dhani App launch.

Mumbai Area, India

 Aligning communication based on the global positioning and guidelines, and successfully launching various insurance products for Future Generali Executing different tent poles for SONIC; school engagement programs & activations Working on campaigns, collates & visual merchandise Closely monitoring the artworks with the design team Launch of new show.

Mumbai Area, India

 Multi-tasking on various projects simultaneously  Working on product packaging with creative team End-to-end execution of different campaigns, including handling shoots, multi-vendor co-ordination Conducting research on different categories and providing competitive reports every quarter New product launches and participated in new biz pitches

Mumbai Area, India

Competitive tracking & reporting, providing market and communication analysisParticipated in shoots and executing AVs for the brand teamConducting the role of client and agency co-ordination on the brands

Mumbai Area, India

• Designed and executed of campaign collateral for: Lodha Developers, Itz Cash, Ceat Tyres, Tikona Broadband, FedEx, UTI etc.
• Devised novel brand activation strategies and ideas for Lodha Developers, Ceat Tyres and FedEx.
• Contributed proactive ideas for key agency client Good Knight.

Post Graduate Diplloma In Advertising & Communication, Marketing, First Grade

Diploma In Fashion Designing, Fashion/Apparel Design, Diploma

Activities and Societies: fashion designing, styling & fashion blogging.

Bachelor'S Degree, Computer Science, Second Grade

12Th, Science, First Grade