• Led and executed the successful Chief Style Officer season 3 for brand Spaces, winning the Best Social Media Marketing Campaign award in 2022 from ET Ascent.• Skilled in monitoring, analyzing, and evaluating market trends, consumer behavior, and competitor activity to identify new opportunities for the brands.• Proficient in utilizing research agencies such as Kantar, Hansa, and Ormax for brand track studies, consumer behavior analysis, and media mix modeling.• Strong focus on monitoring brand performance and gathering customer and consumer feedback to ensure alignment with changing needs.• Experienced in developing and executing brand plans, including communication strategies, to achieve business objectives and enhance brand health.• Collaborated with advertising and communication agencies to execute branding and promotional campaigns, ensuring extensive media coverage.• Successfully launched innovative products like Air Purifying Bedsheet, targeting top cities and implementing comprehensive ATL, BTL, and social media marketing strategies.• Developed creative brand communication across various channels, including cinema, radio, out-of-home, digital, consumer promotions, and events.• Skilled in measuring and evaluating marketing investments to drive ROI and maximize results.• Committed to maintaining a high level of brand recall in each product segment.• Implemented local brand and portfolio strategies aligned with the overall brand strategy.• Led the design of communication collateral, advertisements, and presentation templates to support effective sales pitches.• Developed processes for capturing market information, analyzing customer preferences, and identifying key trends for strategic decision-making.• Effective management of external interfaces with advertising agencies, media agencies, PR agencies, and market research agencies.• Collaborating with cross-functional teams to deliver on brand objectives.

ATL, BTL, Digital brand marketing, OOH, Indoor Outdoor,VM, Brand management, social media marketing, brand strategy, campaign, PR, Internal & External Communications.

Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.Organising events such as product launches, exhibitions and photo / Video shoots.Developing strategies and managing marketing campaigns across online and offline platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand.Supervising advertising, product design and other forms of marketing to maintain consistency in brandingInitiate, Execute and Support the Corporate Brand building activities and Brand visibility initiatives.Organise and manage conferences , forums, roadshows,and also conduct collaborative events and training programs, and media initiatives Co-ordinating and Supporting event execution start to end : Corporate events / CXO events , roadshows, real estate events, thought leadership programs and database management.Internal team coordination for day to day operations and top management interactions for optaining relevant data and information for the ongoing communication initiatives.Social Media Presence: Handling Digital platforms, Social media engagements and partner / director profile building activities.External Communication and Media Plan: Managing Content and Liaoning with online and print media for releases of the blogs and articles. Ensure timely article development and publishing of partner approved communication.Promoting the same on social media.Internal communications for newsletters: Charting out the story board, deciding on the content to be covered, getting story board approved ,seeking stories and collating the same, getting final approvals, designing and releasing the same.Vendor managementCredential Management and supporting Thought Leadership Reports + Flyers development and promotions and email marketing.

Marketing support/ Corporate communication in a B2B environment. All marketing & communication activities are targeted towards business partners. Involves direct interaction with business clients.Preparing strategic presentations of company profile & business plans.Preparing business review presentations & client presentations for jointmarketing programmes.Co ordination with all offices (overseas and local) for execution of marketingassignments.Handling promotional activities- Trade Exhibitions, Website designing& upgrading, Corporate & Product Brochures, Developing packaging &merchandise material, Corporate Advertisement, Audio Visuals, Branding andPR activities, in coordination with associate offices, advertising agency andvendors.Coordinating with in-house & outdoor studio team for photo shoots, creative designing..

• Execution of expansion strategy with company owned stores as well as franchise model• Researching the target market & average spend. • Planning & proposing expansion strategy to top management.• Evaluation of models & formats for expansion in particular city or state.• Comparing the financials & presenting best options.• Getting commercial premises for expansion on PAN India basis.• Getting interested parties on board for the franchise negotiations.• Recky of the properties, related areas & commercias.• Carrying out negotiations with the property owners, franchisees.• Worked on documenting business model.• Part of investment & fund raising team .• Monthly analysis of inventory report, sales report, consumption report.

• Researching organisations and individuals online (on social media & database) to identify new leads and potential new markets.• Researching the needs of other companies and learning who makes decisions about purchasing.• Contacting potential clients via email or phone to establish rapport and set up meetings.• Planning and overseeing new marketing initiatives.• Attending conferences, meetings, and industry events.• Contacting clients to inform them about new developments with the company’s products.• Developing quotes and proposals.• Negotiating and re-negotiating by phone, email, and in person.• Contributing to sales goals for the team and ensuring they are met.• Working in team & achieve team targets help each other in developing skills.

• Marketing – Visual merchandising – Preparing VM docket, involved in standardising the Sels, Product placements, Product assortments, sinages etc.• Study consumer behaviour, their pattern of purchase, employee consumer interactions, product availabiltiy, overall shopping experience etc.• Coordinating with vm across all stores in INDIA.• Involved in standardising packaging for the products throughout the stores.• Coordinating with the vendors and get standardise packaging for all the stores.