Developing and executing data-driven marketing strategies to optimize customer acquisition and retention, improve customer engagement and maximize revenue- Spearheaded the creation and deployment of an in-app notification center, enhancing marketing message visibility within the app and generating an incremental annual revenue of $1B for CRMo Improved customer experience by delivering personalized and timely notifications, leveraging customer insights and feedback to refine marketing strategies and enhance overall user satisfaction and engagement- Led multiple marketing campaigns from conception to launch, across various channels including emails and push notifications, through cross-functional collaboration with engineering, data science, design, operations, and marketing teamso Integrated multiple ML models to optimize targeting and personalize content for customerso Conducted A/B testing to refine campaign elements and improve effectivenesso Achieved year-over-year growth in conversion rate and revenue- Launched the “Year-in-Review” campaign for company's membership program, starting with inaugural campaign in 2022, followed by an improved version in 2023, resulting in increase in retention rate every yearo Implemented feedback loops to continuously improve campaign based on member responses and engagement metrics- Consistently delivered >75% of the roadmap every quarter, ensuring timely execution and alignment with strategic goals

Mergers & AcquisitionDeal Lead - Led and successfully concluded the sale of a power transmission asset to an Infrastructure Investment Trust at an enterprise value of USD 150M

Business Acquisition - Program Manager | Bid ManagerProgram Manager:- Created and implemented governance process for the bidding team to track the progress of every tender project (bid) at an activity level on a weekly basis, by collaborating cross-functionally across departments- Oversaw and successfully submitted bids for 9 simultaneous projects under the Green Energy Corridor (GEC) Project by Ministry of Power (MoP) in India and 6 simultaneous projects under Auction No. 04/2018 by Brazilian Electricity Regulatory Agency – ANEEL in BrazilBid Manager: Spearheaded tender projects – 2 in India and 2 in Brazil – and ensured timely submission of bids- Analyzed tender documents, gathered business requirements, and worked closely with various teams to build strategies to win the bid - Developed project budget (CapEx) through bottom-up estimating and computed cash flows using bid models- Reviewed contracts and overall project to identify potential risks and proposed mitigation strategies- Performed in-depth research on past bids and created an exhaustive database for benchmarking purposes

Projects Management Office

Managed the entire workforce (40+) of an automobile plant and was responsible for the overall supply chain including process improvement, inventory-level optimization, and resource scheduling, to successfully meet client requirements

Worked on SAP-based supply chain planning & inventory optimization project for a leading mining MNC. Awarded the coveted ‘ASE Achievers Award-2014’, given to top 10% of engineers